Markenorientierte Digitale Transformation
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Markenorientierte Digitale Transformation
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Author : Artur Mertens
language : de
Publisher: Springer-Verlag
Release Date : 2019-02-06
Markenorientierte Digitale Transformation written by Artur Mertens and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-06 with Business & Economics categories.
Die digitale Transformation beschäftigt branchenübergreifend derzeit beinahe jedes Unternehmen, von der Automobilindustrie über Versicherungen und Banken bis hin zu Medienunternehmen und Gesundheitsdienstleistern. Artur Mertens eröffnet in seinem Buch eine neue Perspektive auf die zentrale Herausforderung vieler Organisationen in den kommenden Jahren. Er stellt einen Ansatz vor, der Zugang zum Thema der digitalen Transformation gibt und über die Einflechtung der Marke in den Transformationsprozess Orientierung, Zuversicht und Akzeptanz ermöglicht.
Digitale Transformation Des Marketing
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Author : Andrea Rumler
language : de
Publisher:
Release Date : 2018
Digitale Transformation Des Marketing written by Andrea Rumler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Dienstleistungen 4 0 In Der Immobilienbranche
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Author : Lara Marie Berg
language : de
Publisher: GRIN Verlag
Release Date : 2020-09-23
Dienstleistungen 4 0 In Der Immobilienbranche written by Lara Marie Berg and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-23 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2019 im Fachbereich Informatik - Industrie 4.0, Note: 1,7, Internationale Berufsakademie der F+U Unternehmensgruppe gGmbH, Sprache: Deutsch, Abstract: Der Fokus der Arbeit soll auf der digitalen Transformation und der Digitalisierung von Dienstleistung liegen. Für diesen Prozess wird der Begriff Dienstleistung 4.0 verwendet. Auf dem Weg zur Thematik Dienstleistung 4.0 werden die Begriffe der digitalen Transformation und der Digitalisierung von der Industrie 4.0 abgegrenzt, woraus sich die Definition für die Dienstleistung 4.0 ergibt. Neue Geschäftsmodelle sowie globale Verfügbarkeit erfordern ein Umdenken der Betroffenen. Dabei führen die Veränderungen des digitalen Zeitalters zu Verunsicherung und die Unternehmen stellen sich die Frage, wie sie ihre Wettbewerbsfähigkeit erhalten können. Folglich ist der konsequente Einsatz digitaler Technologien ein zentraler Bestandteil der Dienstleistung 4.0. Analog dazu hat die Immobilienbranche mit einem starken Wettbewerb, einer zunehmenden Internationalisierung sowie einem permanenten Innovationsdruck zu kämpfen. In diesem Zusammenhang beschäftigt sich die Arbeit mit der Frage: Welche Möglichkeiten und Grenzen bietet die digitale Transformation den Unternehmen in der Immobilienbranche?
Handbook Of Business To Business Marketing
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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15
Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
The Value Profit Chain
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Author : James L. Heskett
language : en
Publisher: Simon and Schuster
Release Date : 2010-05-11
The Value Profit Chain written by James L. Heskett and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Business & Economics categories.
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Group Relations At The Crossroads
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Author : Muzafer Sherif
language : en
Publisher:
Release Date : 1953
Group Relations At The Crossroads written by Muzafer Sherif and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with categories.
Heritage Marketing
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Author : Shashi Misiura
language : en
Publisher: Routledge
Release Date : 2006
Heritage Marketing written by Shashi Misiura and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Antiques & Collectibles categories.
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
The Dark Side Of Transformational Leadership
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Author : Dennis Tourish
language : en
Publisher: Routledge
Release Date : 2013
The Dark Side Of Transformational Leadership written by Dennis Tourish and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Most research into leadership has presented leaders as heroic, charismatic and transformational 'visionaries'. The leader, whether in business, politics or any other field, is the most important factor in determining whether organizations succeed or fail. Indeed, despite the fundamental mistakes which have, arguably, directly led to global economic recession, it is often still taken for granted that transformational leadership is a good thing, and that leaders should have much more power than followers to decide what needs to be done. The Dark Side of Transformational Leadership confronts this orthodoxy by illustrating how such approaches can encourage narcissism, megalomania and poor decision-making on the part of leaders, at great expense to those organizations they are there to serve. Written in a lively and engaging style, the book uses a number of case studies to illustrate the perils of transformational leadership, from the Jonestown tragedy in 1978 when over 900 people were either murdered or committed suicide at the urging of their leader, to an analysis of how banking executives tried to explain away their role in the 2008 financial crisis This provocative and hugely important book offers a rare critical perspective in the field of leadership studies. Concluding with a new approach that offers an alternative to the dominant transformational model, The Dark Side of Transformational Leadership will be an invaluable text for academics interested in leadership, students on leadership courses requiring a more critical perspective, and anyone concerned with how people lead people, and the lessons we can learn.
Attitude Strength
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Author : Richard E. Petty
language : en
Publisher: Psychology Press
Release Date : 2014-01-14
Attitude Strength written by Richard E. Petty and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Psychology categories.
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
An Essay On Culture
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Author : Bennett M. Berger
language : en
Publisher: Univ of California Press
Release Date : 2024-07-26
An Essay On Culture written by Bennett M. Berger and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-26 with Social Science categories.
The result of thirty-five years of thought and research on culture by one of the best and most literate writers in sociology, this wide-ranging review of the meaning and study of culture is Bennett Berger at his best. Drawing on his unsurpassed knowledge of the scholarly literature and on his wealth of personal experience, Berger reviews and synthesizes recent work in cultural sociology from a materialist perspective. An Essay on Culture culminates in a call for an empirical research program focused on the relation between symbolic choices and social locations, rather than on interpretive accounts of the meanings of texts or performances. Among his unusual insights are a defense of reductionism, sympathetic accounts of peer pressure and special interests, an attempt to restore some dignity to the word “ideology,” and a fresh perspective on conspiracy theory. Scholars and students of culture will find here stunning discussions and theoretical insights on ideological work, morality and culture, and on the relations between social structure and cultural structure. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995.