Marketing De Guerrilla
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Guerrilla Marketing For Dummies
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Author : Jonathan Margolis
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-24
Guerrilla Marketing For Dummies written by Jonathan Margolis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Guerrilla Marketing In 30 Days
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Author : Al Lautenslager
language : en
Publisher: Entrepreneur Press
Release Date : 2014-06-16
Guerrilla Marketing In 30 Days written by Al Lautenslager and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-16 with Business & Economics categories.
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Guerrilla Marketing
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Author : Jay Conrad Levinson
language : en
Publisher:
Release Date : 1985-05-01
Guerrilla Marketing written by Jay Conrad Levinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-05-01 with categories.
Guerrilla Marketing Volume 1
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2021-10-05
Guerrilla Marketing Volume 1 written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Business & Economics categories.
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Guerrilla Marketing In 30 Days Workbook
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Author : Jay Levinson
language : en
Publisher: Entrepreneur Press
Release Date : 2006-12-01
Guerrilla Marketing In 30 Days Workbook written by Jay Levinson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-01 with Business & Economics categories.
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
Guerrilla Marketing
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Author : Jay Conrad Levinson
language : en
Publisher: Mariner Books
Release Date : 1993
Guerrilla Marketing written by Jay Conrad Levinson and has been published by Mariner Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.
Guerrilla Marketing
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Author : Conrad Levinsons Jay
language : en
Publisher:
Release Date : 2007
Guerrilla Marketing written by Conrad Levinsons Jay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Guerrilla Marketing During Tough Times
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2011-08-01
Guerrilla Marketing During Tough Times written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.
Marketing De Guerrilla
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Author : Jay Conrad Levinson
language : es
Publisher: Morgan James Publishing
Release Date : 2009-02-01
Marketing De Guerrilla written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-01 with Business & Economics categories.
The Spanish edition of the bestselling book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his unique “take no prisoners” approach to marketing, oriented to owners of small- and medium-sized companies. Almost twenty years & 1,000,000 copies later, Guerrilla Marketing is now considered the Marketing Bible and the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today’s marketers, this completely revised and expanded edition (Spanish version), identifies the following: The fastest-growing markets for the twenty-first century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors and those who do business on the telephone. Up-to-date information on the Internet and other technologies that help the guerrilla entrepreneur choose the proper business and make it grow. Management lessons for the entrepreneur in the twenty-first century.
The Best Of Guerrilla Marketing Guerrilla Marketing Remix
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Author : Jay Conrad Levinson
language : en
Publisher: Entrepreneur Press
Release Date : 2011-09-09
The Best Of Guerrilla Marketing Guerrilla Marketing Remix written by Jay Conrad Levinson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-09 with Business & Economics categories.
Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.” —Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com ”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “ —Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com “Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “ —Steve Savage, president, Savage International “Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author “Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert “Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder “In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.” —Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits