Marketing In Portugal
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Marketing In Portugal
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Author : Jeremy Keller
language : en
Publisher:
Release Date : 1986
Marketing In Portugal written by Jeremy Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Marketing In Portugal
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Author : Ken Nichols
language : en
Publisher:
Release Date : 1980
Marketing In Portugal written by Ken Nichols and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Marketing In Portugal
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Author : Ann Corro
language : en
Publisher:
Release Date : 1974
Marketing In Portugal written by Ann Corro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Marketing In Portugal
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Author : U.S. Dept. of Commerce. International Trade Administration
language : en
Publisher:
Release Date : 1991
Marketing In Portugal written by U.S. Dept. of Commerce. International Trade Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Marketing In Costa Rica
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Author :
language : en
Publisher:
Release Date : 1986
Marketing In Costa Rica written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Marketing Opportunities In Portugal
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Author :
language : en
Publisher:
Release Date : 1981-01
Marketing Opportunities In Portugal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01 with Portugal categories.
A Strategic Marketing Plan For Portugal Concerning The Dutch Market
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Author : Nieke van Pelt
language : en
Publisher:
Release Date : 2003
A Strategic Marketing Plan For Portugal Concerning The Dutch Market written by Nieke van Pelt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
German International Companies In The Portuguese Market The Impact Of Cultural Differences On The Brand Personality
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Author : Juliane Couto
language : en
Publisher:
Release Date : 2017-09-26
German International Companies In The Portuguese Market The Impact Of Cultural Differences On The Brand Personality written by Juliane Couto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-26 with categories.
Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,2, Cologne Business School Köln, language: English, abstract: This study examines how cultural differences between Germany and Portugal affect the brand personality of German international companies. "True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people." The analysis of this thesis goes hand in hand with this quote by Adam Chmielowski, Group Head at Flamingo. In order to find out if his statement concerning the importance of brand awareness in branding is true, a suitable research question will be introduced. The goal is to find out whether international companies are already aware of this fact and what consequences it has on the brand personality if a company tries to enter a new market in another country but expulses the cultural aspects. A recognizable brand name can lead to an increase in sales, and could therefore be one of the most valuable assets of a company. Especially for companies who offer products or services which can easily be copied by others or where several substitutes are available in the market. An example for such an industry is the automotive industry, because they differentiate themselves through their brand personality. The significant value of a brand name and personality is not only important due to high competition, but also because of the increase in emotional wants and needs of the customer, which need to be met in order to make profit. Potential customers might be more likely to buy a product from a known brand, that they might have positive associations or feelings with than from an unknown. Hence, it is important to attach a consumer to stay with the company and become a loyal customer for this brand, because unlike product attributes, the ideas of the consumer of this brand do not easily change. The setting up
Social Marketing In A Country
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Author : Carlos Oliveira Santos
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-19
Social Marketing In A Country written by Carlos Oliveira Santos and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with categories.
Since 2004, the British government has delivered a wider national policy on social marketing that has created a new frame of reference in this field. Using a cognitive approach, this book studies the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy, with the aim of improving social behaviour change and wellbeing. May it contribute to the conception and development of similar policy solutions in other situations and countries according to appropriate transfer and implementation!
Portugal A Market Report
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Author : London. Chamber of Commerce. Mission to Portugal 1970
language : en
Publisher:
Release Date : 1970
Portugal A Market Report written by London. Chamber of Commerce. Mission to Portugal 1970 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Great Britain categories.