Marketing Estrategico Para La Tercera Edad Principios Estrategicos Para Atender A Un Segmento Creciente
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Marketing Estrategico Para La Tercera Edad Principios Estrategicos Para Atender A Un Segmento Creciente
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Author : Ildefonso Grande Esteban
language : es
Publisher: ESIC Editorial
Release Date : 1993
Marketing Estrategico Para La Tercera Edad Principios Estrategicos Para Atender A Un Segmento Creciente written by Ildefonso Grande Esteban and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
El autor analiza la tercera edad desde los puntos de vista de su comportamiento, actitudes y percepciones ante el consumo. Propone la estrategias del producto, precio, comunicación y distribución más convenientes para atender sus necesidades desde la óptica de la empresa que desea proporcionar satisfacción y utilidad a los sectores a los que se dirige y, alcanzar simultaneamente, sus objetivos comerciales.
El Consumo De La Tercera Edad
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Author : Ildefonso Grande Esteban
language : es
Publisher: ESIC Editorial
Release Date : 2002
El Consumo De La Tercera Edad written by Ildefonso Grande Esteban and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Aplicaciones De Investigaci N Comercial
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Author : Elena Abascal Fernández
language : es
Publisher: ESIC Editorial
Release Date : 1994
Aplicaciones De Investigaci N Comercial written by Elena Abascal Fernández and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
El libro se estructura en cuatro capítulos que tratan aplicaciones de investigación comercial para la segmentación de mercados, la imagen y el posicionamiento y decisiones de mix marketing; producto y precios, comunicación y distribución.
H Bitos De Compra En La Comunidad Aut Noma De Cantabria
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Author : Ignacio A. Rodríguez del Bosque
language : es
Publisher: Ed. Universidad de Cantabria
Release Date : 2000
H Bitos De Compra En La Comunidad Aut Noma De Cantabria written by Ignacio A. Rodríguez del Bosque and has been published by Ed. Universidad de Cantabria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Un gesto tan banal como la adquisición de un producto cualquiera es fruto de un entramado de decisiones. Qué se compra, dónde, cómo, cuándo, por qué... La radiografía del comprador es una información relevante para todos aquellos que, guiados por intereses privados o públicos, estén interesados en el consumo. Este estudio palia la ausencia de información específica sobre la compra y el consumo en la Comunidad Autónoma de Cantabria.
Bolet N De Estudios Economicos
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Author :
language : es
Publisher:
Release Date : 1994
Bolet N De Estudios Economicos written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Economics categories.
Estrategia De Negocio Para El Segmento De La Tercera Edad
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Author : Mario Sebastián Canales Alcayaga
language : es
Publisher:
Release Date : 2009
Estrategia De Negocio Para El Segmento De La Tercera Edad written by Mario Sebastián Canales Alcayaga and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Bolet N De Estudios Econ Micos
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Author :
language : es
Publisher:
Release Date : 2000
Bolet N De Estudios Econ Micos written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Economics categories.
Marketing Metaphoria
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Author : Gerald Zaltman
language : en
Publisher: Harvard Business Press
Release Date : 2008
Marketing Metaphoria written by Gerald Zaltman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
The Balanced Scorecard
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Author : Robert S. Kaplan
language : en
Publisher: Harvard Business Review Press
Release Date : 1996-08-02
The Balanced Scorecard written by Robert S. Kaplan and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-02 with Business & Economics categories.
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.