Managing Effectively In The World Marketplace
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Managing Effectively In The World Marketplace
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Author : Douglas N. Dickson
language : en
Publisher: John Wiley & Sons
Release Date : 1983
Managing Effectively In The World Marketplace written by Douglas N. Dickson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Managing Global Strategy
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Author : William H. A. Johnson
language : en
Publisher: Routledge
Release Date : 2020-10-21
Managing Global Strategy written by William H. A. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-21 with Business & Economics categories.
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Developing Global Leaders
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Author : B. Johnson
language : en
Publisher: Springer
Release Date : 2012-05-15
Developing Global Leaders written by B. Johnson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with Business & Economics categories.
This book provides inside information about working outside traditional business environments. It presents nine rules that will serve leaders well no matter where they're stationed in the world. As readers will discover, the rules have emerged from the work of the authors with leading companies in foreign countries.
The Global Market
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Author : John A. Quelch
language : en
Publisher: Jossey-Bass
Release Date : 2004-05-18
The Global Market written by John A. Quelch and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Integrated Business Communication
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Author : Bonnye E. Stuart
language : en
Publisher: John Wiley & Sons
Release Date : 2007-04-23
Integrated Business Communication written by Bonnye E. Stuart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Business & Economics categories.
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Market Driven Management
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Author : Frederick E. Webster
language : en
Publisher: John Wiley & Sons
Release Date : 2002-09-25
Market Driven Management written by Frederick E. Webster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-25 with Business & Economics categories.
This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.
Mastering Import And Export Management
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Author : Thomas A. Cook
language : en
Publisher: Amacom
Release Date : 2017
Mastering Import And Export Management written by Thomas A. Cook and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Import/export is big business for those who can navigate the complex world of international trade. Completely updated, Mastering Import Export Management provides instructions, cost-effective strategies, and ready-to-use forms. Walking through every area, this guide simplifies regulations and gathers best practices in an evolving field.
Managing Across Cultures The 7 Keys To Doing Business With A Global Mindset
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Author : Charlene Solomon
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-05-15
Managing Across Cultures The 7 Keys To Doing Business With A Global Mindset written by Charlene Solomon and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-15 with Business & Economics categories.
hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues. It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment. Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how: Intel’s powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.
Managing Effective Organizations
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Author : Richard M. Steers
language : en
Publisher: Boston, Mass. : Kent Publishing Company
Release Date : 1985
Managing Effective Organizations written by Richard M. Steers and has been published by Boston, Mass. : Kent Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Grow Your Global Markets
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Author : Raymond A. Hopkins
language : en
Publisher: Apress
Release Date : 2017-10-13
Grow Your Global Markets written by Raymond A. Hopkins and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-13 with Business & Economics categories.
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets. Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs—roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented—and what business is not?—you should grow global markets as an important strategic option allowing you to: Reach new customers/markets with little or no competition Reduce dependence on a limited number of major customers Even out business cycle-related demand fluctuations Extend the life of niche products to new markets Develop a global network of contacts and partners that improves their offerings to established customers What You’ll Learn Determine your role in global markets Identify target markets and find customers Negotiate around the world Complete the transaction and understand international trade procedures and regulations Understand the keys to global market growth Follow sample forms and sales proposals Who This Book Is For US small- to medium-sized business owners