Marketing And Communication For Architects
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Marketing And Communication For Architects
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Author : Edgar Haupt
language : en
Publisher: Birkhauser
Release Date : 2002
Marketing And Communication For Architects written by Edgar Haupt and has been published by Birkhauser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Architecture categories.
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
Marketing And Communication Techniques For Architects
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Author : Lynne Choona Ryness
language : en
Publisher:
Release Date : 1990-11
Marketing And Communication Techniques For Architects written by Lynne Choona Ryness and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-11 with Architectural services marketing categories.
Architecture As Brand Communication
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Author : Gernot Brauer
language : en
Publisher: Birkhauser
Release Date : 2002
Architecture As Brand Communication written by Gernot Brauer and has been published by Birkhauser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Architecture categories.
For some years the architecture of buildings has been discovered as a potential form of brand communication. The automobile industry in particular has made use of such "communicative" architecture to give expression to brand image. This book investigates the underlying concepts and processes by examining the pavilions of two makes of car - BMW and the Mini - at the International Motor show in Frankfurt. Their pavilions, Dynaform + Cube were designed using High-End software to create free-form shapes. The realisation of these forms proved highly challenging, but just a few years ago such utopian designs would have been considered impossible to build. 25 authors have contributed generously illustrated reports; architects and engineers have shed light on the plans, structures, the construction, and also on the less tangible furnishings such as the films; marketing experts explain the significance of architecture in brand communication. With in excess of 250 color illustrations, this publication will be of interest to readers active in architecture, the construction industry and marketing.
Architecture On The Web A Critical Approach To Communication
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Author : Paolo Schianchi
language : en
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2014
Architecture On The Web A Critical Approach To Communication written by Paolo Schianchi and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Architecture categories.
Marketing Architectural And Engineering Services
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Author : Weld Coxe
language : en
Publisher:
Release Date : 1990
Marketing Architectural And Engineering Services written by Weld Coxe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Architectural services marketing categories.
Marketing For Architects And Designers
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Author : Harold Linton
language : en
Publisher: W. W. Norton & Company
Release Date : 2005-04-26
Marketing For Architects And Designers written by Harold Linton and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-26 with Architecture categories.
Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.
Architectural Branding Understanding And Measuring Its Relevance For Brand Communication
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Author : Ursula Raffelt
language : en
Publisher:
Release Date : 2012
Architectural Branding Understanding And Measuring Its Relevance For Brand Communication written by Ursula Raffelt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Architecture categories.
Zaha Hadid, Norman Foster, Frank Gehry, Daniel Libeskind, Rem Kolhaas-their buildings are stunning, world famous, and direct our attention to a new trend in marketing: Architectural Branding. Companies continuously demonstrate worldwide with high investments in architecture that they believe in the power of building design. Even though, over time, function and meaning of such buildings may change, architectural branding is a promising way for companies to represent their brand, their values, and their identity in an authentic and sustainable form. Corporate buildings are omnipresent in our daily lives. We encounter these buildings by sight, in the media and at times by visiting them. They are the physical manifestation of an organization, often for decades, and one of their most valuable material assets. They shape and define our landscapes and the skylines of our cities-and, might increase a brand's value.
Architectural Marketing
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Author : Leisl Jane Harris
language : en
Publisher:
Release Date : 1995
Architectural Marketing written by Leisl Jane Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
How To Win Work
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Author : Jan Knikker
language : en
Publisher: Routledge
Release Date : 2021-03-01
How To Win Work written by Jan Knikker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Architecture categories.
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Selling Architectural Ideas
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Author : Tom Porter
language : en
Publisher: Taylor & Francis
Release Date : 2003-09-02
Selling Architectural Ideas written by Tom Porter and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Architecture categories.
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
