Manajemen Public Relations
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Manajemen Public Relations
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Author : Dr. Morissan, S.H., M.A.
language : id
Publisher: Kencana
Release Date : 2014-07-01
Manajemen Public Relations written by Dr. Morissan, S.H., M.A. and has been published by Kencana this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with categories.
Buku ini mencoba menghadirkan uraian seimbang antara humas organisasi nonbisnis dan humas organisasi bisnis. *** Persembahan penerbit Kencana (Prenadamedia Group)
Public Relations And Communication Management
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07
Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
The Management And Practice Of Public Relations
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Author : Norman Stone
language : en
Publisher: Bloomsbury Publishing
Release Date : 1995-08-30
The Management And Practice Of Public Relations written by Norman Stone and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-30 with Business & Economics categories.
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
Manajemen Public Relations Teori Dan Implementasi Humas Perguruan Tinggi
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Author : Ahmad Bairizki
language : id
Publisher: Pustaka Aksara
Release Date : 2021-09-02
Manajemen Public Relations Teori Dan Implementasi Humas Perguruan Tinggi written by Ahmad Bairizki and has been published by Pustaka Aksara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-02 with Business & Economics categories.
Humas perguruan tinggi tidak hanya sebagai fungsi administratif, tetapi lebih kepada fungsi manajerial untuk membantu pimpinan perguruan tinggi merangkul dan mendapatkan dukungan publik baik internal maupun eksternal, dengan cara membentuk dan mempertahankan citra positif, goodwill, pesan persuasi, penyertaan informasi dan saluran komunikasi yang baik kepada publik, sehingga tujuan luhur penyelenggaraan pendidikan tinggi dapat terwujud melalui hubungan publik yang berkesinambungan dan saling menguntungkan. Meskipun demikian, masih banyak ditemukan di mana peran Humas perguruan tinggi masih belum difungsikan sebagaimana mestinya. Perannya sering diartikan hanya sebatas pengumpul dan “pengkliping” berita, juru foto, mendokumentasikan acara, menyusun naskah pidato sambutan pimpinan, menerima tamu, dan lain sebagainya. Hal tersebut menjadikan fungsinya dianggap tidak penting, sehingga cenderung diabaikan dan bahkan hanya sebagai pelengkap struktur organisasi. Buku ini menawarkan perspektif profesional Manajemen Kehumasan (Public Relations Management) yang dituangkan ke dalam organisasi pendidikan Perguruan Tinggi. Sebagaimana bagian dari judul buku ini, “Teori dan Implementasi Humas Perguruan Tinggi”, maka keistimewaan materi yang disajikan dalam buku ini juga tidak melulu hanya menjabarkan teori kontekstual Humas yang ideal, namun juga implementasi riil yang terjadi di lapangan, baik dari permasalahan yang dihadapi, penyusunan strategi, hingga eksekusi yang diambil oleh profesional dan praktisi Humas pendidikan tinggi. Berbagai materi komprehensif tersebut disajikan ke dalam 9 bab yang meliputi: Bab 1 – Public Relations dalam Perspektif Perguruan Tinggi Bab 2 – Konsep Manajemen Public Relations Perguruan Tinggi Bab 3 – Posisi Public Relations dalam Struktur Organisasi Perguruan Tinggi Bab 4 – Kualifikasi dan Kompetensi Profesional Public Relations Perguruan Tinggi Bab 5 – Strategi Membangun Opini dan Pembentukan Citra Perguruan Tinggi Bab 6 – Manajemen Reputasi, Komunikasi, dan Informasi Bab 7 – Strategi Pengelolaam Konflik, Isu, dan Penanganan Krisis Bab 8 – Program Kerja dan Aktivitas Public Relations Perguruan Tinggi Bab 9 – Contoh Feature, Advertorial, dan Press Release Humas Perguruan Tinggi di Media Cetak dan Portal Media Online Buku ini sangat direkomendasikan untuk dapat digunakan oleh para akademisi perguruan tinggi (dosen dan mahasiswa) sebagai bahan referensi mata kuliah pada Jurusan Manajemen, Manajemen Pendidikan, dan Ilmu Komunikasi. Selain itu, materi dalam buku ini juga dapat menjadi referensi bacaan bagi pimpinan perguruan tinggi, praktisi Humas (PR), dan masyarakat umum yang ingin meningkatkan pengetahuannya di bidang Manajemen Kehumasan (Public Relations Management).
Excellence In Public Relations And Communication Management
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Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2013-10-18
Excellence In Public Relations And Communication Management written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Public Relations
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Author : Danny Moss
language : en
Publisher: SAGE
Release Date : 2011-12-15
Public Relations written by Danny Moss and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-15 with Business & Economics categories.
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Manajemen Public Relation
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Author : Ni Luh Kardini
language : id
Publisher: PT. Sonpedia Publishing Indonesia
Release Date : 2023-05-23
Manajemen Public Relation written by Ni Luh Kardini and has been published by PT. Sonpedia Publishing Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.
Buku "Manajemen Public Relation (Mewujudkan Profesionalitas Humas pada Era Digital)" membahas tentang bagaimana membangun dan memperkuat citra dan reputasi suatu organisasi melalui pengelolaan hubungan dengan stakeholder melalui humas atau public relations (PR). Buku ini ditulis oleh Prayogo Riyanto, seorang praktisi PR yang berpengalaman. Buku ini membahas tentang konsep dasar PR, termasuk sejarah PR, prinsip-prinsip dasar PR, dan peran PR dalam organisasi. Buku ini juga membahas tentang strategi PR dan keterampilan dasar yang diperlukan untuk menjadi seorang profesional PR yang efektif, kemudian membahas tentang penerapan PR dalam era digital, termasuk pengelolaan media sosial, penggunaan teknologi dalam PR, dan manajemen krisis di era digital. Buku ini juga membahas tentang pentingnya mengukur keberhasilan kampanye PR dan bagaimana mengukurnya, menjelaskan tentang manajemen hubungan dengan stakeholder, termasuk hubungan dengan media, pemerintah, masyarakat, pelanggan, dan karyawan. Buku ini juga membahas tentang tanggung jawab sosial perusahaan dan bagaimana PR dapat berkontribusi dalam menjalankan tanggung jawab sosial perusahaan. Buku ini sangat cocok untuk mahasiswa komunikasi, profesional PR, dan praktisi bisnis yang ingin memahami konsep PR dan bagaimana menerapkannya dalam era digital. Buku ini ditulis dengan bahasa yang mudah dipahami, dilengkapi dengan contoh kasus dan gambar sehingga pembaca dapat dengan mudah memahami konsep-konsep yang rumit dan kompleks dalam Manajemen Public Relation.
Public Relations For Marketing Management
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Author : Frank William Jefkins
language : en
Publisher:
Release Date : 1978
Public Relations For Marketing Management written by Frank William Jefkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Public Relations Strategy
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Public Relations Strategy written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
Public Relations
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Author : Norman R. Nager
language : en
Publisher:
Release Date : 1991
Public Relations written by Norman R. Nager and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
