Marketing 101 I Fondamenti Essenziali Per Promuovere Con Successo Un Prodotto O Servizio
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Marketing 101 I Fondamenti Essenziali Per Promuovere Con Successo Un Prodotto O Servizio
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Author :
language : it
Publisher: Alberto La Torre
Release Date :
Marketing 101 I Fondamenti Essenziali Per Promuovere Con Successo Un Prodotto O Servizio written by and has been published by Alberto La Torre this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Marketing 101: I fondamenti essenziali per promuovere con successo un prodotto o servizio Questo ebook ti offre una panoramica completa delle basi necessarie per costruire e condurre una campagna di marketing di successo. Esplorerai diversi aspetti chiave del marketing e imparerai come applicare le strategie e le tattiche giuste per ottenere risultati concreti. Inizierai comprendendo il ruolo del marketing all'interno di un'organizzazione e l'importanza di analizzare l'azienda stessa, i suoi clienti ei suoi concorrenti. Questo ti fornisce una solida base per comprendere il contesto in cui operi e sviluppare una strategia di marketing mirata. Successivamente, ti verranno forniti gli strumenti e le conoscenze necessarie per affrontare le sfide tattiche nel processo di marketing. Imparerai a presentare il tuo piano di marketing ea ottenere il consenso da tutte le parti interessate all'interno dell'organizzazione, inclusa la C-suite e il team di vendita. Sarai anche guidato su come collaborare con agenzie esterne e sostenitori per ottenere risultati ottimali. Infine, il libretto copre il lancio effettivo della campagna di marketing e la misurazione delle sue prestazioni. Imparerai come eseguire il lancio in modo efficace, coinvolgendo il tuo pubblico target e massimizzando l'impatto della campagna. Inoltre, scoprirai come misurare i risultati ottenuti e valutare il successo della tua strategia di marketing. Nel complesso, questo corso ti offre una guida completa per costruire, eseguire e misurare una campagna di marketing di successo. Ti forniremo le competenze e le conoscenze necessarie per affrontare le sfide del marketing moderno e guidare l'azienda verso risultati concreti. Spero che tu possa trarre grande valore da questo corso e che possa applicare le sue lezioni per ottenere successo nel tuo percorso di marketing.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Corporate Heritage Marketing
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Author : Angelo Riviezzo
language : en
Publisher: Routledge
Release Date : 2021-05-30
Corporate Heritage Marketing written by Angelo Riviezzo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE Publications Limited
Release Date : 2008-01-18
Marketing Theory written by Pauline Maclaran and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-18 with Business & Economics categories.
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
The Public Library Service
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Author : International Federation of Library Associations and Institutions. Section of Public Libraries
language : en
Publisher: NBD Biblion Publishers
Release Date : 2001
The Public Library Service written by International Federation of Library Associations and Institutions. Section of Public Libraries and has been published by NBD Biblion Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Big Data
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Author : Min Chen
language : en
Publisher: Springer
Release Date : 2014-05-05
Big Data written by Min Chen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-05 with Computers categories.
This Springer Brief provides a comprehensive overview of the background and recent developments of big data. The value chain of big data is divided into four phases: data generation, data acquisition, data storage and data analysis. For each phase, the book introduces the general background, discusses technical challenges and reviews the latest advances. Technologies under discussion include cloud computing, Internet of Things, data centers, Hadoop and more. The authors also explore several representative applications of big data such as enterprise management, online social networks, healthcare and medical applications, collective intelligence and smart grids. This book concludes with a thoughtful discussion of possible research directions and development trends in the field. Big Data: Related Technologies, Challenges and Future Prospects is a concise yet thorough examination of this exciting area. It is designed for researchers and professionals interested in big data or related research. Advanced-level students in computer science and electrical engineering will also find this book useful.
International Perspectives On Spinal Cord Injury
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Author : World Health Organization
language : en
Publisher: World Health Organization
Release Date : 2013
International Perspectives On Spinal Cord Injury written by World Health Organization and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Medical categories.
"Every year between 250 000 and 500 000 people suffer a spinal cord injury, with road traffic crashes, falls and violence as the three leading causes. People with spinal cord injury are two to five times more likely to die prematurely. They also have lower rates of school enrollment and economic participation than people without such injuries. Spinal cord injury has costly consequences for the individual and society, but it is preventable, survivable and need not preclude good health and social inclusion. Ensuring an adequate medical and rehabilitation response, followed by supportive services and accessible environments, can help minimize the disruption to people with spinal cord injury and their families. The aims of International perspectives on spinal cord injury are to: ---assemble and summarize information on spinal cord injury, in particular the epidemiology, services, interventions and policies that are relevant, together with the lived experience of people with spinal cord injury; ---make recommendations for actions based on this evidence that are consistent with the aspirations for people with disabilities as expressed in the Convention on the Rights of Persons with Disabilities.
Social Responsibilities Of The Businessman
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Author : Howard R. Bowen
language : en
Publisher: University of Iowa Press
Release Date : 2013-12
Social Responsibilities Of The Businessman written by Howard R. Bowen and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business & Economics categories.
Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
Corporate Social Responsibility
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Author : European Commission. Directorate-General for Employment, Social Affairs and Equal Opportunities. Unit D.2
language : en
Publisher:
Release Date : 2007
Corporate Social Responsibility written by European Commission. Directorate-General for Employment, Social Affairs and Equal Opportunities. Unit D.2 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business ethics categories.
Om virksomhedernes sociale ansvar i EUs medlemslande