Marketing Accounting Services
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The Marketing Of Professional Accounting Services
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Author : James Joseph Mahon
language : en
Publisher: John Wiley & Sons
Release Date : 1982
The Marketing Of Professional Accounting Services written by James Joseph Mahon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Marketing Accounting Services
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Author : Robert J. Listman
language : en
Publisher: Irwin Professional Publishing
Release Date : 1988
Marketing Accounting Services written by Robert J. Listman and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Practical promotion for the public accountant.
Marketing Accounting Services
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Author : Robert W. Denney
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1983
Marketing Accounting Services written by Robert W. Denney and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Includes index.
Marketing For Cpas Accountants And Tax Professionals
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Author : William J. Winston
language : en
Publisher: Psychology Press
Release Date : 1995
Marketing For Cpas Accountants And Tax Professionals written by William J. Winston and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Accounting categories.
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)
Marketing Accounting Services
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Author : N. C. Mangos
language : en
Publisher:
Release Date : 1995
Marketing Accounting Services written by N. C. Mangos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Accounting categories.
A guide book for accountants to assist with effective marketing of their services and practices. Discusses and explains the latest marketing techniques and how to apply them to the development and management of an accounting practice. Real-life examples from accounting firms are used to illustrate how marketing can be used to enhance performance. Includes a glossary, bibliography and an index. The authors have all had considerable experience in the field of management.
Accountant Marketing
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Author : Ehsan Zarei
language : en
Publisher: DMA4U
Release Date :
Accountant Marketing written by Ehsan Zarei and has been published by DMA4U this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.
Marketing Made Easy For The Small Accounting Firm
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Author : Jo Ann Rosen
language : en
Publisher: Wiley
Release Date : 1995-09-20
Marketing Made Easy For The Small Accounting Firm written by Jo Ann Rosen and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-20 with Business & Economics categories.
smart accounting professionals are justifiably concerned with finding and keeping clients. The competition is fiercer than ever, especially for small and medium-sized firms. Marketing Made Easy for the Small Accounting Firm is a valuable step-by-step guide for every accounting professional who has ever wondered where and how to find the next client. It's an eye-opener for those who have been reluctant to actively market their firm's services—either because they didn't know how to proceed or because they were afraid it would distract them from their accounting practice. In this concise, readable book, experienced marketer Jo Ann Rosen shares her knowledge of working with Big 6 as well as smaller accounting firms. She shows you techniques you can apply to improve your practice development efforts and expand your client base. Once you begin using these techniques, you'll start to see your practice in a new light and find business opportunities where you thought none existed before. Based on actual case studies, Marketing Made Easy for the Small Accounting Firm shows you why it is important to set specific goals and how to develop a realistic marketing plan. It explains why you need to organize your internal operations, how to establish a powerful database, and, most importantly, how to generate leads and turn prospects into clients. Without spending a dime on added staff or outside consultants, you'll learn essential marketing and public relations techniques that will give your firm greater visibility. You'll discover the amazing power of networking (when it's done correctly), the secrets of effective direct mail, and the best ways to use the media to your advantage. You'll also discover why some luncheons, seminars, and special events generate new business and why others fall short. By helping you organize the business development aspect of your work, Marketing Made Easy for the Small Accounting Firm will enable you to put in place the necessary goals that will strengthen and expand your client base. In addition, it will give you the freedom to concentrate on delivering the services for which your firm has been retained. Learn what the Big 6 accounting firms have known for years: There is no client development without marketing If you are concerned about finding and keeping new clients for your small or medium-sized accounting firm, Marketing Made Easy for the Small Accounting Firm will shed light on marketing methods that both large prestigious firms and small aspiring practices use to stay successful. With this invaluable guide, you'll learn: How to set goals, analyze research and demographics, target clients, and clearly identify the services you offer How to develop a realistic marketing plan—devising flexible strategies; choosing the right business development vehicles; understanding the importance of timing, follow-up, and tracking. Included is a sample marketing plan that can be adapted to your specific needs. How to organize your firm internally for the task of developing new business—working as a team, building and using a data base, and determining the marketing roles of each member of the firm How to harness the power of networking How to generate leads that turn prospects into clients—with tips on direct mail, special events, and using the media. Written in a friendly, readable style, Marketing Made Easy for the Small Accounting Firm is packed with real-world case studies that further enhance its value as a resource in your business development efforts.
The Accountant S Strategic Marketing Guide
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Author : Carole A. Congram
language : en
Publisher: John Wiley & Sons
Release Date : 1986
The Accountant S Strategic Marketing Guide written by Carole A. Congram and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.
Marketing Accounting Services
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Author : N. C. Mangos
language : en
Publisher:
Release Date : 1997
Marketing Accounting Services written by N. C. Mangos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
101 Marketing Strategies For Accounting Law Consulting And Professional Services Firms
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Author : Troy Waugh
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-26
101 Marketing Strategies For Accounting Law Consulting And Professional Services Firms written by Troy Waugh and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-26 with Business & Economics categories.
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!