Marketing E Gest O Da Rela O Com O Cliente Vol Viii
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Direccion De Marketing
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Author : Philip Kotler
language : es
Publisher: Pearson Educación
Release Date : 2003
Direccion De Marketing written by Philip Kotler and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Marketing
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Author :
language : pt-BR
Publisher:
Release Date : 2001
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
Revista Banc Ria Brasileira
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Author :
language : pt-BR
Publisher:
Release Date : 1999
Revista Banc Ria Brasileira written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Banks and banking categories.
Production Line Approach To Service
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Author : Theodore Levitt
language : en
Publisher:
Release Date : 1972-01-01
Production Line Approach To Service written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972-01-01 with categories.
Customer Engagement Marketing
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Author : Robert W. Palmatier
language : en
Publisher: Springer
Release Date : 2017-08-29
Customer Engagement Marketing written by Robert W. Palmatier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Hbr Guide To Dealing With Conflict Hbr Guide Series
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Author : Amy Gallo
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-03-14
Hbr Guide To Dealing With Conflict Hbr Guide Series written by Amy Gallo and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. How can you deal with conflict at work in a way that is both professional and productive—where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to: Understand the most common sources of conflict Explore your options for addressing a disagreement Recognize whether you—and your counterpart—typically seek or avoid conflict Prepare for and engage in a difficult conversation Manage your and your counterpart's emotions Develop a resolution together Know when to walk away Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
The Service Dominant Logic Of Marketing
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Author : Robert F. Lusch
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Service Dominant Logic Of Marketing written by Robert F. Lusch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Principios Y Estrategias De Marketing Vol 1
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Author : Imma Rodríguez Ardura
language : es
Publisher: Editorial UOC
Release Date : 2019-04-09
Principios Y Estrategias De Marketing Vol 1 written by Imma Rodríguez Ardura and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.
El marketing es clave para todas las empresas. De las decisiones de marketing que tomen dependerá que se relacionen de manera eficiente con los consumidores, desplieguen propuestas de valor que satisfagan las necesidades de los consumidores de un modo superior a la competencia, se responsabilicen de las consecuencias de sus actividades de negocio y generen beneficios. Este libro expone principios y estrategias fundamentales del marketing actual, con los que se obtienen conocimientos útiles sobre el mercado, se segmenta y selecciona el mercado objetivo, se posiciona la marca sobre ventajas competitivas sostenibles y se crea valor para los consumidores. De la mano de situaciones de negocio reales, también se presentan las últimas tendencias en marketing móvil y de medios sociales, en marketing relacional, en la orientación a la creación de valor y en la ética y la responsabilidad social en marketing.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Jornada Vmo
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Author : Antonio Muniz
language : pt-BR
Publisher: Brasport
Release Date :
Jornada Vmo written by Antonio Muniz and has been published by Brasport this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Há pelo menos três décadas os Escritórios de Gerenciamento de Projetos – ou simplesmente PMOs – estão presentes em milhares de organizações ao redor do mundo, nas mais distintas indústrias, e, sem sombra de dúvida, vêm evoluindo e se transformando. Este livro foi construído de forma colaborativa pelos maiores especialistas brasileiros no tema. Nele apresentamos as diferenças entre PMO (Project Management Office) e VMO (Value Management Office), assim como o entendimento do conceito de valor, as estratégias de implantação do VMO, as diversas técnicas para identificação e mapeamento de valor, implementação de um VMO e cases de empresas e profissionais que adotaram essa estratégia para controlar seus projetos. /// A Jornada Colaborativa Era uma vez um professor universitário que sonhava em lançar um livro quando finalizou o mestrado em 2006. O sonho começou a ser concretizado em 2017 com o livro “Jornada DevOps”, mas alguns obstáculos travaram sua evolução após a escrita de três capítulos. Em setembro de 2018, durante sua palestra na PUC Minas, surgiu um click: “Será que outras pessoas apaixonadas por DevOps ajudariam com a escrita colaborativa?” Dezenas de colaboradores aceitaram o convite e o livro foi lançado para 350 pessoas no dia 06 de junho de 2019 no Centro de Convenções SulAmérica, no Rio de Janeiro. A escalada dos times gerou novas amizades, aprendizados, doação de R$ 502 mil para instituições com o lançamento de 30 livros e sonhamos transformar mais vidas com a inteligência coletiva e o apoio de empresas amigas. Antonio Muniz Fundador da Jornada Colaborativa, curador de 30 livros e CEO Advisor 10X. Anderson Gonzaga e Cristiana Valente Líderes do time organizador do livro, curadoria e revisão técnica. Coautores Alan Cerqueira Alexandre Caramelo Pinto Anderson Gonzaga André Barcaui André Sih Antonio Muniz Carla Krieger Carlos Deghi Claudia Petini Cristiana Valente Eduardo Gorges Emerson Kühl Esdras Eliwan Fabíola Ferreira Felipe Vinhas Fernando Zambone Giovana D’Alascio Glaudson Bastos Heitor Carvalho Paulo Caroli João Vieira Junior Rodrigues Leonardo Azevedo Luis Fernando Torres Marcantonio Fabra Marcelo de Carvalho Marco Coghi Mário Sampaio Maurício Castro Mayra de Souza Machado Mirian Leite Mônica Bueno Norberto Almeida Paula Casarini Raphael da Costa Ronan Porto Valladares Tenório Barreto Vinícius Porto Wemerson Medeiros