Marketing For Smart People
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Marketing For Smart People
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Author : Kevin Stirtz
language : en
Publisher: Lulu.com
Release Date : 2005-11-28
Marketing For Smart People written by Kevin Stirtz and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-28 with Business & Economics categories.
This book has one purpose: to help you get more customers. I've taken 20 years of my experience in growing businesses and I've put it into one fast-reading book for you. Read this book. Use the ideas you learn from it. You'll get more customers, you'll put more money in your pocket and you'll have more fun. Kevin Stirtz Praise for this Book: Kevin Stirtz knows marketing and he knows business. This book is living proof. It's full of useful advice you can use, no matter what kind of business you have. This book is worth it's weight in gold -Jeffrey J. Fox, Best-selling author of How to Become a Marketing Superstar ---------- A short quick read. Stuffed with common sense in an age when common sense is not so common. -Hal Becker, Best-selling author of Can I Have 5 Minutes of Your Time? ---------- From the Publisher: This book is a rare find. Short, fast reading, yet full of informational gems you can use right now.
Internet Marketing For Smart People
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Author : Harry Lee
language : en
Publisher: CreateSpace
Release Date : 2014-12-28
Internet Marketing For Smart People written by Harry Lee and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-28 with Computers categories.
utsourcing should be looked at as Omore of an investment versus an overhead cost. This is because the services you use will be something that your business can keep forever. This book gives a clear conception of internet marketers and marketing.
Smart Things To Know About Marketing
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Author : John L. Mariotti
language : en
Publisher: Capstone
Release Date : 2000-11-15
Smart Things To Know About Marketing written by John L. Mariotti and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-15 with Business & Economics categories.
The five smartest things to know about marketing at the speed of light in the new economy.
Copy Copy Copy
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Author : Mark Earls
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-19
Copy Copy Copy written by Mark Earls and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-19 with Business & Economics categories.
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
Smart Marketing
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Author : John L. Mariotti
language : en
Publisher: Capstone
Release Date : 2007-02-12
Smart Marketing written by John L. Mariotti and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-12 with Business & Economics categories.
Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them. If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing: * You must have a plan * Get close to your customers * Do your homework * Remember relationships * Use the speed and reach of technology
Word Of Mouth Marketing
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Author : Andy Sernovitz
language : en
Publisher: Greenleaf Book Group
Release Date : 2012
Word Of Mouth Marketing written by Andy Sernovitz and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Interactive marketing categories.
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Marketing Fastrack
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Author : Aurora Winter
language : en
Publisher:
Release Date : 2014-10-02
Marketing Fastrack written by Aurora Winter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-02 with Business & Economics categories.
Ignite Your Marketing!Ignite the enthusiasm, engagement, and loyalty of your customers, followers, and team by learning how to language and leverage your unique gifts, talents, and vision."Aurora Winter is a marketing expert who has launched three 7-figure businesses. She has a simple 3-step recipe you can use right away." Jenny Toste, anchor CBS-TVAurora Winter is a serial entrepreneur, who has launched several successful businesses from scratch. With the right marketing, the right message, and the right media, you have all the ingredients you need to achieve stellar success.This little gem of a book is not some ivory-tower theory, but is written by a go-getter with a proven track record of success.Aurora Winter an author, speaker, and mentor. A former TV producer, she is frequently featured in the media, including ABC-TV, CBS-TV, Success magazine, Oprah radio and more. She is scheduled to graduate with her MBA in July 2015 from CIMBA and the University of Iowa.
Cruft
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Author : David Phelps
language : en
Publisher: Bookbaby
Release Date : 2021-12-22
Cruft written by David Phelps and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with categories.
Book Description Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including: *Graphic design best practices *Videography tips *Content writing dos and don'ts *Inbound marketing *Strategy development *All manner of web app and website delivery keys *... and a lot more This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
Why Do Smart People Make Such Stupid Mistakes
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Author : Chris Merrington
language : en
Publisher: Ecademy Press
Release Date : 2011
Why Do Smart People Make Such Stupid Mistakes written by Chris Merrington and has been published by Ecademy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Are you paid what you deserve by your clients? Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. You will discover: How to confidently hold your price, How to say 'no' to clients while improving your relationship, How to negotiate higher fees and prices, How to handle unrealistic timescales and budgets, How to respond to 'you've got the business if you drop your price' and How to prepare for meetings with Procurement. Why Do Smart People Make Such Stupid Mistakes? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people.
Teaching Smart People How To Learn
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Author : Chris Argyris
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-05-19
Teaching Smart People How To Learn written by Chris Argyris and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-19 with Business & Economics categories.
Why are your smartest and most successful employees often the worst learners? Likely, they haven't had the opportunities for introspection that failure affords. So when they do fail, instead of critically examining their own behavior, they cast blame outward—on anyone or anything they can. In Teaching Smart People How to Learn, Chris Argyris sheds light on the forces that prevent highly skilled employees for learning from mistakes and offers suggestions for helping talented employees develop more productive responses. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice-many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world-and will change how you think about the business world today.