Marketing Eine Umfassende Einf Hrung Ein Modul Der Managementorientierten Betriebswirtschaftslehre
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Marketing Eine Umfassende Einf Hrung Ein Modul Der Managementorientierten Betriebswirtschaftslehre
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Author : Jean-Paul Thommen
language : de
Publisher: Versus Verlag
Release Date : 2015-09-03
Marketing Eine Umfassende Einf Hrung Ein Modul Der Managementorientierten Betriebswirtschaftslehre written by Jean-Paul Thommen and has been published by Versus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-03 with Business & Economics categories.
Was ist das Geheimnis eines erfolgreichen Marketing-Konzepts? Wie schaffen es Unternehmen, Kunden mit Produkten und Services zu begeistern? Mit welchen Marketing-Instrumenten werden die Kundenbeziehungen gepflegt? Nur wer die Methoden und Instrumente des Marketing-Managements kennt, kann diese Fragen beantworten und fundierte Entscheidungen treffen. Inhalt: Grundlagen, Marktforschung, Produktpolitik, Distributionspolitik, Konditionenpolitik, Kommunikationspolitik, Online-Marketing (von Thomas Elmiger), Marketing-Mix. Das ausführlich vermittelte Grundlagenwissen ist mit vielen Praxisbeispielen illustriert und lässt sich anhand der Repetitionsfragen und Multiple-Choice-Aufgaben leicht überprüfen und vertiefen. Damit eignet sich das Buch auch hervorragend zur Prüfungsvorbereitung.
Marketing
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Author : Jean-Paul Thommen
language : de
Publisher:
Release Date : 2010
Marketing written by Jean-Paul Thommen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Prozessmanagement Im Vertikalen Marketing
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Author : Dieter Ahlert
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-11
Prozessmanagement Im Vertikalen Marketing written by Dieter Ahlert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Business & Economics categories.
Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.
What Is Strategy And Does It Matter
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Author : Richard Whittington
language : en
Publisher:
Release Date : 1996
What Is Strategy And Does It Matter written by Richard Whittington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Strategic planning categories.
In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure.
The Measurement Of Scientific And Technological Activities Oslo Manual Guidelines For Collecting And Interpreting Innovation Data 3rd Edition
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2005-11-10
The Measurement Of Scientific And Technological Activities Oslo Manual Guidelines For Collecting And Interpreting Innovation Data 3rd Edition written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-10 with categories.
This book is the foremost international source of guidelines for the collection and use of data on innovation activities in industry.
Innovation And Technological Change
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Author : Zoltán J. Ács
language : en
Publisher: University of Michigan Press
Release Date : 1991
Innovation And Technological Change written by Zoltán J. Ács and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
An analysis of market response to technological performance
The Process Of Innovation
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Author : James M Utterback
language : en
Publisher: Legare Street Press
Release Date : 2022-10-27
The Process Of Innovation written by James M Utterback and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Needs Assessment
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Author : James W. Altschuld
language : en
Publisher: SAGE
Release Date : 2010
Needs Assessment written by James W. Altschuld and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Social Science categories.
In 1995, Witkin and Altschuld proposed a three phase process model of needs assessment: - Preassessment (learning as much as possible from existing, inexpensive sources) - Assessment (collecting new information about the needs in consideration) - Postassessment (prioritizing needs, understanding their causes, and translating priorities into action plans for organizations). The model has been extensively re-conceptualized and forms the basis for this book. The content includes a user-oriented approach to a comprehensive overview of the three phases and the 14 key steps necessary to implement them. Numerous examples and practical illustrations are given throughout the text as guidance for needs assessors and those who do research on the topic. An extensive glossary of needs-related terms and an outline of a final report are also provided. The book is the first one in the Needs Assessment KIT with connections to the other four.
Higher Education In Europe 2009
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Author : EURYDICE (Organization)
language : en
Publisher:
Release Date : 2009
Higher Education In Europe 2009 written by EURYDICE (Organization) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Education, Higher categories.
This report takes a partial look at the emerging European Higher Education Area (EHEA). It is partial in two ways: the selection of topics for consideration, and the type of information gathered for analysis.
Technical Progress And Unemployment
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Author : Emil Lederer
language : en
Publisher:
Release Date : 1938
Technical Progress And Unemployment written by Emil Lederer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1938 with Industrial management categories.
