Market Driven Management E Mercati Globali
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Market Driven Management E Mercati Globali
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Author :
language : it
Publisher:
Release Date : 2008
Market Driven Management E Mercati Globali written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Market Driven Management E Mercati Globali
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Author : Silvio M. Brondoni
language : it
Publisher:
Release Date : 2007
Market Driven Management E Mercati Globali written by Silvio M. Brondoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Market Driven Management Mercati Globali E Metriche Di Performance
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Author : Elisa Rancati
language : it
Publisher:
Release Date : 2009
Market Driven Management Mercati Globali E Metriche Di Performance written by Elisa Rancati and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Market Driven Management Mercati Globali E Convergenza Competitiva D Impresa
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Author : Elisa Rancati
language : it
Publisher:
Release Date : 2012
Market Driven Management Mercati Globali E Convergenza Competitiva D Impresa written by Elisa Rancati and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Market Driven Management Concorrenza E Mercati Globali Cnr Progetto Strategico St 74 1998 2008
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Author : Silvio M. Brondoni
language : it
Publisher:
Release Date : 2007
Market Driven Management Concorrenza E Mercati Globali Cnr Progetto Strategico St 74 1998 2008 written by Silvio M. Brondoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Handbook Of Research On Global Hospitality And Tourism Management
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Author : Camillo, Angelo A.
language : en
Publisher: IGI Global
Release Date : 2015-08-17
Handbook Of Research On Global Hospitality And Tourism Management written by Camillo, Angelo A. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-17 with Business & Economics categories.
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Market Driven Management
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Author : B. Charles Ames
language : en
Publisher:
Release Date : 1997
Market Driven Management written by B. Charles Ames and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Global Marketing Strategies For The Promotion Of Luxury Goods
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Author : Mosca, Fabrizio
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Global Marketing Strategies For The Promotion Of Luxury Goods written by Mosca, Fabrizio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Emerging Trends And Issues In Management Consulting
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Author : Anthony F. Buono
language : en
Publisher: IAP
Release Date : 2009-04-01
Emerging Trends And Issues In Management Consulting written by Anthony F. Buono and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Reference categories.
The ninth volume in the Research in Management Consulting (RMC) series—much like the volumes that preceded it—underscores that management consulting is a multifaceted field with a truly eclectic nature. Management consultants range from sole practitioners and those working in small boutique firms to members of global consultancies that literally span the world. Their interventions can consist of relatively simple, commonly available services focused on mid- to lower level organizational members, to those that are far more esoteric in nature, providing vital assistance and direction to key players at the upper echelons of the corporate hierarchy. As consultants we can have individuals, groups and work units, or organizations as our “client,” and engagements can be dominated by junior-level specialists or guided by senior-level gurus and advisors. The volume contains 11 chapters that continue the RMC series’ commitment to enhancing our understanding of and insight into management consulting and the consulting process from a cross-cultural, global perspective. The book is divided into three sections that explore emerging issues and challenges in the management consulting industry, trends and techniques in management consulting interventions, and reflections on consulting and the consulting process. This volume, which captures the dual nature—possibilities and challenges — associated with management consulting, adds to the Janus-faced portrayal of the field. Drawing on the interplay between practice and scholarship, the volume adds to the series goal of gaining a fuller understanding of management consulting theory in practice and practice in context in a quest for actionable knowledge about consultants, consultancies and the consulting process.
Global Branding Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-07-05
Global Branding Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.