Marketing Agricolo
DOWNLOAD
Download Marketing Agricolo PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Agricolo book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Global Agricultural Marketing Management
DOWNLOAD
Author : Steve Carter
language : en
Publisher: Food & Agriculture Org.
Release Date : 1997
Global Agricultural Marketing Management written by Steve Carter and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Marketing Agricolo
DOWNLOAD
Author : ALESSANDRO DE LUCA
language : it
Publisher: Bruno Editore
Release Date : 2020-01-09
Marketing Agricolo written by ALESSANDRO DE LUCA and has been published by Bruno Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Ti piacerebbe gestire un’azienda agricola di successo anche se parti da zero? Una delle prime domande che qualsiasi imprenditore agricolo è portato a farsi è in relazione a chi venderà i propri prodotti e quanto riuscirà a guadagnare. Devi sapere che al giorno d’oggi, non è più sufficiente avere un prodotto agricolo di qualità. Non è più sufficiente andare ai mercati e aspettare che i clienti si facciano avanti da soli. È invece di fondamentale importanza capire a chi, come e a che prezzo vendere i propri prodotti, così da avere margini tali da consentire alla propria azienda di crescere e creare un sistema che porti clienti costantemente. Forse non lo sai, ma gli imprenditori agricoli di successo sviluppano le proprie aziende concentrandosi su 3 aspetti fondamentali: la biologia legata alla coltivazione dei propri prodotti, il mindset finalizzato a perseverare verso il raggiungimento dei propri obiettivi e infine l’approccio imprenditoriale che è fondamentale per far crescere, giorno dopo giorno, la propria azienda. All’interno di questo libro, ti condivideremo tutte le migliori strategie di Marketing Agricolo finalizzate a vendere con successo i tuoi prodotti e avere successo come imprenditore, unendo sostenibilità e marketing per ottenere un prodotto d’eccellenza e valorizzarlo sul mercato. Prefazione di Alfio Bardolla. COME GESTIRE UN’IMPRESA AGRICOLA EFFICACEMENTE Perché il mindset è l’elemento più importante per raggiungere il successo in qualsiasi ambito della vita. In che modo la biodiversità e la copertura del terreno rappresentano due caratteristiche fondamentali per la fertilità dei terreni. I segreti di un vero imprenditore agricolo. COME IL METODO BSC PUÒ CAMBIARE LA TUA VITA Quali sono le 4 fasi fondamentali del metodo BSC. Come portare la tua azienda al successo. L’unico vero modo per uscire definitivamente dalla guerra dei prezzi e generare profitti per la tua azienda. COME SVILUPPARE UN MINDSET DI SUCCESSO Perché il miglior alleato per superare ogni difficoltà è avere una forte motivazione. In che modo le tue emozioni vanno ad impattare sui risultati che puoi ottenere. L’importanza di capire esattamente quali obiettivi intendi raggiungere. COME DIVENTARE UN VERO IMPRENDITORE AGRICOLO Perché farsi affiancare dai giusti mentori è di fondamentale importanza per diventare un imprenditore agricolo di successo sia se parti da zero che se hai già un’azienda agricola. Come sviluppare la tua azienda agricola tenendo sotto controllo le finanze e minimizzando i rischi di investimento. KPI: cosa sono, a cosa servono e in che modo questi indicatori ti permettono di gestire la tua azienda in modo efficace. COME IMPOSTARE IL TUO SISTEMA DI MARKETING L’importanza di analizzare attentamente il tuo mercato di riferimento e trovare la giusta nicchia di mercato. Perché vendere i tuoi prodotti ad una precisa tipologia di cliente è il modo migliore per differenziarti dalla concorrenza. Il segreto per acquisire clienti in maniera costante nel tempo con l’obiettivo di fidelizzarli. GLI AUTORI Alessandro De Luca e Valentina Cerretani nascono a Montepulciano (SI) nel 1996. Il loro percorso inizia prima dell’Università, infatti a 18 anni fissano il loro obiettivo di aprire un’azienda agricola coltivando zafferano. Dopo 4 anni di studi e corsi di agricoltura, imprenditoria e marketing danno vita al Metodo Bio Sinergico Consapevole, un modo per lavorare con la Natura ottenendo un prodotto eccellente e valorizzandolo sul mercato. Nasce Lo Specialista dello Zafferano che diventa il brand con il quale vendono Zafferano in Ristoranti di alto livello. Dopo aver raggiunto grandi risultati a 22 anni, decidono di diffondere le loro conoscenze aiutando quanti più aspiranti agricoltori e aziende agricole a progettare efficacemente la loro azienda attraverso il Sistema di Marketing Agricolo che si applica proprio con il Metodo BSC tramite videocorsi online e consulenze specifiche che uniscono agricoltura e imprenditoria.
The Agricultural Marketing System
DOWNLOAD
Author : V. James Rhodes
language : en
Publisher: Gorsuch Scarisbrick Publishers
Release Date : 1993
The Agricultural Marketing System written by V. James Rhodes and has been published by Gorsuch Scarisbrick Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Agricultural Marketing
DOWNLOAD
Author : Albert Maxwell
language : en
Publisher:
Release Date : 2020-09-15
Agricultural Marketing written by Albert Maxwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Technology & Engineering categories.
Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.
Marketing Agricultural Products And Services
DOWNLOAD
Author : Brian Walsh
language : en
Publisher: NSW Agriculture
Release Date : 2015-07-17
Marketing Agricultural Products And Services written by Brian Walsh and has been published by NSW Agriculture this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-17 with Reference categories.
Times are changing. Until fairly recently many farmers were simply producers. Their energies were focused on growing crops and producing livestock. Selling was often just a matter of sending produce to the local saleyards or silo or contacting their stock and station agent. Producers were price takers rather than price managers. Now many farmers have become marketers rather than just producers, and in the near future many more will make the fundamental shift from an on-farm focus as price-takers to a wider approach that includes price risk management and marketing. Official marketing authorities are playing less of a role in marketing Australian agricultural produce. As part of this deregulation, farmers have many more choices, marketing tools and options that they can use to their advantage provided they know how to use them. At the same time consumer expectations have become more complex. Farmers find themselves required to respond to concerns about animal welfare practices, health and food safety aspects of their products, and the environmental and ethical impact of their production methods. The marketing landscape has therefore become more complex and producers need good marketing skills to navigate their way through the pros and cons of the many alternatives they face. This is the challenge for producers—to apply a balance of production, finance, people and marketing skills to run their farm businesses successfully. This book gives farmers the tools to become a marketer rather than just a producer. It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.
Food And Agribusiness Marketing In Europe
DOWNLOAD
Author : Erdener Kaynak
language : en
Publisher: CRC Press
Release Date : 2017-11-22
Food And Agribusiness Marketing In Europe written by Erdener Kaynak and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with Technology & Engineering categories.
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Agricultural Marketing And Consumer Behavior In A Changing World
DOWNLOAD
Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Agricultural Marketing And Consumer Behavior In A Changing World written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
The Marketing Of Farm Products
DOWNLOAD
Author : Louis Dwight Harvell Weld
language : en
Publisher:
Release Date : 1921
The Marketing Of Farm Products written by Louis Dwight Harvell Weld and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with Farm produce categories.
Marketing Activities
DOWNLOAD
Author : United States. Agricultural Marketing Service
language : en
Publisher:
Release Date : 1941
Marketing Activities written by United States. Agricultural Marketing Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with categories.
Marketing Farm Products
DOWNLOAD
Author : Geoffrey Seddon Shepherd
language : en
Publisher:
Release Date : 2012-03-01
Marketing Farm Products written by Geoffrey Seddon Shepherd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with categories.