Marketing Engineering Reloaded
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Marketing Engineering Reloaded
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Author : Pascal Schoog
language : de
Publisher: BoD – Books on Demand
Release Date : 2023-09-03
Marketing Engineering Reloaded written by Pascal Schoog and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-03 with Computers categories.
Ohne Marketingtechnologie werden Unternehmen den Anschluss verlieren. Wenn es dazu um die nächste Stufe der digitalen Transformation vom Maschinen- raum zur Matrix für modernes Hochleistungsmarketing geht, wird Kollaboration zum entscheidenden Erfolgsfaktor. Das wiederum verlangt nach tiefgreifender Veränderungsfähigkeit und deren gekonnter Steuerung. Die drei Hauptkapitel zeigen deshalb nicht nur brandaktuelles Marktwissen von der Anbieterseite, sondern auch geländegängige Lösungen für deren erfolgreiche Implementierung in einem dynamischen Unternehmensumfeld. Das erste Kapitel räumt radikal mit dem Missverständnis auf, dass digitale Transformation in Marketing und Vertrieb ein Projekt mit Enddatum ist. Das zweite Kapitel zeigt konkret auf, wie man aus Daten echtes Gold spinnt und welches Monetarisierungspotenzial im Schürfen und Analysieren von Daten zu heben ist. Im dritten Kapitel geht es um die neuesten Ingredients für ein modernes Hochleistungsmarketing und deren organisatorische Konsequenzen bei der Implementierung. Hier geht es einmal mehr ganz tief in den Maschinenraum der Marketingautomation und seiner Protagonisten.
Marketing Engineering Reloaded
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Author : Pascal Schoog
language : de
Publisher: BoD – Books on Demand
Release Date : 2023-10-05
Marketing Engineering Reloaded written by Pascal Schoog and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-05 with Computers categories.
Ohne Marketingtechnologie werden Unternehmen den Anschluss verlieren. Wenn es dazu um die nächste Stufe der digitalen Transformation vom Maschinen- raum zur Matrix für modernes Hochleistungsmarketing geht, wird Kollaboration zum entscheidenden Erfolgsfaktor. Das wiederum verlangt nach tiefgreifender Veränderungsfähigkeit und deren gekonnter Steuerung. Die drei Hauptkapitel zeigen deshalb nicht nur brandaktuelles Marktwissen von der Anbieterseite, sondern auch geländegängige Lösungen für deren erfolgreiche Implementierung in einem dynamischen Unternehmensumfeld. Das erste Kapitel räumt radikal mit dem Missverständnis auf, dass digitale Transformation in Marketing und Vertrieb ein Projekt mit Enddatum ist. Das zweite Kapitel zeigt konkret auf, wie man aus Daten echtes Gold spinnt und welches Monetarisierungspotenzial im Schürfen und Analysieren von Daten zu heben ist. Im dritten Kapitel geht es um die neuesten Ingredients für ein modernes Hochleistungsmarketing und deren organisatorische Konsequenzen bei der Implementierung. Hier geht es einmal mehr ganz tief in den Maschinenraum der Marketingautomation und seiner Protagonisten.
Teaming A Product And A Global Market
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Author : Graham Gibbs
language : en
Publisher: AIAA
Release Date : 1997
Teaming A Product And A Global Market written by Graham Gibbs and has been published by AIAA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This book outlines how the Canadian Marconi Company succeeded in a high-technology export market in competition with some of the largest companies and achieved a global leadership position without a domestic market. Central to this story is an aircraft navigation system that uses signals from eight government-owned stations around the world. The aviation community knows it as the Omega System. The Canadian Marconi Company developed its first aircraft Omega Navigation System while the government of the United States of America was setting up the ground stations. Part of this story is the Company's recognition that if it wanted to sell its own product, it had to help promote this new technique in navigation.
The Humanities Reloaded
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Author : Keyan G. Tomaselli
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-21
The Humanities Reloaded written by Keyan G. Tomaselli and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Language Arts & Disciplines categories.
This volume examines the crisis of humanities narratives in the context of neoliberal capitalism and of the emergence and consolidation of the metrics-driven, corporate, managerial university. Do narratives of the crisis of the humanities mobilize specific notions of value and prestige? How are these notions classed, gendered and racialized? How do narratives of the crisis of the humanities relate to current debates and contestations surrounding decolonization? Does the crisis of a traditional configuration of the humanities open up opportunities to use their institutional space for work that is both socially and politically relevant and academically rigorous? The aim is to provide a counter-narrative of the present and future of the humanities. In addition to the study of a multiplicity of media texts and other multimodal expressive forms, formats and platforms and genres, a communicative turn in the humanities entails deepening the study of the value chains in which they are inserted and their conditions of production, circulation and reception. Communicative and digital capitalism, now labelled the Fourth Industrial Revolution, is on its way to bringing its own waves of struggles and confrontations to our campuses and beyond, to which humanities scholars and activists can make a vital contribution—should some of us decide to do so. This book will be of interest to researchers and advanced students of art, literature, media and cultural studies, education, politics, sociology, and social and cultural anthropology. The chapters in this book were originally published in the journal Critical Arts: South-North Cultural and Media Studies.
Strategic Benchmarking Reloaded With Six Sigma
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Author : Gregory H. Watson
language : en
Publisher: John Wiley & Sons
Release Date : 2007-05-04
Strategic Benchmarking Reloaded With Six Sigma written by Gregory H. Watson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-04 with Business & Economics categories.
A new update of the classic text on benchmarking Strategic Benchmarking Reloaded with Six Sigma updates benchmarking, the revolutionary business performance methodology, by adding statistical concepts from Six Sigma. These two methodologies combine to form a powerful platform for improving any company's overall performance. This new revision reviews the first twenty-five years of development in benchmarking and features new appendices, case studies, and topics, making this the most complete and comprehensive coverage of the subject available. Topics include: Stimulating business improvement with benchmarking Linking Six Sigma to strategic planning and benchmarking Understanding the essence of process benchmarking Making statistical comparisons in benchmarking Applying benchmarking results for maximum utility Reviewing lessons learned from old case studies Conducting a strategic benchmarking study Performing an operational benchmarking study Mainstreaming benchmarking into strategic planning Creating a sustainable benchmarking capability Plus: appendices covering the benchmarking code of conduct, operating procedures, and Web resources
The Missing Readme
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Author : Chris Riccomini
language : en
Publisher: No Starch Press
Release Date : 2021-08-10
The Missing Readme written by Chris Riccomini and has been published by No Starch Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-10 with Computers categories.
Key concepts and best practices for new software engineers — stuff critical to your workplace success that you weren’t taught in school. For new software engineers, knowing how to program is only half the battle. You’ll quickly find that many of the skills and processes key to your success are not taught in any school or bootcamp. The Missing README fills in that gap—a distillation of workplace lessons, best practices, and engineering fundamentals that the authors have taught rookie developers at top companies for more than a decade. Early chapters explain what to expect when you begin your career at a company. The book’s middle section expands your technical education, teaching you how to work with existing codebases, address and prevent technical debt, write production-grade software, manage dependencies, test effectively, do code reviews, safely deploy software, design evolvable architectures, and handle incidents when you’re on-call. Additional chapters cover planning and interpersonal skills such as Agile planning, working effectively with your manager, and growing to senior levels and beyond. You’ll learn: How to use the legacy code change algorithm, and leave code cleaner than you found it How to write operable code with logging, metrics, configuration, and defensive programming How to write deterministic tests, submit code reviews, and give feedback on other people’s code The technical design process, including experiments, problem definition, documentation, and collaboration What to do when you are on-call, and how to navigate production incidents Architectural techniques that make code change easier Agile development practices like sprint planning, stand-ups, and retrospectives This is the book your tech lead wishes every new engineer would read before they start. By the end, you’ll know what it takes to transition into the workplace–from CS classes or bootcamps to professional software engineering.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marketing To Moviegoers written by Robert Marich and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Product Focused Software Process Improvement
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Author : Frank Bomarius
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-06-18
Product Focused Software Process Improvement written by Frank Bomarius and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-18 with Computers categories.
On behalf of the PROFES Organizing Committee we are proud to present the proce- th ings of the 10 International Conference on Product Focused Software Process - provement (PROFES 2009), held in Oulu, Finland. Since the first conference in 1999, the conference has established its place in the software engineering community as a respected conference that brings together participants from academia and industry. The roots of PROFES are in professional software process improvement motivated by product and service quality needs. The conference addresses both the solutions found in practice as well as relevant research results from academia. To ensure that PROFES retains its high quality and focus on the most relevant research issues, the conference has actively maintained close collaboration with industry and sub- quently widened its scope to the research areas of collaborative and agile software development. A special focus for 2009 was placed on software business to bridge research and practice in the economics of software engineering. This enabled us to cover software development in a more comprehensive manner and tackle one of the most important current challenges identified by the software industry and software research community – namely, the shift of focus from “products” to “services. ” The current global economic downturn emphasizes the need for new methods and so- tions for fast and business-oriented development of products and services in a gl- ally distributed environment.
Marketing To Moviegoers
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Author : Marich, Robert
language : en
Publisher: SIU Press
Release Date : 2013
Marketing To Moviegoers written by Marich, Robert and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Motion pictures categories.
Tpm Reloaded
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Author : Joel Levitt
language : en
Publisher:
Release Date : 2010
Tpm Reloaded written by Joel Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
TPM Reloaded: Total Productive Maintenance This is a challenging, innovative, and timely new look at implementing Total Productive Maintenance (TPM) by one of the field's leading trainers and authors. The book takes into account the economic upheavals of recent years and demonstrates that TPM is less about moving maintenance tasks to operations than moving accountability for aggregate output of the plant to operators. The author goes on to show that effective TPM - TPM reloaded -- requires a radical difference in management's view of the worker and even tougher, a radical change in the way workers view their own role.