Marketing Im Handel
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Marketing Im Handel
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Author :
language : en
Publisher:
Release Date : 1962
Marketing Im Handel written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
Marketing Im Handel
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Author : Lothar Müller-Hagedorn
language : de
Publisher: Kohlhammer Verlag
Release Date : 2012-09-27
Marketing Im Handel written by Lothar Müller-Hagedorn and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Business & Economics categories.
Marketing gibt Hinweise, wie eine Handelsunternehmung gegenüber den Nachfragern auftreten sollte, was ein Verständnis von Marketing voraussetzt. Auf dieser Grundlage müssen die verschiedenen absatzpolitischen Instrumente (Marketing-Instrumente) analysiert bzw. optimiert werden. Auch die neue Auflage richtet sich sowohl an Dozenten und Studierende als auch an Fach- und Führungskräfte aus der Praxis.
Marketing Im Handel
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Author :
language : de
Publisher:
Release Date : 1962
Marketing Im Handel written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Marketing categories.
Location Based Marketing Im Deutschen Handel
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Author : Sabrina Kirk
language : de
Publisher: GRIN Verlag
Release Date : 2017-03-13
Location Based Marketing Im Deutschen Handel written by Sabrina Kirk and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-13 with Business & Economics categories.
Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Private Fachhochschule Göttingen, Veranstaltung: E-Business, Sprache: Deutsch, Abstract: "§ 1 des Grundgesetzes im Handel lautet: Alle Macht geht vom Konsumenten aus." Mit diesen Worten kommentierte Stephan Fetsch, Head of Retail bei KPMG, die Ergebnisse der KPMG-Studie „2016 Global Consumer Executive Top of Mind Survey“. Die Studie untersuchte die Relevanz der digitalen Umwandlungsprozesse für die Handels- und Konsumgüterbranche.2 Die Ergebnisse bestätigen einen Trend hinsichtlich des Konsumentenverhaltens, der sich schon länger abzeichnet und im Zuge anhaltender, digitaler Transformationsprozesse immer höhere Relevanz bekommt: Der Konsument von heute wartet nicht mehr, er erwartet, und zwar spezifische, personalisierte Produkte und Einkaufserlebnisse, unverzüglich, im Moment des Entstehen eines Bedürfnisses, unabhängig von Zeit und Ort. Diese Einstellung erklärt auch den anhaltenden Zuwachs der Onlineeinkäufe. In der Zeit von 2012 bis 2016 stieg die Anzahl derer, die den Onlinehandel gegenüber dem Einzelhandel präferieren von 35,1% auf 40,2%. Der Konsument sieht im Onlinehandel die Chance, unabhängig von Ort und Zeit, seinem Wunsch nach Bedürfnisbefriedigung nachzukommen. Außerdem erlauben diverse Trackingtechnologien die Verfolgung des Kunden im Netz und somit das Erstellen von Kundenprofilen, was eine personalisierte Werbeansprache des Kunden möglich macht. Der Eindruck des Kunden, seine Bedürfnisse schneller und effizienter im Internet, speziell im Onlinehandel, befriedigen zu können, wird dadurch noch verstärkt. Die gute Nachricht für den Einzelhandel: noch über die Hälfte der Befragten zieht den klassischen (stationären) Einzelhandel vor. Es ist nur seitens des stationären Einzelhandels essentiell auf die digitalen Transformationsprozesse und das daraus folgende Kundenverhalten zu reagieren. Es muss ein Weg gefunden werden, der den Kunden spüren lässt, dass auch der stationäre Einzelhandel kontextrelevant und maßgeschneidert auf ihn reagieren kann. Ein Ansatz hierfür ist das Konzept des Location-based Marketing. Gemeint ist der Versand standortbezogener Informationen auf internetfähige mobile Endgeräte. Location-based Services werden jene Dienste genannt, die die standortbezogenen Informationen zur Verfügung stellen.
Top Biodiversity Cyprus 2010 Conference Proceedings
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Author : Dolores Sanchez Bengoa
language : en
Publisher: Lulu.com
Release Date : 2010-07-14
Top Biodiversity Cyprus 2010 Conference Proceedings written by Dolores Sanchez Bengoa and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Education categories.
This volume represents the compiled conference proceedings for the TOP Biodiversity Conference that took place in June 2010 at Intercollege-Larnaca in Cyprus
Applicability Of Mobile Marketing In The Marketing Mix Of Trade Fair Organizers
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Author : Immo Prenzel
language : en
Publisher: diplom.de
Release Date : 2010-04-21
Applicability Of Mobile Marketing In The Marketing Mix Of Trade Fair Organizers written by Immo Prenzel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-21 with Business & Economics categories.
Inhaltsangabe:Introduction: Trade fair organizers face a number of ongoing changes and an intensified intra- and inter-industry competition that reshape the structure of their markets and value chains. Until the 80s, trade fair organizers had a huge market and little competition. They were solely administering their spaces. On this seller s market trade fair organizers could pick the companies they would allow to exhibit at their fairs. Since then, more and more trade fair organizations have entered the market and invested heavily in new venues and hall capacities. The traditional venue owners increased their hall capacities tremendously and new regional venues emerged in the Near East and Asian markets. The driver of the inter-industrial competition is the increasing number of communication, information, and sales opportunities (such as road shows, in-house exhibitions or virtual information channels like the internet) that constitute alternatives compared to the cost intensive trade fair participation. These developments have made the market a buyer s market. Consequently, the customer group s requirements towards trade fair efficiency are getting increasingly higher. Trade fair organizers need to face these developments and rethink and reshape their marketing strategies and respective marketing mix to match them to the new environment in order to stay competitive. They need to implement instruments with which they can improve the communication and service offer and thus satisfy the customer s requirements. Mobile marketing is such an instrument. It is the new trend in the modern direct marketing that offers numerous possibilities for personalized customer communication and the provision of an increased service portfolio via mobile devices. Mobile marketing is the answer to the increasingly mobile society as it allows a location and time independent reach of the customer. The question if and to which extend mobile marketing can be applied in the marketing mix of trade fair organizers is the research objective of this thesis. The approach to reach this goal is illustrated in figure 3 in the appendix and will be set as follows: chapter two will focus on the theoretical basics of mobile marketing in order to illustrate its potentials, capabilities and limitations. In chapter three the basics about trade fairs, its functions and participants are introduced. The analysis of the goals and needs of the exhibitors and visitors is the focus of [...]
Ambush Marketing In Sports
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Author : Gerd Nufer
language : en
Publisher: Routledge
Release Date : 2013
Ambush Marketing In Sports written by Gerd Nufer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Dynamics In Logistics
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Author : Michael Freitag
language : en
Publisher: Springer Nature
Release Date : 2022-05-04
Dynamics In Logistics written by Michael Freitag and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Technology & Engineering categories.
Since 2007, the biennial International Conferences on Dynamics in Logistics (LDIC) offers researchersand practitioners from logistics, operations research, production, industrial and electrical engineering aswell as from computer science an opportunity to meet and to discuss the latest developments in thisparticular research domain. From February 23th to 25th 2022 for the eighth time, LDIC 2022 was held inBremen, Germany. Similar to its seven predecessors, the Bremen Research Cluster for Dynamics inLogistics (LogDynamics) organized this conference. The spectrum of topics reaches from the dynamicmodeling, planning and control of processes over supply chain management and maritime logistics toinnovative technologies and robotic applications for cyber-physical production and logistics systems.LDIC 2022 provided a forum for the discussion of advances in that matter. The conference programconsisted of keynote speeches and research papers selected by a severe double-blind reviewing process.Within these proceedings all the papers are published. By this, the proceedings give an interdisciplinaryoutline on the state of the art of dynamics in logistics as well as identify challenges and solutions forlogistics today and tomorrow.
Food And Agribusiness Marketing In Europe
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Author : Erdener Kaynak
language : en
Publisher: CRC Press
Release Date : 2017-11-22
Food And Agribusiness Marketing In Europe written by Erdener Kaynak and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with Technology & Engineering categories.
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
