Marketing Budgeting
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Marketing Budgeting Rle Marketing
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Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2014-09-15
Marketing Budgeting Rle Marketing written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Marketing Budgeting
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Author :
language : en
Publisher:
Release Date : 2015
Marketing Budgeting written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Budget Marketing
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Author : Gabriela Taylor
language : en
Publisher: CreateSpace
Release Date : 2013-07-10
Budget Marketing written by Gabriela Taylor and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with categories.
Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Why pay for online tools when there are fantastic free ones available that will greatly benefit your business and that cost you absolutely nothing? Budget: How to Start & Market an Online Business with Little or Zero Marketing Budget will take you through some of the best tools available to build and market your business online--as opposed to those that appear free, but that have hidden costs if you want to use them for effective commercial purposes. It also provides the top tips you need to digitally succeed and gives you a host of useful links to online resources. "In the information age even small businesses need a web presence. If that entire statement is gibberish to you, you need this book," says reviewer S. Coyne. "Packed with information ranging from why your small business needs a website, all the way to what social network you should spend you time on, this book is a great primer." Reviewer Liam Ringmol states, "This book is a complete guide for putting your business on the internet, from buying a domain name and putting up a site, to marketing the site with all the variety of ways available on the web today. If you are a complete newby when it comes to this, an ebook like this gives you an overview of the way it is being done today. The author does a good job of taking you step by step through the process. I like how she explained each step, and listed the items you needed to take care of. This is a good place to start."
Heuristics In Marketing Budgeting
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Author : Markus Erismann
language : en
Publisher:
Release Date : 2016
Heuristics In Marketing Budgeting written by Markus Erismann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Under cost pressure and increased complexity in marketing departments, sound and efficient decision making has become a key focus for marketing managers. However, most decisions in this field are based on simple rules, learnt and internalized over time. This thesis aims to conceptualize these heuristics in the process of finding budget solutions in marketing. First an understanding of marketing resource allocation as a Two-Step model was gained; some important properties such as hierarchy, the role of power and politics, and the strategic importance were analysed. In a next step, a conceptual analysis of heuristics and marketing budgeting literature was conducted. In heuristics, research differentiates between intuitive and choice-based heuristics. By comparing these with studies on marketing budgeting methods, the author found that intuitive heuristics play an especially important role for marketing managers in their decision making process today. In a next step, an overview of both economic and behavioural marketing budgeting research is presented. Behavioural marketing budgeting research seems to be widely used as a starting point for conceptualizing heuristics in the resource allocation process; by looking at economic concepts, an understanding of why objective rational-choice-theory based approaches seem difficult to implement was established. Additionally, interviews were conducted and by using grounded theory, the author found some key insights from current practise. Heuristics used by the interviewed managers can mostly be conceptualized as intuitive under the framework of behavioural marketing budgeting theories, and are widely used. Evidence for strong industry differences was also discovered. Finally, the use of choice-based heuristics to further sophisticate the process and to address the need for more objective decision- making criteria could potentially improve current practises.
The Advertising Budget
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Author : Simon Broadbent
language : en
Publisher:
Release Date : 1989
The Advertising Budget written by Simon Broadbent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Marketing On A Tight Budget
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Author : Patrick Forsyth
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
Marketing On A Tight Budget written by Patrick Forsyth and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. Patrick Forsyth guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business.
Zero Budget Marketing
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Author : Ira S. Kalb
language : en
Publisher: K&A Press
Release Date : 1996
Zero Budget Marketing written by Ira S. Kalb and has been published by K&A Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Do European Industrial Marketers Budget Differently
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Author : Gary L. Lilien
language : en
Publisher:
Release Date : 1982
Do European Industrial Marketers Budget Differently written by Gary L. Lilien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Budget in business categories.
Budgeting Basics And Beyond
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Author : Jae K. Shim
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-03
Budgeting Basics And Beyond written by Jae K. Shim and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-03 with Business & Economics categories.
If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Third Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. Written by Jae Shim and Joel Siegel, the new edition covers Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more!
Setting A Marketing Budget
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Author : Luan Wise
language : en
Publisher:
Release Date : 2018
Setting A Marketing Budget written by Luan Wise and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.