Marketing History
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History Of Marketing Science The Second Edition
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2023-06-16
History Of Marketing Science The Second Edition written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-16 with Business & Economics categories.
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
The Routledge Companion To Marketing History
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2016-01-29
The Routledge Companion To Marketing History written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
The History Of Marketing Science
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2014-06-27
The History Of Marketing Science written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Marketing Strategy
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Author : Steven P. Schnaars
language : en
Publisher: Simon and Schuster
Release Date : 1998
Marketing Strategy written by Steven P. Schnaars and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
The History Of Marketing Thought
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Author : Robert Bartels
language : en
Publisher: Publishing Horizons, Incorporated
Release Date : 1988
The History Of Marketing Thought written by Robert Bartels and has been published by Publishing Horizons, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
New And Improved
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Author : Richard S. Tedlow
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
New And Improved written by Richard S. Tedlow and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.
The History Of Marketing Thought
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Author : Mark Tadajewski
language : en
Publisher:
Release Date : 2008
The History Of Marketing Thought written by Mark Tadajewski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
The Rise And Fall Of Mass Marketing Rle Marketing
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Author : Richard S. Tedlow
language : en
Publisher: Routledge
Release Date : 2014-09-15
The Rise And Fall Of Mass Marketing Rle Marketing written by Richard S. Tedlow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Foundations Of Marketing Thought
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2017-12-12
Foundations Of Marketing Thought written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Business & Economics categories.
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
The Foundations Of Marketing Practice
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Author : Ronald A. Fullerton
language : en
Publisher: Routledge
Release Date : 2015-12-22
The Foundations Of Marketing Practice written by Ronald A. Fullerton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
