Manual Jur Dico De Comercio Electr Nico Y Marketing On Line Para La Empresa 2 0
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Manual Jur Dico De Comercio Electr Nico Y Marketing On Line Para La Empresa 2 0
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Author : Alberto José de Nova Labián
language : es
Publisher: Ediciones Experiencia
Release Date : 2012-10-01
Manual Jur Dico De Comercio Electr Nico Y Marketing On Line Para La Empresa 2 0 written by Alberto José de Nova Labián and has been published by Ediciones Experiencia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Law categories.
El mundo empresarial no ha sido ajeno a los cambios de hábitos que hemos experimentado con la revolución tecnológica que vivimos, y se ha producido una autentica fiebre por parte de la mayoría de las empresas, por adaptarse a los nuevos tiempos y no perder el tren de la vanguardia de las nuevas tecnologías. Para ello, las empresas crean páginas webs que les permitan dar publicidad a sus productos o servicios, al mismo tiempo que puedan funcionar como portales de compra Online; formalizan los contratos con los clientes captados por la web mediante formularios; emiten facturas electrónicas; realizan campañas publicitarias a través del envío masivo de e-mails; insertan banners publicitarios en otras webs; crean perfiles en redes sociales con el fin de crear comunidad con sus potenciales clientes, etc. Sin embargo, esta adaptación no está resultando sencilla en todos los casos, ya que además del desarrollo tecnológico necesario, se plantean innumerables cuestiones de ámbito legal que generan incertidumbre e inseguridad a las empresas que quieren desarrollar estas actividades en un entorno como Internet. El presente manual pretende, por tanto, dotar al lector de una herramienta útil a la que poder acudir para consultar la legalidad de las prácticas más habituales en el Comercio Electrónico y Marketing Online, así como para conocer el marco legal dentro del cual poder desarrollar su actividad profesional, sin incurrir en incumplimientos que le puedan acarrear eventuales sanciones.
Manual Del Comercio Electr Nico
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Author : Luis Carlos Hernández Barrueco
language : es
Publisher: MARGE BOOKS
Release Date : 2020-10-23
Manual Del Comercio Electr Nico written by Luis Carlos Hernández Barrueco and has been published by MARGE BOOKS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-23 with Business & Economics categories.
El comercio electrónico es una herramienta implantada en todos los ámbitos comerciales. Para optimizar sus recursos y gestionarlo con éxito, las empresas y profesionales deben conocer sus elementos y procesos clave. Este libro es una guía práctica con conceptos, técnicas y modelos que abarcan todos los aspectos que se han de tener en cuenta para desarrollar plataformas y estrategias de comercio electrónico. Se explican de manera sencilla los requisitos para cumplir las normativas legales y formalizar contratos electrónicos y se expone cómo hacer un plan de negocio para abrir una tienda en internet, incluyendo cuestiones como la logística, la ciberseguridad, las estrategias en redes sociales, la economía y producción colaborativas, el marketing en línea y las tendencias más innovadoras. Este manual se presenta en fichas independientes, con textos breves y didácticos, que facilitan el acceso a los contenidos. Con cada temática se ofrecen distintos enfoques , casos prácticos y el apoyo de ejemplos y códigos QR, que permiten ampliar conocimientos.
Manual Del Comercio Electr Nico
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Author : Eva María Hernández Ramos
language : es
Publisher:
Release Date : 2021
Manual Del Comercio Electr Nico written by Eva María Hernández Ramos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Manual De Derecho De Comercio Electr Nico Y De Internet
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Author : Erick Rincón Cárdenas
language : es
Publisher: Universidad del Rosario
Release Date : 2006
Manual De Derecho De Comercio Electr Nico Y De Internet written by Erick Rincón Cárdenas and has been published by Universidad del Rosario this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Law categories.
Comercio electrónico y regulación - El documento electrónico - El comercio electrónico en el contexto - El negocio electrónico - La contratación electrónica - La propiedad en los entornos electrónicos - La responsabilidad y los seguros - Los derechos del consumidor y la privacidad - Título valor electrónico - La seguridad en el comercio electrónico - Servicios financieros electrónicos, aproximación preliminar - Arbitraje electrónico - Gobierno electrónico - El acto administrativo por medios electrónicos - Convergencia: voz sobre IP.
Internet Y Los Negocios
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Author : Carlos Jimenez
language : es
Publisher: Iesa, C.A., Ediciones
Release Date : 2011-11-30
Internet Y Los Negocios written by Carlos Jimenez and has been published by Iesa, C.A., Ediciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Business enterprises categories.
Internet y los Negocios es un manual para aprovechar las ventajas de internet en las empresas. Esta dirigido a los empresarios, gerentes y ejecutivos que desean aproximarse a internet. La primera parte del libro muestra un panorama de internet y su importancia en el proceso de compra de los consumidores. Luego se cubren las principales opciones que tienen las empresas para potenciarse en este medio. Se tratan temas como la publicidad en internet, los medios sociales y el comercio electronico. Finalmente, se ofrecen lineamientos para elaborar un plan de negocios en internet. Internet y los Negocios mezcla una solida base conceptual acerca de los negocios electronicos con la informacion de mercado mas actual, obtenida por la empresa Tendencias Digitales en sus investigaciones de mercado en Latinoamerica."
Internet Comercio Electr Nico Y Plan De Negocio
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Author : Jorge Bachs Ferrer
language : es
Publisher:
Release Date : 2002
Internet Comercio Electr Nico Y Plan De Negocio written by Jorge Bachs Ferrer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic commerce categories.
Introducción al comercio electrónico. Factores claves del comercio electrónico. Aplicaciones del comercio electrónico en la empresa. Preparando el plan de negocio.
Comercio Electr Nico
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Author : Euroinnova Editorial
language : es
Publisher:
Release Date : 2012
Comercio Electr Nico written by Euroinnova Editorial and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Balance Of Payments Manual
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Author : International Monetary Fund
language : en
Publisher: International Monetary Fund
Release Date : 2005-11-16
Balance Of Payments Manual written by International Monetary Fund and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-16 with Business & Economics categories.
The fifth edition of Balance of Payments Manual, issued in 1993, presents revised and updated standards for concepts, definitions, classifications, and conventions for compilation of balance of payments and international investment position statistics that reflect the widespread changes that have taken place in international transactions since the fouth edition was published in 1977. As the international standard, the Manual serves as a guide for IMF member countries that regularly report balance of payments data to the IMF. The Manual contains significantly expanded and restructured coverage of financial flows and stocks and international transactions in services. Harmonization with the System of National Accounts and other IMF statistical systems is also greatly increased. See also companion volumes, the Balance of Payments Compilation Guide and the Balance of Payments Textbook.
E Commerce
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Author : Kenneth C. Laudon
language : en
Publisher:
Release Date : 2016
E Commerce written by Kenneth C. Laudon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic commerce categories.
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.