Marke Polen Am Beispiel Der Gew Hlten Branche Ist Polen Ein Produkt
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Marke Polen Am Beispiel Der Gew Hlten Branche Ist Polen Ein Produkt
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Author : Monika Krotoszynska
language : de
Publisher:
Release Date : 2019-06-06
Marke Polen Am Beispiel Der Gew Hlten Branche Ist Polen Ein Produkt written by Monika Krotoszynska and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-06 with categories.
Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Uniwersytet Ekonomiczny w Krakowie, Sprache: Deutsch, Abstract: Diese Arbeit hat zum Ziel, die Frage zu beantworten, ob Polen als Produkt gelten kann. Die Antwort auf die erwähnte Frage kann aber nur dann gefunden werden, wenn der Inhalt der Arbeit entsprechend gestaltet wird. Aus diesem Grunde beschäftigt sich der nächste Kapitel mit dem Begriff der Marke, der im ersten Teil dieses Kapitels erklärt wird. Weiter, wird auch die Markeidentität besprochen, sowie auf den Tourismusmarketing eingegangen. Eine solche Vorgehensweise soll den Hintergrund für das Problem der Marke "Polen" bilden. Der dritte Kapitel bezieht sich auf Polen selbst. Hier wurden unterschiedliche Daten enthalten, die das Land in dem wirtschaftlichen Sinne darstellen. Folgende Aspekte werden hier angenähert: demographische Informationen, politische Gegebenheiten, wirtschaftliche Bedingungen, der Bereich des Marketings, sowie polnische Produktpolitik. Derartige Daten sind von Bedeutung, wenn man die Entwicklung bestimmter Branchen analysiert. Der vierte Kapitel schildert ausgewählte Wirtschaftszweige, die nicht nur in Polen, aber auch in der ganzen Welt Anerkennung gefunden haben. Unter solchen Branchen befinden sich, unter anderem IT, Transportwesen und Lebensmittelwesen. In dem fünften Kapitel wird die Branche der Produktion des Handwerkbiers dargestellt. Dieser Wirtschaftszweig wurde gewählt, weil er jetzt in Polen seine Blütezeit hat. Außerdem sind die polnischen Produzenten des Handwerkbiers in der Welt sehr populär. Man kann also feststellen, dass die Hersteller des Handwerkbiers eine der Branchen bilden, die die polnische Marke ausmachen.
Improving Recycling Markets
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2006-11-13
Improving Recycling Markets written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-13 with categories.
Markets for many classes of recyclable materials are growing, but market failures and barriers are constraining some markets. This report presents the case for the use of 'industrial' policies which address such market failures and barriers.
Integrative Production Technology For High Wage Countries
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Author :
language : en
Publisher:
Release Date : 2020
Integrative Production Technology For High Wage Countries written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Going Public
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Author : Tim Jenkinson
language : en
Publisher: Oxford University Press, USA
Release Date : 2001
Going Public written by Tim Jenkinson and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Going Public investigates why companies routinely underprice themselves as they try to list themselves on the stock exchange. They subsequently underperform over the long-term and, in Going Public, the authors explore these 2 phenomena in plain English.
Channel Partnerships
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Author : Robert Dow Buzzell
language : en
Publisher:
Release Date : 1994
Channel Partnerships written by Robert Dow Buzzell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Manufacturing industries categories.
A System Of Health Accounts
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2000-05-29
A System Of Health Accounts written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-29 with categories.
Health care is one of the largest sectors in OECD countries, and accounts now for over 8% of GDP on average. Reliable international comparisons of health care expenditure levels are increasingly being sought by policy-makers and researchers, as ...
Marketing Moves
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Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Management Between Strategy And Finance
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Author : Burkhard Schwenker
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-11-21
Management Between Strategy And Finance written by Burkhard Schwenker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-21 with Business & Economics categories.
Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought – without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.
The Workforce Scorecard
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Author : Mark A. Huselid
language : en
Publisher: Harvard Business Review Press
Release Date : 2005-03-15
The Workforce Scorecard written by Mark A. Huselid and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-15 with Business & Economics categories.
In a marketplace fueled by intangible assets, anything less than optimal workforce success can threaten a firm's survival. Yet, in most organizations, employee performance is both poorly managed and underutilized. The Workforce Scorecard argues that current management and human resources practices hinder employees' ability to contribute to strategic goals. To maximize the power of their workforce, organizations must meet three challenges: view their workforce in terms of contribution rather than cost; replace benchmarking metrics with measures that differentiate levels of strategic impact; and make line managers and HR professionals jointly responsible for executing workforce initiatives. Building on the proven model outlined in their best-selling book The HR Scorecard, Mark Huselid, Brian Becker, and co-author Richard Beatty show how to create a Workforce Scorecard that identifies and measures the behaviors, competencies, mind-set, and culture required for workforce success and reveals how each dimension impacts the bottom line. Practical and timely, The Workforce Scorecard offers crucial lessons for leveraging human capital to achieve strategic success.
Price Quality And Trust
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Author : Mari Sako
language : en
Publisher: Cambridge University Press
Release Date : 1992-10-08
Price Quality And Trust written by Mari Sako and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-08 with Business & Economics categories.
The management of buyer-supplier relations has come to be regarded as a key to achieving manufacturing competitiveness, particularly in sectors facing global competition based on both price and quality. This book is a theoretical and empirical exploration of the link between the type of buyer-supplier relations and corporate performance. Dr Sako examines how British and Japanese companies in the electronics industry manage their relationships with buyers and suppliers, the empirical study comprising a three-way comparison of a Japanese customer company, a British customer company, and a Japanese company in Britain, and an analysis of 36 supplier companies in Britain and Japan. Variations of the companies' business practices are assessed in terms of technology, the nature of market competition, the national legal framework, financial structures, employment systems, and the mode of entrepreneurship. The author identifies two distinct approaches in the two countries - the arm's-length contractual relation (ACR) in Britain, and the obligational contractual relation (OCR) in Japan - and argues that the trust and interdependence present in the latter can be a powerful springboard from which to achieve corporate success.