Managerial Marketing
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Managerial Marketing
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Author : Martin L. Bell
language : en
Publisher: Elsevier Publishing Company
Release Date : 1988
Managerial Marketing written by Martin L. Bell and has been published by Elsevier Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Managerial Marketing Perspectives And Viewpoints
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Author : Eugene J. Kelley
language : en
Publisher:
Release Date : 1970
Managerial Marketing Perspectives And Viewpoints written by Eugene J. Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.
Managerial Marketing
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Author : H.J. Kuhlmeijer
language : en
Publisher: Springer
Release Date : 1975-07-31
Managerial Marketing written by H.J. Kuhlmeijer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975-07-31 with Business & Economics categories.
Management development guide on marketing policy in manufacturing and industrial enterprises in Western Europe - discusses the process of market planning, from the managerial standpoint, and refers to market study, advertising, costs and sales promotion, decision making, consumer behaviour, etc. Diagrams, flow charts, graphs, references and statistical tables.
Managerial Marketing
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Author : B. Charles Ames
language : en
Publisher:
Release Date : 1984
Managerial Marketing written by B. Charles Ames and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing categories.
Managing Service Firms
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Author : Per Skålén
language : en
Publisher:
Release Date : 2015-02-27
Managing Service Firms written by Per Skålén and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Marketing categories.
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Managerial Marketing
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Author : James E. Finch
language : en
Publisher:
Release Date : 2012
Managerial Marketing written by James E. Finch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Marketing Management
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Author : Dale M. Lewison
language : en
Publisher: Harcourt Brace College Publishers
Release Date : 1996
Marketing Management written by Dale M. Lewison and has been published by Harcourt Brace College Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Marketing Management: An Overview provides an alternative to the traditional marketing management texts in the market. This new text offers a concise overview for the advanced level marketing course, enabling instructors to incorporate other materials, such as cases, into the course. Features: * Unlike traditional marketing management textbooks, this new condensed text provides a concise presentation of concepts, allowing for the use of cases to illustrate text materials. * Unlike other brief books, Lewison's text offers a strategic orientation and has great managerial focus. * A unique and innovative chapter focuses on making the corporation competitive. * Real-world applications are incorporated throughout the text. * The text addresses such AACSB mandates as cross functionalism, technology and strategy.
Managerial Marketing Policies And Decisions
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Author : John J. Wheatley
language : en
Publisher:
Release Date : 1970
Managerial Marketing Policies And Decisions written by John J. Wheatley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.
Personal Brand Management
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Author : Talaya Waller
language : en
Publisher: Springer Nature
Release Date : 2020-04-15
Personal Brand Management written by Talaya Waller and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Marketing Management
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Author : Joseph P. Guiltinan
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991
Marketing Management written by Joseph P. Guiltinan and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.