Manager En Public
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Manager S Guide To Excellence In Public Relations And Communication Management
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Author : David M. Dozier
language : en
Publisher: Routledge
Release Date : 2013-10-18
Manager S Guide To Excellence In Public Relations And Communication Management written by David M. Dozier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
The 21st Century Public Manager
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Author : Zeger van der Wal
language : en
Publisher: Red Globe Press
Release Date : 2017-03-31
The 21st Century Public Manager written by Zeger van der Wal and has been published by Red Globe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Political Science categories.
Truly global in scope and ambition, The 21st Century Public Manager addresses key trends, challenges and opportunities facing public managers across contexts and regimes. This accessible and timely textbook aims to inspire students of public management in rethinking their roles, skills and values as they enter a VUCA world - one characterized by volatility, uncertainty, complexity and ambiguity. Grounded in the latest empirical evidence, but translated to the operating environment of the 21st century public manager, it looks beyond Western settings and perspectives to serve the global market of programs and schools in public management, public administration and public policy. Insightful and comprehensive, this book makes for the perfect introduction for students interested in the theories, practices and functions of public management. -- from back cover.
Public Relations For Management Success
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Author : Frank Jefkins
language : en
Publisher: Routledge
Release Date : 2018-04-17
Public Relations For Management Success written by Frank Jefkins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Manager En Public
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Author : Henry Mintzberg
language : fr
Publisher: L'Institut d'administration publique du Canada
Release Date : 2000
Manager En Public written by Henry Mintzberg and has been published by L'Institut d'administration publique du Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Political Science categories.
The Essential Public Manager
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Author : Pollitt, Christopher
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-05-01
The Essential Public Manager written by Pollitt, Christopher and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-01 with Political Science categories.
Using conversations, cases and original sources, this work engages with the key themes and problems of public management.
Managing A Public Relations Firm For Growth And Profit
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Author : Alvin C Croft
language : en
Publisher: Routledge
Release Date : 2013-09-05
Managing A Public Relations Firm For Growth And Profit written by Alvin C Croft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the field—almost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.
A Manager S Guide To Pr Projects
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Author : Patricia J. Parsons
language : en
Publisher: Routledge
Release Date : 2017-02-22
A Manager S Guide To Pr Projects written by Patricia J. Parsons and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-22 with Electronic books categories.
A Manager's Guide to PR Projectspicks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Public Management And Governance
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Author : Tony Bovaird
language : en
Publisher: Routledge
Release Date : 2015-09-25
Public Management And Governance written by Tony Bovaird and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Business & Economics categories.
Public Management and Governance examines the factors which make government critically important and the barriers which often stop it being effective. It questions what it means to have effective policies, efficient management and good quality public services, and it explores how the process of governing could be improved. Key themes include: the challenges and pressures facing governments around the world; the changing role of the public sector in a ‘mixed economy’ of provision; governance issues such as ethics, equalities, transparency and citizen engagement. This revised and updated third edition includes eight new chapters which provide in-depth coverage of key new aspects of public management and governance. It also features a wide selection of international case studies and illuminating examples of how public policy, management and governance can be improved – and what happens when they fail. Each chapter is supplemented with discussion questions, group and individual exercises, case studies and recommendations on further reading. Public Management and Governance is one of the leading student textbooks in its field, featuring contributions from top international authors and covering a wide range of key topics in depth. It is an essential resource for all students on undergraduate and postgraduate courses in public management, public administration, government and public policy.
The Effective Public Manager
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Author : Steven Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2008-08-28
The Effective Public Manager written by Steven Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-28 with Business & Economics categories.
Since it was first published more than twenty years ago, The Effective Public Manager has become the classic resource for public administrators and students. The fourth edition of groundbreaking work synthesizes the current thinking in the field and presents practical lessons and tools in a highly accessible format. Focused on helping real-world managers and managers-to-be meet the demands of their jobs head-on rather than working around the constraints of government, this book offers a fresh approach to implementing effective management tools in a dynamic political, organizational, economic, and technological context.
Understanding And Managing Public Organizations
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Author : Hal G. Rainey
language : en
Publisher: John Wiley & Sons
Release Date : 2021-06-22
Understanding And Managing Public Organizations written by Hal G. Rainey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Business & Economics categories.
Discover the latest insights in organization theory from a comprehensive and masterful volume Understanding and Managing Public Organizations, 6th Edition provides readers with an authoritative reference for scholars, masters, and doctoral students in public management and public affairs programs in the United States and other nations. The 6th Edition of Understanding and Managing Public Organizations presents the latest research and insights from organization and management theory and their application to public organizations and the people in them. The book expands coverage from previous editions about organizational goals, performance and effectiveness, strategy, decision-making, structure and design, organizational change, operating environments, individuals and groups, motivation and work-related attitudes, leadership, teamwork, and more. Authors and professors Hal Rainey, Sergio Fernandez, and Deanna Malatesta provide new and expanded coverage of such topics as The context and distinctive character of public and nonprofit organizations, including expanded coverage of "publicness" and of the legal context including "state action" Performance management, measurement, organizational effectiveness, and managing for high performance Representative bureaucracy, workforce diversity, and performance Communication and information technology Employee engagement and empowerment, intrinsic motivation, self-determination theory, public service motivation, and positive organizational behavior—resilience, self-efficacy, optimism, and hope Recent developments in theory and thought on leadership, including authentic leadership, shared leadership, servant leadership, and integrated leadership Design and process topics including red tape and green tape, administrative burdens, and organizational routines Theoretical perspectives such as behavioral theory of decision making, resource dependence theory, and others, and their implications for public and nonprofit organizations Advances in theory and practice about rapid developments in collaborative governance, organizational networks, partnerships, and contracting Since the book is used in courses for students in numerous public affairs programs, this new edition updates the Instructor’s Guide, with new and revised PowerPoint slides, cases, exercises, and discussion and examination questions These materials, with the topics in the chapters, are designed to address the learning outcomes required by NASPAA accreditation requirements Belonging on the shelf of scholars and students in public affairs, as well as anyone interested in public management or organization theory, this new edition of Understanding and Managing Public Organizations provides an advanced and comprehensive enhancement to a widely used and compelling series of previous editions.