Marketing In The European Community What The United States Needs To Know
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Marketing In The European Community What The United States Needs To Know
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Author : Melissa S. Fleek
language : en
Publisher:
Release Date : 1992
Marketing In The European Community What The United States Needs To Know written by Melissa S. Fleek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
European Perspectives In Marketing
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2004
European Perspectives In Marketing written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for various products and services. Very soon, we will be witnessing the emergence of an enlarged Europe with high market and investment potential. This resource examines marketing practices and consumer behavior in several EU countries, plus one EFTA country and one Associate EU member country. With conceptual frameworks, case studies, analytical insights into European marketing issues, empirical data, and propositions for future testing, European Perspectives in Marketing presents clear, understandable writing on: outsourcing industrial products from Eastern and Central European suppliers cross-cultural differences in the effect of advertising repetition and size--with a case study from Germany the internationalization of small high-tech firms--with case examples from Norway the impact of the euro on Italian consumers' currency adjustment strategies--have they successfully adapted to the new currency by substituting their old internal price references (based on the high-denomination lira) with a new set of references that reflects the low-denomination currency of the euro? international antitrust strategies and the policies of Pepsi and Coke in Europe as compared to in the United States--and a look at the managerial and public policy implications of US and EU antitrust regulations recent advances in Information & Communication Technology (ICT) and how they can reduce the communication barriers between and within geographically dispersed organizations why young Turkish adults (high school and university students, and young people in the workforce) purchase and use mobile telephones for symbolic rather than practical reasons
Media Freedom And Pluralism
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Author : Beata Klimkiewicz
language : en
Publisher: Central European University Press
Release Date : 2010-05-10
Media Freedom And Pluralism written by Beata Klimkiewicz and has been published by Central European University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-10 with Social Science categories.
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Europe In 12 Lessons
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Author : Pascal Fontaine
language : en
Publisher:
Release Date : 2017
Europe In 12 Lessons written by Pascal Fontaine and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Europe categories.
The Changing Economics Of Medical Technology
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 1991-02-01
The Changing Economics Of Medical Technology written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-01 with Medical categories.
Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. This volume, second in the Medical Innovation at the Crossroads series, examines how economic incentives for innovation are changing and what that means for the future of health care. Up-to-date with a wide variety of examples and case studies, this book explores how payment, patent, and regulatory policiesâ€"as well as the involvement of numerous government agenciesâ€"affect the introduction and use of new pharmaceuticals, medical devices, and surgical procedures. The volume also includes detailed comparisons of policies and patterns of technological innovation in Western Europe and Japan. This fact-filled and practical book will be of interest to economists, policymakers, health administrators, health care practitioners, and the concerned public.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-09
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
The Effects Of The European Community Integration On Small Business In The United States
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Author : United States. Congress. Senate. Committee on Small Business. Subcommittee on Export Expansion
language : en
Publisher:
Release Date : 1990
The Effects Of The European Community Integration On Small Business In The United States written by United States. Congress. Senate. Committee on Small Business. Subcommittee on Export Expansion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Europe categories.
The Effects Of Greater Economic Integration Within The European Community On The United States
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Author :
language : en
Publisher:
Release Date : 1989
The Effects Of Greater Economic Integration Within The European Community On The United States written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Commercial law categories.
Europe Now
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Author :
language : en
Publisher:
Release Date : 1991
Europe Now written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Europe categories.
The Effects Of Greater Economic Integration Within The European Community On The United States
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Author : United States International Trade Commission
language : en
Publisher:
Release Date : 1991
The Effects Of Greater Economic Integration Within The European Community On The United States written by United States International Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Economic forecasting categories.