Marketing F R Dienstleister

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Marketing

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Author : Richard Kühn
language : de
Publisher:
Release Date : 1994

Marketing written by Richard Kühn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.

Service Quality

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Author : Benjamin Schneider
language : en
Publisher: SAGE
Release Date : 2004

Service Quality written by Benjamin Schneider and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial contributions to understanding what service is, how service and service delivery quality are experienced by customers, and the role of employees and their organizations in service delivery. Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates

Die Reputation Interner Dienstleister In Konzernen

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Author : Carolin Hümmer
language : de
Publisher: Springer-Verlag
Release Date : 2015-06-13

Die Reputation Interner Dienstleister In Konzernen written by Carolin Hümmer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-13 with Business & Economics categories.

Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner Dienstleister vorgenommen. Die Erkenntnisse liefern einen wertvollen Beitrag für die Praxis zur zukünftigen Gestaltung des Reputationsmanagements und des internen Marketings der Dienstleister innerhalb eines Konzerns sowie im erweiterten Sinne von intra- und interorganisationalen Netzwerken und bieten Ansat punkte für weitere Forschungsvorhaben.

Handbook Of Trust Research

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Author : Reinhard Bachmann
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006-01-01

Handbook Of Trust Research written by Reinhard Bachmann and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Reference categories.

In recent times, research on trust has become a major field in the domain of management and in the social sciences as a whole. The Handbook of Trust Research presents a timely and comprehensive account of the most important work undertaken in this lively and emerging field over the past ten to fifteen years. Presenting a broad range of approaches to issues on trust, the Handbook features 22 articles from a variety of disciplines on the study of trust in both organizational and societal contexts. With contributions from some of the most eminent names in the field of trust research, this international collaboration is an imaginative and informative reference tool to aid research in this engaging area for years to come. The Handbook contributes to an area of key importance to almost every aspect of business and society and, in particular, it will appeal to students and scholars of organization theory, strategy and organizational psychology.

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Author :
language : en
Publisher: BoD – Books on Demand
Release Date :

written by and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Introduction To Service Engineering

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Author : Waldemar Karwowski
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-12

Introduction To Service Engineering written by Waldemar Karwowski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-12 with Technology & Engineering categories.

What you need to know to engineer the global service economy. As customers and service providers create new value through globally interconnected service enterprises, service engineers are finding new opportunities to innovate, design, and manage the service operations and processes of the new service-based economy. Introduction to Service Engineering provides the tools and information a service engineer needs to fulfill this critical new role. The book introduces engineers as well as students to the fundamentals of the theory and practice of service engineering, covering the characteristics of service enterprises, service design and operations, customer service and service quality, web-based services, and innovations in service systems. Readers explore such key aspects of service engineering as: The role of service science in developing a smarter planet Service enterprises, including: enterprise value creation, architecture of service organizations, service enterprise modeling, and the application of methods of systems engineering to services Service design, including collaborative e-service systems and the new service development process Service operations and management, including service call centers Service quality, from design operations to customer relations Web-based services and technology in the global e-organization Innovation in service systems from service engineering to integrative solutions, service-oriented architecture solutions, and technology transfer streams With chapters written by fifty-seven specialists and edited by bestselling authors Gavriel Salvendy and Waldemar Karwowski, Introduction to Service Engineering uses numerous examples, problems, and real-world case studies to help readers master the knowledge and the skills required to succeed in service engineering.

Dienstleistungsmarketing

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Author : Heribert Meffert
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-18

Dienstleistungsmarketing written by Heribert Meffert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with Business & Economics categories.

Heribert Meffert und Manfred Bruhn beschreiben die Herausforderungen und Probleme, die sich bei der Vermarktung von Dienstleistungen stellen. Zahlreiche Fallbeispiele geben die Möglichkeit, sich aktiv mit den Problemen des Dienstleistungsmarketing auseinanderzusetzen. Die Überarbeitungen und Erweiterungen in der 2. Auflage beziehen sich hauptsächlich auf eine stärker beispielhafte Darstellung der Informationsgrundlagen, neue Verfahren der Qualitätsmessung und neue Qualitätsmodelle im Qualitätsmanagement sowie die Kommunikations- und Personalpolitik.

Economic Titles Abstracts

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Author :
language : en
Publisher:
Release Date : 1990

Economic Titles Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Economics categories.

Marktorientierte F Hrung Im Wirtschaftlichen Und Gesellschaftlichen Wandel

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Author : Manfred Bruhn
language : de
Publisher: Springer-Verlag
Release Date : 2007-05-15

Marktorientierte F Hrung Im Wirtschaftlichen Und Gesellschaftlichen Wandel written by Manfred Bruhn and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-15 with Business & Economics categories.

Ausgewiesene Persönlichkeiten diskutieren die Leistungsfähigkeit der marktorientierten Unternehmensführung in einem sich wandelnden nationalen und internationalen Kontext. Wissenschaftliche und praxisbezogene Beiträge zu den Herausforderungen des Marketings in unterschiedlichen Stadien zeigen die Leistungsfähigkeit des kommerziellen Marketings im wirtschaftlichen Wandel auf (‚Deepening’ des Marketings). Differenziert nach verschiedenen nicht-kommerziellen Institutionen, die als Promotor oder relevante Akteure des gesellschaftlichen Wandels begriffen werden können, wird zuätzlich der Beitrag der marktorientierten Führung für diese Institutionen durchleuchtet (‚Broadening’ des Marketings).

Marketing Und Wettbewerb Im Deutschen Hochschulsystem

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Author : Thomas Heiland
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02

Marketing Und Wettbewerb Im Deutschen Hochschulsystem written by Thomas Heiland and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.

Durch die Übertragung des allgemeinen Marketing-Management-Prozesses auf die deutschen Hochschulen zeigt Thomas Heiland, dass Management-Instrumente aus der Wirtschaft erfolgreich in Dienstleistungsinstitutionen implementiert werden können.