Presidential Campaigning In The Internet Age

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Presidential Campaigning In The Internet Age

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Author : Jennifer Stromer-Galley
language : en
Publisher:
Release Date : 2019

Presidential Campaigning In The Internet Age written by Jennifer Stromer-Galley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Language Arts & Disciplines categories.

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

The Internet And The 2016 Presidential Campaign

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Author : Jody C Baumgartner
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2017-08-22

The Internet And The 2016 Presidential Campaign written by Jody C Baumgartner and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-22 with Political Science categories.

The Internet and the 2016 Presidential Campaign comprehensively examines how candidates, campaigns, and others used social media and the Internet throughout the 2016 election./span

Internet Election Campaigns In The United States Japan South Korea And Taiwan

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Author : Shoko Kiyohara
language : en
Publisher: Springer
Release Date : 2017-10-17

Internet Election Campaigns In The United States Japan South Korea And Taiwan written by Shoko Kiyohara and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with Political Science categories.

This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

New Media Campaigns And The Managed Citizen

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Author : Philip N. Howard
language : en
Publisher: Cambridge University Press
Release Date : 2006

New Media Campaigns And The Managed Citizen written by Philip N. Howard and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.

A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Digital Politics Mobilization Engagement And Participation

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Author : Karolina Koc-Michalska
language : en
Publisher: Routledge
Release Date : 2018-08-09

Digital Politics Mobilization Engagement And Participation written by Karolina Koc-Michalska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Social Science categories.

This book discusses the implications of recent innovations in information and communication technology for civic and political engagement. The international mix of contributions offers insights across a broad spectrum of studies into the form of engagement: explaining the reasons, incentives and motivations for engaging, and the different forms and levels of engagement; contrasting traditional and non-traditional forms of engagement and how they interlink; and asking why people utilize or avoid certain forms of engagement. It is a must-read for any scholar interested in the impact of social media on citizens’ propensity to get involved in political actions. It depicts the role that parties, organizations and peers play in mobilizing or demobilizing others and how online behaviour can act as a springboard into what might be called real-world politics. The book gathers together prominent scholars, who offer their understanding of social and political phenomena and give theoretical and empirical insights into the highly complex questions around political participation in the digital age. ​ This book was originally published as a special issue of Political Communication.

Political Campaigning Elections And The Internet

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Author : Darren Lilleker
language : en
Publisher: Routledge
Release Date : 2024-10-14

Political Campaigning Elections And The Internet written by Darren Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-14 with Political Science categories.

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.

Political Advertising In The United States

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Author : Erika Franklin Fowler
language : en
Publisher: Routledge
Release Date : 2021-11-24

Political Advertising In The United States written by Erika Franklin Fowler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Political Science categories.

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Praeger Handbook Of Political Campaigning In The United States

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Author : William L. Benoit
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-02-22

Praeger Handbook Of Political Campaigning In The United States written by William L. Benoit and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with Political Science categories.

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.

Digital Revolutions

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Author : Symon Hill
language : en
Publisher: New Internationalist
Release Date : 2013-04-19

Digital Revolutions written by Symon Hill and has been published by New Internationalist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-19 with Political Science categories.

From Occupy to Uncut, from the Arab Spring to the Slutwalk movement, few questions about recent activism raise as much controversy as the role of the internet. This book suggests that the internet is a tool, not a cause, of social change. It has profoundly affected the way people communicate, making it easier to find the truth, to learn from activists on the other side of the world, to co-ordinate campaigns without hierarchy and to expose governments and corporations to public ridicule. But it has also helped those same governments and corporations to spy on activists, to disrupt campaigns and to create illusions of popular support. Focused on the real-life experiences of activists rather than theory or abstract statistics, Digital Revolutions asks how the internet has affected activism, how it has allowed movements to go global more quickly and what the future holds for corporations and social movements that are doing battle online. Symon Hill has campaigned on the arms trade, religious liberty, same-sex marriage, disability rights, and economic injustice. He has worked with the Campaign Against Arms Trade and the Fellowship of Reconciliation, and was a founding member of Christianity Uncut. He has trained hundreds of activists in campaigning skills and media engagement. In February 2012 he was dragged by police from the steps of St. Paul's Cathedral during the eviction of Occupy London Stock Exchange. He is associate director of the Ekklesia think tank and associate tutor at the Woodbrooke Quaker Study Centre. He writes for The Guardian, Morningstar, The Friend, and Third Way. His first book was The No-Nonsense Guide to Religion.

Australian Politics In A Digital Age

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Author : Peter John Chen
language : en
Publisher: ANU E Press
Release Date : 2013-02-01

Australian Politics In A Digital Age written by Peter John Chen and has been published by ANU E Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Political Science categories.

The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.