Managing The Press
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Managing The Press
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Author : Stephen Ponder
language : en
Publisher: MacMillan
Release Date : 2000
Managing The Press written by Stephen Ponder and has been published by MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Government and the press categories.
This work re-examines the emergence of the 20th-century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the 20th century.
On Deadline
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Author : Carole M. Howard
language : en
Publisher: Waveland Press
Release Date : 2020-12-30
On Deadline written by Carole M. Howard and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.
Managing Media Work
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Author : Mark Deuze
language : en
Publisher: SAGE
Release Date : 2011
Managing Media Work written by Mark Deuze and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.
On Deadline
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Author : Carole Howard
language : en
Publisher:
Release Date : 2000
On Deadline written by Carole Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
Managing The Press Media Protocol
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Author : Constance Westwood
language : en
Publisher:
Release Date : 1993
Managing The Press Media Protocol written by Constance Westwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Congresses and conventions categories.
Managing The Press
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Author : NA NA
language : en
Publisher: Springer
Release Date : 2019-06-12
Managing The Press written by NA NA and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with Social Science categories.
Managing the Press re-examines the emergence of the twentieth century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the twentieth century. Author Stephen Ponder shows how these findings suggest a new context for contemporary questions about mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of 'new media' formats and technologies, and the shaping of presidential leadership for the twenty-first century. Managing the Press explores the rise of the media presidency through the lens of the late-twentieth century, when the relationship between the President and the press is relevant to more important issues than ever before in the context of American politics.
On Deadline
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Author : Carole M. Howard
language : en
Publisher: Waveland Press
Release Date : 2013-03-01
On Deadline written by Carole M. Howard and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.
How To Manage A Successful Press Conference
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Author : Ralf Leinemann
language : en
Publisher: Routledge
Release Date : 2017-03-02
How To Manage A Successful Press Conference written by Ralf Leinemann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.
Managing The Press
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Author : Ewan Hunter
language : en
Publisher:
Release Date : 1991
Managing The Press written by Ewan Hunter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Press categories.
Managing Media Organizations
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Author : John M. Lavine
language : en
Publisher: Longman Publishing Group
Release Date : 1988
Managing Media Organizations written by John M. Lavine and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.