Marketing Human Stico
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H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2020-12-12
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Business & Economics categories.
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.
Marketing H2h
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Author : Philip Kotler
language : fr
Publisher: Pearson
Release Date : 2023-09-01
Marketing H2h written by Philip Kotler and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with Business & Economics categories.
Bâtissons ensemble le marketing de demain L'automatisation du marketing et l’utilisation de l’intelligence artificielle (IA) font leur entrée dans la vie quotidienne. La science du marketing doit se renouveler pour faire face à la situation actuelle. «L’état d’esprit» du marketing est responsable de ses résultats. Pour rester pertinent et puissant, le marketing doit faire peau neuve. L’ouvrage propose une approche plus en phase avec les attentes étudiants contemporains: • respect accru des valeurs humaines; • sens critique et recul; • passage du tout-produit à une offre de services à réelle valeur ajoutée; • expérience consommateur au coeur de toute stratégie. Les auteurs analysent la transition menant d’un marketing attentiste à un nouveau modèle H2H intégrant la pensée design, la logique de domination par le service et les dernières innovations en matière de numérisation. Le livre fait du marketing un moyen de résoudre des problèmes humains cruciaux: les êtres humains devraient avoir la primauté sur les produits que nous concevons ou sur les profits que nous réalisons. L’absence d’orientation-client et la focalisation produit rendent les 4P inadaptés au paysage commercial actuel, de même que le traditionnel marketing mix. C’est en redessinant les contours du marketing tels qu’on le connaît aujourd’hui et en faisant leurs les concepts de Design Thinking et de Service Model que les auteurs entendent bâtir un marketing H2H parti pour durer. Le marketing est au service des c Les auteurs lients, et non l’inverse!
Marketing And Human Resource Management T Y B Com
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Author : Matthew
language : en
Publisher: Pearson Education India
Release Date : 2012
Marketing And Human Resource Management T Y B Com written by Matthew and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2023
H2h Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Thirsty Mermaids
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Author : Kat Leyh
language : en
Publisher: Gallery 13
Release Date : 2021-02-09
Thirsty Mermaids written by Kat Leyh and has been published by Gallery 13 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Comics & Graphic Novels categories.
The raucous and literal fishes-out-of-water graphic novel from prolific comic artist and writer Kat Leyh, creator of the acclaimed Snapdragon and coauthor of the Eisner and GLAAD Award–winning series Lumberjanes. Fresh out of shipwreck wine, three tipsy mermaids decide to magically masquerade as humans and sneak onto land to indulge in much more drinking and a whole lot of fun in the heart of a local seaside tourist trap. But the good times abruptly end the next morning as, through the haze of killer hangovers, the trio realizes they never actually learned how to break the spell, and are now stuck on land for the foreseeable future. Which means everything from: enlisting the aid of their I-know-we-just-met-can-we-crash-with-you bartender friend, struggling to make sense of the world around them, and even trying to get a job with no skill set…all while attempting to somehow return to the sea and making the most of their current situation with tenacity and camaraderie (especially if someone else is buying).
A Stick Until
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Author : Constance Anderson
language : en
Publisher:
Release Date : 2017
A Stick Until written by Constance Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Juvenile Fiction categories.
A stick is just a stick, that is until animals and humans discover they make effective tools and amusing toys.
The Trade Mark Reporter
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Author :
language : en
Publisher:
Release Date : 2001
The Trade Mark Reporter written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Trademarks categories.
The Shaman S Mirror
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Author : Hope MacLean
language : en
Publisher: University of Texas Press
Release Date : 2012-08-24
The Shaman S Mirror written by Hope MacLean and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-24 with Social Science categories.
Huichol Indian yarn paintings are one of the world's great indigenous arts, sold around the world and advertised as authentic records of dreams and visions of the shamans. Using glowing colored yarns, the Huichol Indians of Mexico paint the mystical symbols of their culture—the hallucinogenic peyote cactus, the blue deer-spirit who appears to the shamans as they croon their songs around the fire in all-night ceremonies deep in the Sierra Madre mountains, and the pilgrimages to sacred sites, high in the central Mexican desert of Wirikuta. Hope MacLean provides the first comprehensive study of Huichol yarn paintings, from their origins as sacred offerings to their transformation into commercial art. Drawing on twenty years of ethnographic fieldwork, she interviews Huichol artists who have innovated important themes and styles. She compares the artists' views with those of art dealers and government officials to show how yarn painters respond to market influences while still keeping their religious beliefs. Most innovative is her exploration of what it means to say a tourist art is based on dreams and visions of the shamans. She explains what visionary experience means in Huichol culture and discusses the influence of the hallucinogenic peyote cactus on the Huichol's remarkable use of color. She uncovers a deep structure of visionary experience, rooted in Huichol concepts of soul-energy, and shows how this remarkable conception may be linked to visionary experiences as described by other Uto-Aztecan and Meso-American cultures.
Multilingual
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Author :
language : en
Publisher:
Release Date : 2007
Multilingual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computational linguistics categories.
Inhaled Medicines
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Author : Stavros Kassinos
language : en
Publisher: Academic Press
Release Date : 2021-02-05
Inhaled Medicines written by Stavros Kassinos and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-05 with Business & Economics categories.
Inhaled medicines are widely used to treat pulmonary and systemic diseases. The efficacy and safety of these medicines can be influenced by the deposited fraction, the regional deposition pattern within the lungs and by post-depositional events such as drug dissolution, absorption and clearance from the lungs. Optimizing performance of treatments thus requires that we understand and are able to quantify these product and drug attributes. Inhaled Medicines: Optimizing Development through Integration of In Silico, In Vitro and In Vivo Approaches explores the current state of the art with respect to inhalation drug delivery, technologies available to assess product performance, and novel in silico methods now available to link in vitro product performance to clinical performance. Recent developments in the latter field, especially the prospect of integration of three-dimensional Computational Fluid Particle Methods (3D-CFPD) with physiologically based pharmacokinetic (PBPK models), unlocks the potential for in silico population studies that can help inform and optimize treatment and product development strategies. In this highly multidisciplinary field, where progress occurs at the intersection of several disciplines of engineering and science, this work aims to integrate current knowledge and understanding and to articulate a clear vision for future developments. ? Considers the healthcare needs driving the field, and where inhaled drugs could have the maximum impact ? Gives a concise account of the state of the art in key areas and technologies such as device and formulation technologies, clinically relevant in vitro performance assessment, medical imaging, as well as in silico modelling and simulation ? Articulates how the combination of in vitro product performance data, medical imaging and simulations technologies in the framework of large scale in silico pre-clinical trials could revolutionize the field ? Provides systematic and thorough referencing to sources offering a more-in-depth analysis of technical issues
