Manual De Comunicaci N Pol Tica Y Estrategias De Campa A

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Como Ganar El Corazon Y La Mente De Los Votantes

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Author : Alberto E. De Aragón
language : es
Publisher:
Release Date : 2011-10-01

Como Ganar El Corazon Y La Mente De Los Votantes written by Alberto E. De Aragón and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-01 with Reference categories.

Para el Instituto Centroamericano de Estudios Pol ticos, INCEP, colaborar con su gran amigo Alberto de Arag n en la publicaci n de su m?'s reciente libro, es verdaderamente un gusto y un honor, por tratarse, en primer lugar, de un libro de actualidad y trascendencia para el mundo pol tico de Guatemala y la regi n, y en segundo lugar (no menos importante), por tratarse de Alberto, un excelente amigo, un acad mico con may scula experiencia en temas pol ticos y un intelectual, que a pesar de razonamiento l gico y cient fico, ha continuado cultivando su calidad humana, su enorme sensibilidad y la certeza que el votante, m?'s que un n mero y un voto, es ante todo un ser humano que piensa, siente y, por lo tanto, merece respeto y consideraci n. Eso lo demuestra y testimonia el mismo nombre de la presente publicaci n C mo ganar el coraz n y la mente de los votantes. Estrategias y t cticas para una campa a electoral exitosa, en el que Alberto presenta las estrategias y t cticas cient ficamente dise adas y probadas en la experiencia de m?'s de 40 a os de dedicarse al manejo y orientaci n de m ltiples campa as pol ticas exitosas, desde los ya lejanos a os 60?'s en Puerto Rico, y m?'s de 30 a os de haberse radicado en Guatemala, pasando por campa as y pa ses, en los que ha recogido conocimientos invaluables, y ha dejado plasmada su capacidad y talento. Hoy despu?'s de mucha insistencia por parte de quienes nos consideramos sus amigos y disc pulos, por fin, ha hecho la recopilaci n de las estrategias y t cticas, siguiendo rigurosamente el m todo que le ha permitido dirigir campa as electorales de manera exitosa, como el consultor pol tico internacional que en realidad es. Y no es para menos el aporte fundamental que significa el presente trabajo, puesto que en nuestro pa s, hasta hace muy poco tiempo, y aun ahora, mucho del trabajo de quienes se dedican a la "pol tica" y gran parte de las campa as electorales se hace de manera improvisada, y poco cient fica, aun cuando siempre ha sido la sentencia y reflexi n del propio Alberto en el sentido que "la improvisaci n en pol tica es s ntoma de decadencia," por lo cual recomienda para iniciar, un profundo estudio de las condiciones nacionales, la opini n p blica, v a la investigaci n cualicuantitativa, para lo cual ha desarrollado todo un modelo metodol gico, as como para el mercadeo pol tico. De igual manera, comparte con nosotros su amplio conocimiento en el proceso de las comunicaciones, la publicidad y el manejo de medios, siempre en funci n de las campa as pol ticas, sobre las que profundiza en herramientas, recursos y etapas, lo cual hace de manera amena, sencilla y de f cil comprensi n. No hab a hasta ahora, en Guatemala, un manual o gu a para quienes participan directamente o se interesan en los temas de pol tica y campa as electorales, por eso el documento que nos entrega Alberto de Arag n, se convierte en un instrumento necesario para comprender los entretelones, actividades y mecanismos que se entretejen en torno a la eficiencia de las campa as pol ticas, puesto que esta actividad se ha convertido en un ejercicio absolutamente cient fico y altamente profesional, como bien lo manifiesta el autor, con su profesionalismo habitual.Por eso, el INCEP se congratula y enorgullece en presentar este libro, herramienta indispensable para quien se proponga ganar una elecci n, o bien conocer y profundizar en la disciplina del consultor pol tico.C sar MicheoDirector GeneralInstituto Centroamericano de Estudios Pol ticos

Communication Power

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Author : Manuel Castells
language : en
Publisher: Oxford University Press
Release Date : 2013-08-29

Communication Power written by Manuel Castells and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.

Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.

Familias Latinas En Los Estados Unidos

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Author : Sally Jones Andrade
language : es
Publisher:
Release Date : 1983

Familias Latinas En Los Estados Unidos written by Sally Jones Andrade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Social Science categories.

Political Communication Strategy

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Author : Tauna S. Sisco
language : en
Publisher:
Release Date : 2017

Political Communication Strategy written by Tauna S. Sisco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Political Science categories.

Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How did candidates and parties navigate these new and old realities of the campaign landscape? Top scholars examine the communications strategies of 2014 and their implications for future elections in this volume. The authors demonstrate that party branding, the social construction of group interests, and candidate rhetoric can have an important impact in midterm elections.

Gender Trouble

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Author : Judith Butler
language : en
Publisher: Routledge
Release Date : 2011-09-22

Gender Trouble written by Judith Butler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-22 with Literary Criticism categories.

With intellectual reference points that include Foucault and Freud, Wittig, Kristeva and Irigaray, this is one of the most talked-about scholarly works of the past fifty years and is perhaps the essential work of contemporary feminist thought.

Gender Women And Health In The Americas

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Author : Elsa Gómez Gómez
language : en
Publisher:
Release Date : 1993

Gender Women And Health In The Americas written by Elsa Gómez Gómez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Health & Fitness categories.

Organizational Communication

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Author : Gerald M. Goldhaber
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1986

Organizational Communication written by Gerald M. Goldhaber and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.

Abstract: This book discusses communication and the dynamics of relationships within organizations. Topics include: theories, propositions, and directions of organizational communication climate; transactional, personal, and serial nature of communication; methods, purposes and networks used to create and exchange verbal messages within organizations; the creation and exchange of nonverbal messages in organizations; the types and purposes of dyadic organizational communication; and, planning of organizational communication diagnosis.

Requiem For The American Dream

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Author : Noam Chomsky
language : en
Publisher: Seven Stories Press
Release Date : 2017-03-28

Requiem For The American Dream written by Noam Chomsky and has been published by Seven Stories Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-28 with Political Science categories.

A NEW YORK TIMES BESTSELLER! In his first major book on the subject of income inequality, Noam Chomsky skewers the fundamental tenets of neoliberalism and casts a clear, cold, patient eye on the economic facts of life. What are the ten principles of concentration of wealth and power at work in America today? They're simple enough: reduce democracy, shape ideology, redesign the economy, shift the burden onto the poor and middle classes, attack the solidarity of the people, let special interests run the regulators, engineer election results, use fear and the power of the state to keep the rabble in line, manufacture consent, marginalize the population. In Requiem for the American Dream, Chomsky devotes a chapter to each of these ten principles, and adds readings from some of the core texts that have influenced his thinking to bolster his argument. To create Requiem for the American Dream, Chomsky and his editors, the filmmakers Peter Hutchison, Kelly Nyks, and Jared P. Scott, spent countless hours together over the course of five years, from 2011 to 2016. After the release of the film version, Chomsky and the editors returned to the many hours of tape and transcript and created a document that included three times as much text as was used in the film. The book that has resulted is nonetheless arguably the most succinct and tightly woven of Chomsky's long career, a beautiful vessel--including old-fashioned ligatures in the typeface--in which to carry Chomsky's bold and uncompromising vision, his perspective on the economic reality and its impact on our political and moral well-being as a nation. "During the Great Depression, which I'm old enough to remember, it was bad–much worse subjectively than today. But there was a sense that we'll get out of this somehow, an expectation that things were going to get better . . ." —from Requiem for the American Dream

Presidential Campaigning In The Internet Age

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Author : Jennifer Stromer-Galley
language : en
Publisher: Oxford University Press
Release Date : 2019-07-29

Presidential Campaigning In The Internet Age written by Jennifer Stromer-Galley and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-29 with Political Science categories.

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Environmental Law In Developing Countries

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Author : Marianela Cedeño Bonilla
language : en
Publisher: IUCN
Release Date : 2004

Environmental Law In Developing Countries written by Marianela Cedeño Bonilla and has been published by IUCN this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Gardening categories.

This book contains a selection of papers on various legal issues of interest to developing countries which have been prepared by Fellows from InWent who came to Germany between 2002 and 2004 from Africa, Asia, and Latin America to research and write about subjects of their choice at the IUCN Environmental Law Centre.