Marketing Immobilier
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An Introduction To Property Marketing
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Author : Abdul Hamid Mar Iman
language : en
Publisher: Penerbit UTM
Release Date : 2002
An Introduction To Property Marketing written by Abdul Hamid Mar Iman and has been published by Penerbit UTM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Property categories.
Real Estate Marketing
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Author : M. Joseph Sirgy
language : en
Publisher: Routledge
Release Date : 2014-05-09
Real Estate Marketing written by M. Joseph Sirgy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Business & Economics categories.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
The Ultimate Guide To Marketing For Real Estate Investors
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Author : Jim Pellerin
language : en
Publisher: Jim Pellerin
Release Date : 2024-02-24
The Ultimate Guide To Marketing For Real Estate Investors written by Jim Pellerin and has been published by Jim Pellerin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-24 with Business & Economics categories.
As a Real Estate Investor, you will need to perform some sort of marketing. Ideally, you should hire someone to do your marketing for you. If you decide you want to do it yourself this book will help get you started. If you decide to hire someone else to do your marketing for you, this book will help you understand what it is they should be doing. This book provides an overview of how to get started with Real Estate Investing marketing. As always, this book is NOT a practical approach to real estate marketing and the reader is NOT expected to be able to start marketing in real estate after completing this book. The topics covered in this book are: Chapter 1: Introduction to Real Estate Investing Chapter 2: Building Your Brand Chapter 3: Targeting the Right Markets Chapter 4: Digital Marketing Strategies Chapter 5: Offline Marketing Strategies Chapter 6: Leveraging Technology in Real Estate Marketing Chapter 7: Crafting Compelling Property Listings Chapter 8: Effective Communication Strategies Chapter 9: Financial Management in Real Estate Marketing Chapter 10: Adapting to Market Changes & Summary
Marketing Real Estate Internationally
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Author : Mary Alice Hines
language : en
Publisher: Praeger
Release Date : 1988-06-22
Marketing Real Estate Internationally written by Mary Alice Hines and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-06-22 with Business & Economics categories.
Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.
The Rise Of Marketing And Market Research
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Author : H. Berghoff
language : en
Publisher: Springer
Release Date : 2012-10-29
The Rise Of Marketing And Market Research written by H. Berghoff and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with History categories.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Real Estate Marketing And Sales Essentials
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Author : Dan Hamilton
language : en
Publisher: Thomson South-Western
Release Date : 2006
Real Estate Marketing And Sales Essentials written by Dan Hamilton and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Boligmarkedet categories.
Real estate can be a rewarding career — for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales — and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.
Principles And Practice Of Marketing 10 E
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Author : JOBBER AND ELLI
language : en
Publisher: McGraw Hill
Release Date : 2023-02-21
Principles And Practice Of Marketing 10 E written by JOBBER AND ELLI and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Business & Economics categories.
EBOOK: Principles and Practices of Marketing 10/e
The Beginner Real Estate Agent Guide 2022
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Author : Leo Sgarbi
language : en
Publisher:
Release Date : 2022-06-10
The Beginner Real Estate Agent Guide 2022 written by Leo Sgarbi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with categories.
Basic Aspects Of Property Market Research
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Author : Abdul Hamid Mar Iman
language : en
Publisher: Penerbit UTM
Release Date : 2006
Basic Aspects Of Property Market Research written by Abdul Hamid Mar Iman and has been published by Penerbit UTM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing research categories.
Applied Marketing Buying And Selling Real Estate
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Author : Frank Davis
language : en
Publisher:
Release Date : 2006-01-01
Applied Marketing Buying And Selling Real Estate written by Frank Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Land tenure categories.
This 8th edition covers the provisions of the Property, Stock and Business Agents Act Regulations, 2003. The book has been restructured to reflect the changes in the educational requirements for obtaining a real estate salesperson certificate of registration and a real estate agents license.