Marketing Ethik
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Marketing Ethics Society
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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2015-09-15
Marketing Ethics Society written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Marketing Ethics
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Author : George G. Brenkert
language : en
Publisher: Wiley-Blackwell
Release Date : 2008-03-03
Marketing Ethics written by George G. Brenkert and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-03 with Business & Economics categories.
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
Handbook On Ethics And Marketing
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Author : Alexander Nill
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-06-29
Handbook On Ethics And Marketing written by Alexander Nill and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-29 with Business & Economics categories.
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Marketing Ethics
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Author : Bodo B. Schlegelmilch
language : en
Publisher:
Release Date : 1998
Marketing Ethics written by Bodo B. Schlegelmilch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business ethics categories.
The Sage Handbook Of Marketing Ethics
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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2020-10-05
The Sage Handbook Of Marketing Ethics written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-05 with Business & Economics categories.
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Ethics In Marketing
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Author : Patrick E. Murphy
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-13
Ethics In Marketing written by Patrick E. Murphy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-13 with Business & Economics categories.
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Ethical Marketing
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Author : Patrick E. Murphy
language : en
Publisher: Pearson
Release Date : 2005
Ethical Marketing written by Patrick E. Murphy and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business ethics categories.
This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.
Ethics In Marketing
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Author : N. Craig Smith
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1996
Ethics In Marketing written by N. Craig Smith and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Marketing Ethics
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Author : Bodo Schlegelmilch
language : en
Publisher: Arden Shakespeare
Release Date : 1997
Marketing Ethics written by Bodo Schlegelmilch and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Marketing Ethik
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Author : Willy Schneider
language : de
Publisher: BoD – Books on Demand
Release Date : 2020-06-10
Marketing Ethik written by Willy Schneider and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-10 with Business & Economics categories.
Unternehmen, die gegen die Grundsätze der Marketing-Ethik verstoßen, laufen Gefahr, ihre Legitimation durch die Gesellschaft zu verlieren. Vor diesem Hintergrund will die vorliegende Publikation folgende Fragen beantworten: - Was versteht man unter Marketing-Ethik, und welche Bedeutung kommt dieser zu? - Wie hat sich die Debatte um marketing-ethische Fragestellungen historisch entwickelt und verändert? - An welchen Praxisbeispielen lässt sich unethisches Verhalten von Marketingtreibenden illustrieren? - Wo liegen Ursachen für unethisches Verhalten? - Welche Strategien und Instrumente stehen Unternehmen zur Verfügung, ethische Prinzipien im Marketing zu verankern? - Wo liegen die zukünftigen Herausforderungen an ein ethisches Marketing? Zielgruppen des vorliegenden Buches sind: - Manager*innen, die sich einen schnellen und zugleich anwendungsorientierten Überblick über Fragestellungen der Marketing-Ethik verschaffen wollen - Studierende, die sich mit ethischen Fragestellungen des Marketing beschäftigen - Lehrende, die ihren Studierenden diesen Themenkomplex vermitteln möchten