Marketing Bancaire Marketing Financier
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Marketing Bancaire Marketing Financier
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Author :
language : fr
Publisher:
Release Date : 1974
Marketing Bancaire Marketing Financier written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Bank employees categories.
Marketing Bancaire Marketing Financier E Par Les Meilleurs Sp Cialistes R Unis Autour De Jean Claude Harrari
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Author :
language : fr
Publisher:
Release Date : 1974
Marketing Bancaire Marketing Financier E Par Les Meilleurs Sp Cialistes R Unis Autour De Jean Claude Harrari written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Bank marketing categories.
Marketing Bancaire
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Author : M'hammed Kettani
language : fr
Publisher:
Release Date : 2008
Marketing Bancaire written by M'hammed Kettani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Bank marketing categories.
Marketing Bancaire Et Financier
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Author : Institut technique de banque (Paris-La Défense).
language : fr
Publisher:
Release Date : 1986
Marketing Bancaire Et Financier written by Institut technique de banque (Paris-La Défense). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher: Routledge
Release Date : 2017-11-07
Financial Services Marketing written by Christine Ennew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-07 with Business & Economics categories.
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
The Financial Services Marketing Handbook
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Author : Evelyn Ehrlich
language : en
Publisher: John Wiley & Sons
Release Date : 2012-02-08
The Financial Services Marketing Handbook written by Evelyn Ehrlich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-08 with Business & Economics categories.
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Marketing Et Strat Gie De La Banque
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Author : Monique Zollinger
language : fr
Publisher:
Release Date : 1999
Marketing Et Strat Gie De La Banque written by Monique Zollinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Le marketing et la stratégie bancaires ont aujourd'hui atteint leur maturité et leurs interrelations se sont tout naturellement établies et stabilisées. Marketing et stratégie de la banque a pour objectif de fournir une synthèse des outils et réflexions permettant de comprendre les mutations profondes de la banque et de ses métiers depuis les années quatre-vingt. La première partie propose une analyse articulée en quatre chapitres évolution du marketing des services bancaires ; comportement du consommateur bancaire ; service, satisfaction et prix ; distribution et communication. La seconde partie est consacrée à l'analyse stratégique de la banque qui a connu au cours de ces dernières années de profondes mutations. Sont abordés ici la concurrence, les enjeux des stratégies bancaires, l'avantage concurrentiel et la création de valeur dans la banque, et surtout les défis stratégiques de demain. Fruit de l'expérience des auteurs dans l'enseignement en marketing et stratégie bancaires, mais aussi dans le cadre de leurs missions de conseil auprès des entreprises bancaires, cet ouvrage s'adresse à la fois aux étudiants, aux spécialistes du domaine financier et aux professionnels de la banque qui trouveront ici une synthèse informée et actualisée. Ce livre propose des repères sous forme d'encadrés de synthèse, accompagnés de nombreux exemples qui viennent à l'appui des développements théoriques, constituant ainsi un ouvrage de référence.
Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher: Routledge
Release Date : 2007-01-18
Financial Services Marketing written by Christine Ennew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-18 with Business & Economics categories.
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
The Routledge Companion To Financial Services Marketing
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Author : Tina Harrison
language : en
Publisher: Routledge
Release Date : 2014-12-05
The Routledge Companion To Financial Services Marketing written by Tina Harrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Business & Economics categories.
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Mon Tique Et Marketing
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Author : Monique Zollinger
language : fr
Publisher: FeniXX
Release Date : 1989-01-01T00:00:00+01:00
Mon Tique Et Marketing written by Monique Zollinger and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01T00:00:00+01:00 with Business & Economics categories.
Monique Zollinger est spécialiste du marketing bancaire. Diplômée d'études supérieures de banque et finance, Docteur d'État en Sciences de Gestion, elle est l'auteur d'ouvrages remarqués et de nombreuses publications et articles consacrés au marketing, à la banque et aux cartes de paiement. Elle est l'auteur de « Marketing bancaire : vers une banque du 3e type », Médaille 1986 de l'Académie des Sciences commerciales. Actuellement, elle enseigne en tant que Maître de Conférences à l'Université d'Angers, et est chargée de cours à l'Institut d'Économie bancaire de Tours, à Paris X-Nanterre et Sup de Co de Tours. Elle collabore également à plusieurs revues professionnelles. Ce livre présente clairement une analyse de la « révolution monétique » actuellement en marche. Au-delà d'une présentation panoramique du marché de la carte plastique et des points de vue des divers acteurs, cet ouvrage révèle les enjeux marketing de la concurrence banque-commerce. Par son caractère pratique et synthétique, cet ouvrage s'adresse à la fois à un public de banquiers et de commerçants et aux étudiants des Universités et grandes Écoles ainsi qu'à tous ceux qui cherchent à comprendre cette importante évolution.