Marketing In Italy
DOWNLOAD
Download Marketing In Italy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing In Italy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing In Italy
DOWNLOAD
Author : Noel Negretti
language : en
Publisher:
Release Date : 1981
Marketing In Italy written by Noel Negretti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Marketing In Italy
DOWNLOAD
Author : United States. Office of International Marketing. Italy/Greece/Turkey Area
language : en
Publisher:
Release Date : 1976
Marketing In Italy written by United States. Office of International Marketing. Italy/Greece/Turkey Area and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Marketing categories.
Marketing In Italy
DOWNLOAD
Author : Business International S.A.
language : en
Publisher:
Release Date : 1966
Marketing In Italy written by Business International S.A. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Italy categories.
International Marketing And The Country Of Origin Effect
DOWNLOAD
Author : G. Bertoli
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-01-01
International Marketing And The Country Of Origin Effect written by G. Bertoli and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Marketing In Italy
DOWNLOAD
Author : U.S. Dept. of Commerce. International Trade Administration
language : en
Publisher:
Release Date : 1993
Marketing In Italy written by U.S. Dept. of Commerce. International Trade Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Marketing In Italy
DOWNLOAD
Author : U.S. Dept. of Commerce. International Trade Administration
language : en
Publisher:
Release Date : 1987
Marketing In Italy written by U.S. Dept. of Commerce. International Trade Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Marketing In Italy
DOWNLOAD
Author : Noel Negretti
language : en
Publisher:
Release Date : 1981
Marketing In Italy written by Noel Negretti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Marketing In Italy
DOWNLOAD
Author : United States. Office of International Marketing. Southern Europe Division
language : en
Publisher:
Release Date : 1974
Marketing In Italy written by United States. Office of International Marketing. Southern Europe Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Marketing categories.
International Marketing In A Globalized World An Analysis Of Italian Consumer Preferences
DOWNLOAD
Author : Francesca Bradaschia
language : en
Publisher: GRIN Verlag
Release Date : 2021-05-18
International Marketing In A Globalized World An Analysis Of Italian Consumer Preferences written by Francesca Bradaschia and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: During the last decades, globalization has altered world economies, societies, and cultures, and thus created a new dynamic reality. Today, companies and managers are continuously faced with the standardization versus localization controversy, and even though numerous studies and theories have been published, including Theodore Levitt's renowned "The Globalization of Markets", to date, no solution has been reached. Therefore, the purpose of this study is to determine the influence of Italy's representation in marketing campaigns and thus provide a framework for managers and marketers of international as well as Italian companies who wish to market and advertise their goods and services in Italy successfully. Following the analysis of existing literature, to test the hypotheses that the greater the representation of the Italian culture and values, the higher the purchase likeliness and positive feelings associated with a campaign, an online-based survey was employed. Subsequently, the collected responses were analyzed utilizing the Wilcoxon Signed Ranked Test and the Kruskal-Wallis Statistical Test. The tested hypotheses were statistically significant, and an increase in both purchase likeliness, as well as positive feelings, was registered in marketing campaigns portraying the Italian culture. The results suggest that marketers and firms that decide to represent the Italian culture in their marketing campaigns and advertising and hence implement a localization strategy are more likely to increase advertisement appreciation along with sales. Though, having Covid-19 altered world balances, it is recommended to repeat the analysis at a distance of one year. Also, further research is essential in order to evaluate the impact of price on Italians' buying behavior, as it was not incorporated in the conducted study.
Marketing Per Manager Capire Il Marketing Made In Italy
DOWNLOAD
Author : A. Comanac
language : it
Publisher:
Release Date : 2014
Marketing Per Manager Capire Il Marketing Made In Italy written by A. Comanac and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
