Managing Imitation Strategies
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Managing Imitation Strategies
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Author : Steven P. Schnaars
language : en
Publisher: Simon and Schuster
Release Date : 2002-04-29
Managing Imitation Strategies written by Steven P. Schnaars and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-29 with Business & Economics categories.
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital. Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game. Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public. Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation.
Copycats
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Author : Oded Shenkar
language : en
Publisher: Harvard Business Press
Release Date : 2010-06-15
Copycats written by Oded Shenkar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: · How to select the right model to imitate · How to avoid oversimplification of a model · Which imitation strategy to use · How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
Robust Imitation Strategies
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Author : D. Sudharshan
language : en
Publisher:
Release Date : 2015
Robust Imitation Strategies written by D. Sudharshan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Performance is the lifeblood of a firm's management. Performance itself depends on the adaptation of strategy, based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this research (1) develops a broad and rich model of industry dynamics, bringing together literature from industrial economics, strategic groups, learning, and resource-based theories; (2) examines the robustness of imitations strategies; and (3) develops a framework of the managerial implications of imitative behavior in varying industry conditions.
Robust Imitation Strategies
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Author : Devanathan Sudharshan
language : en
Publisher:
Release Date : 2013
Robust Imitation Strategies written by Devanathan Sudharshan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Competitive Strategies
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Author : E. Valdani
language : en
Publisher: Springer
Release Date : 2012-11-30
Competitive Strategies written by E. Valdani and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
The Palgrave Encyclopedia Of Strategic Management
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Author :
language : en
Publisher: Palgrave Macmillan
Release Date : 2018-05-04
The Palgrave Encyclopedia Of Strategic Management written by and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Business & Economics categories.
The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.
China S Next Strategic Advantage
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Author : George S. Yip
language : en
Publisher: MIT Press
Release Date : 2017-09-15
China S Next Strategic Advantage written by George S. Yip and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.
Sustainability In The Entrepreneurial Ecosystem Operating Mechanisms And Enterprise Growth
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Author : Gao, Yang
language : en
Publisher: IGI Global
Release Date : 2020-05-29
Sustainability In The Entrepreneurial Ecosystem Operating Mechanisms And Enterprise Growth written by Gao, Yang and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Business & Economics categories.
The construction of a sustainable entrepreneurial ecosystem is critical for every country in the world, with Silicon Valley an example of a successful entrepreneurial ecosystem that determines the level of national innovation capability and sustainable global competitiveness for the United States. However, at present, the research on entrepreneurial ecosystems in academia is still in its primary stage with few scholars studying the characteristics, composition, and sustainability of the ecosystem. Sustainability in the Entrepreneurial Ecosystem: Operating Mechanisms and Enterprise Growth is a collection of innovative research that systematically explores the operation mechanism of sustainable entrepreneurship ecosystem from macro and micro aspects so as to provide value for promoting economic vitality and regional economic development. Covering a broad range of topics including sustainability, economic development, and stakeholder management, this book is ideally designed for entrepreneurs, managers, investors, analysts, academicians, researchers, and students.
Exploiting Intellectual Property To Promote Innovation And Create Value
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Author : Tidd Joe
language : en
Publisher: World Scientific
Release Date : 2017-10-05
Exploiting Intellectual Property To Promote Innovation And Create Value written by Tidd Joe and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Law categories.
There are two traditional views of the role of intellectual property (IP) within the field of innovation management: in innovation management research, as an indicator or proxy for innovation inputs or outputs, e.g. patents or licensing income; or in innovation management practice, as a means of protecting knowledge. Exploiting Intellectual Property to Promote Innovation and Create Value argues that whilst both of these perspectives are useful, neither capture the full potential contribution of intellectual property in innovation management research and practice. The management of IP has become a central challenge in current strategies of Open Innovation and Business Model Innovation, but there is relatively little empirical work available. Theoretical arguments and empirical research suggest that from both an innovation policy and management perspective, the challenge is to use IP to encourage risk-taking and innovation, and that a broader repertoire of strategies is necessary to create and capture the economic and social benefits of innovation. This book identifies how intellectual property can be harnessed to create and capture value through exploiting new opportunities for innovation. It is organized around three related themes: public policies for IP; firm strategies for IP; and creating value from IP, and offers insights from the latest research on IP strategies and practices to create and capture the economic and social benefits of innovation. Contents: Introduction (Joe Tidd) Public Policies for Intellectual Property: Appropriation and Appropriability in Open Source Software (Linus Dahlander) Formal Institutional Contexts as Ownership of Intellectual Property Rights and Their Implications for the Organization of Commercialization of Innovations at Universities — Comparative Data from Sweden and the United Kingdom (Peter Lindelöf) Open for Business: Universities, Entrepreneurial Academics and Open Innovation (Allen T Alexander, Kristel Miller and Sean Fielding) Repurposing Pharmaceuticals: Does United States Intellectual Property Law and Regulatory Policy Assign Sufficient Value to New Use Patents? (Thomas A Hemphill) Firm Strategies for Intellectual Property: Differences and Similarities Between Patents, Registered Designs and Copyrights: Empirical Evidence from the Netherlands (Mischa C Mol and Enno Masurel) Imitation Through Technology Licensing: Strategic Implications for Smaller Firms (Julian Lowe and Peter Taylor) Firm Patent Strategies in US Technology Standards Development (Thomas A Hemphill) What's Small Size Got to Do with It? Protection of Intellectual Assets in SMEs (Heidi Olander, Pia Hurmelinna-Laukkanen and Jukka Mahonen) Knowledge and Intellectual Property Management in Customer-Supplier Relationships (Jaakko Paasi, Tuija Luoma and Katri Valkokari and Nari Lee) More than One Decade of Viagra: What Lessons can be Learned from Intellectual Property Rights in the Erectile Dysfunction Market? (Cássia Rita Pereira Da Veiga, Claudimar Pereira Da Veiga, Jansen Maia Del Corso, Eduardo Winter and Wesley Vieira Da Silva) Creating Value from Intellectual Property: Intellectual Capital, Innovation and Performance: Empirical Evidence from SMEs (Karl-Heinz Leitner) Intellectual Property Appropriation Strategy and Its Impact on Innovation Performance (Sairah Hussain and Mile Terziovski) The Role of Patent, Citation and Objection Stocks in the Productivity Analysis of R&D — Using Japanese Company Data (Yasuyuki Ishii) Host Location Knowledge Sourcing and Subsidiary Innovative Performance: Examining the Moderating Role of Alterna
Competitive Strategies
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Author : E. Valdani
language : en
Publisher: Palgrave Macmillan
Release Date : 2012-12-14
Competitive Strategies written by E. Valdani and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.