Marke Ich
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Die Marke Ich
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Author : Werner Beutelmeyer
language : de
Publisher: Redline Wirtschaft
Release Date : 2006-07-26
Die Marke Ich written by Werner Beutelmeyer and has been published by Redline Wirtschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-26 with Law categories.
Mehr Eigen-PR, bittschön! Von der Kunst, ein Original zu werden und sich selbst einen starken Auftritt zu verschaffen - im Job und privat. Besondere Kennzeichen? Keine. Schade! Im Business-Bereich weiß man längst: Ohne Markenstrategie kein Markenbewusstsein. Doch wie wird man als Mensch unverwechselbar? Zwei Selbstvermarktungsprofis zeigen, dass Selbst-Branding kein neuer Masochismus-Trend ist, sondern die Schöpfung eines präzisen Persönlichkeitsprofils bedeutet. Eigene Stärken analysieren, Potenziale entdecken, sich treu bleiben: Mit diesem Coaching-Ratgeber kann jeder lernen, sich so zu positionieren, dass andere ihn am liebsten kopieren möchten. So, wie es in der Markenproduktwelt gang und gäbe ist. Mit dem HEROLD-Prinzip für schüchterne Zeitgenossen.
Erfolgreich Zur Marke Ich
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Author : Jens Kegel
language : de
Publisher: BoD – Books on Demand
Release Date : 2013
Erfolgreich Zur Marke Ich written by Jens Kegel and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Self-Help categories.
Menschen lieben Marken. Wer sich selbst zu einer entwickelt und alle Vorteile nutzt, die eine starke Markenpersönlichkeit so anziehend macht, ist den vielen No-Names um mehr als eine Nasenlänge voraus. Marken können sich teurer verkaufen, langfristig ihre einzigartige Position sichern und viel ruhiger in die Zukunft blicken. Viele Mittel und Wege erfolgreichen Selbstmarketings sind zudem preiswert oder sogar kostenfrei zu haben. Das hat nichts mit Selbstdarstellung, sondern mehr mit Positionierung und der richtigen Kommunikation zu tun. Das Buch beleuchtet wichtige und preiswerte bis kostenfreie Mittel, um aus der Nische zu kommen. Es versteht sich als Werkzeug, um aus der dritten in die erste Reihe zu gelangen.
Ihr Weg Zur Marke Ich
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Author : Anja Mahlstedt
language : de
Publisher: Springer-Verlag
Release Date : 2018-09-10
Ihr Weg Zur Marke Ich written by Anja Mahlstedt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-10 with Business & Economics categories.
Für unsere Karrieregestaltung können wir viel von Markenmachern lernen. Dieses Buch beschäftigt sich damit, wie wir unsere ICH-Marke gestalten und etablieren können. Eine Toolbox gibt Ihnen dafür konkretes Werkzeug an die Hand und ermöglicht es, fundiertes Wissen aus dem Brand-Marketing auf das Marketing für die eigene Karriere ganz praxisnah zu übertragen. Angereichert mit wertvollen Selbstcoachingfragen weist das Buch einen anschaulichen und leicht zugänglichen Workbook-Charakter auf, sodass Sie am Ende der Lektüre bestens für Ihren nächsten Karriereschritt gerüstet sind.
Marke Ich Mit Ihren St Rken Auf Der Berholspur
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Author : Sibylle May
language : de
Publisher: Springer-Verlag
Release Date : 2014-08-04
Marke Ich Mit Ihren St Rken Auf Der Berholspur written by Sibylle May and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-04 with Business & Economics categories.
Die vielfältigen Aufgaben die heute im Berufsleben an Sie gestellt werden, erfordern eine gestandene Persönlichkeit, die weiß, wie sie sich im Alltag durchsetzen und präsentieren kann. Sie stehen mit Ihrer „Marke-Ich“ Ihre Frau. Die Autorinnen analysieren Persönlichkeitsstrukturen und zeigen Lösungswege auf, wie Sie an Ihrer Persönlichkeit, aber auch an Ihren Motivatoren und Stressoren gezielt arbeiten können. Die Darstellung verschiedener psychologischer Ansätze hilft, sich und andere besser zu verstehen und im Alltag potenzielle Konflikte leichter zu erkennen und zu lösen. Mit zahlreichen Übungen ist das Buch eine hilfreiche Unterstützung im Office-Alltag und bietet Ihnen etliche Ansätze für die Stärkung Ihrer Potenziale.
Beitr Ge Zur Physiologie Heft 1 5
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Author : Heinrich Ewald HERING
language : en
Publisher:
Release Date : 1861
Beitr Ge Zur Physiologie Heft 1 5 written by Heinrich Ewald HERING and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1861 with categories.
The Willingness Of Consumers To Take Part In Consumer Resistance In Times Of Web 2 0
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Author : Martin König
language : en
Publisher: diplom.de
Release Date : 2011-12-21
The Willingness Of Consumers To Take Part In Consumer Resistance In Times Of Web 2 0 written by Martin König and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-21 with Business & Economics categories.
Inhaltsangabe:Introduction: The central topic of this master s thesis is the growing power of consumers along with the associated likelihood of their resistance. Though in the past the manufacture controlled market activity, a shifting towards the consumer can be detected nowadays. Due to ongoing developments in the online world, it can be assumed that consumers will become even more powerful in the future. In other words, consumers are incrementally gaining importance so that through resistance they will become strong enough in influencing business decisions. Thus, in the long run the possibility of achieving a balance between consumers and producers is given. In this sense, the Internet is an especially important tool for increasing the power of people. While consumers have the possibility of accessing an unlimited amount of information, they are also able to be connected on a global level which makes the exchange of information easier. According to an estimation by the International Telecommunication Union (ITU) there were 1.542 billion Internet users worldwide in 2008 which represents approximately a quarter of the world s population. Taking into consideration that the amount of users has more than doubled within 5 years - compared to 721 million users in 2003, it can be assumed that the number of people with access to the Internet will also continue to grow in the future. Moreover, new applications which have arisen in the wake of Web 2.0 especially support the development towards more powerful consumers. Thanks to the permanently growing popularity of social media incorporating social networks such as Twitter, the trade of information and data between like-minded people is much easier and quicker. Theoretically, everybody can be informed about business practices of a certain company anywhere in the world. Consequently, global companies no longer have the possibility to hide any kind of information so the whole world becomes more transparent. Looking at consumption behaviour in postmodern times it can be realized that people are starting to consume more consciously. Out of the huge amount of highly diversified goods available consumers can choose those commodities which are most suitable for representing their identity. This means that they decide in reference to their personal selection criteria which brands they will consume. Hence, in order to better evaluate goods, information is sought before consumption. Especially anti-brand sites, [...]
Language And The Market Society
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Author : Gerlinde Mautner
language : en
Publisher: Routledge
Release Date : 2010-03-28
Language And The Market Society written by Gerlinde Mautner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-28 with Business & Economics categories.
Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.
An Investigation On Contemporary Consumer Resistance How Web 2 0 Makes Consumers Powerful
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Author : Martin K”nig
language : en
Publisher: Diplomica Verlag
Release Date : 2012-05
An Investigation On Contemporary Consumer Resistance How Web 2 0 Makes Consumers Powerful written by Martin K”nig and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05 with Business & Economics categories.
As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When trying to filter only relevant information which are interesting for themselves, consumers have to decrypt at the same time what is the meaning behind the different advertising messages circulating in daily life. Consequently, it is comprehensible that people become more and more stressed as well as angry nowadays. In order to get a better understanding of contemporary consumer resistance, this study is aimed at giving an overview on this topic. Only by explaining postmodernity in detail, it is possible to show what has changed in terms of consumer culture compared to the era of modernity. This is the starting point for the investigation on consumer resistance within the underlying study. In this sense, it is shown why people develop critical attitudes and what finally makes them willing to participate. On the basis of these findings, different forms of resistance are considered. The extent to which the Internet has an influence on consumer behavior and resistance is investigated as well. After presenting how conditions for consumers have improved especially in the times of Web 2.0, the extent to which they are more willing to actively take part in consumer resistance is examined in the next step. For this purpose investigations based on real findings were examined. Reading this study people shall understand what consumer resistance means. Here included are different forms of consumer resistance as well as consumers? motivation in participating. In turn, also corporations can profit from these insights given. Here it has to be kept in mind that understanding consumers? behavior also gives marketers a great chance to profit from their critics.
Beyond The Borders
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Author : Dorthe Meinhardt
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-04-17
Beyond The Borders written by Dorthe Meinhardt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-17 with Computers categories.
This English-German volume presents the ideas, projects, and opinions of artists and designers who cross the boundaries of their own creative disciplines and make new discoveries. Many of the contributions were conceived and designed exclusively for this project, whereby a variety of different techniques were employed. Contributors include: the Tomato group of designers; Tibor Kalman, designer of the Benetton magazine; Rolf Fehlbaum, chairman of Vitra; the designers and musicians, Scott and Laurie Makela; Sean Perkins, manager of NORTH Design; intermedia professor Peter Rea; Michael Saup, the video and computer artist; and Edward Fella, a typography expert.
Logik Und Mathematik Frege Kolloquium Jena 1993 Perspectives In Analytical Philosophy
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Author : Ingolf Max
language : en
Publisher: Walter de Gruyter
Release Date : 1995
Logik Und Mathematik Frege Kolloquium Jena 1993 Perspectives In Analytical Philosophy written by Ingolf Max and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Mathematics categories.