Marketing Internacional C Philip R Cateora John L Graham
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International Marketing
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Author : Philip R. Cateora
language : en
Publisher: College Ie Overruns
Release Date : 2016
International Marketing written by Philip R. Cateora and has been published by College Ie Overruns this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Export marketing categories.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
International Marketing
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Author : Philip R. Cateora
language : en
Publisher: McGraw-Hill Education
Release Date : 2012-09-28
International Marketing written by Philip R. Cateora and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-28 with Business & Economics categories.
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
Marketing Internacional
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Author : Philip R. Cateora
language : es
Publisher:
Release Date : 2020
Marketing Internacional written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
International Marketing
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Author : Ghauri
language : en
Publisher: McGraw-Hill Higher Education
Release Date : 2014
International Marketing written by Ghauri and has been published by McGraw-Hill Higher Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
Marketing Internacional 15ed
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Author : Philip R. Cateora
language : pt-BR
Publisher: AMGH Editora
Release Date : 2013-01-01
Marketing Internacional 15ed written by Philip R. Cateora and has been published by AMGH Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
Razões para comprar: São muitos os assuntos abordados na obra, pois o conteúdo vai além da tecnicidade do tema e abrange o cotidiano de muitos povos. Abaixo alguns temas atualizados e ampliados: - Organização Mundial do Comércio. - Ampliação do número de famílias de classe média. - Acordos de livre-comério. - Marketing verde.
Marketing Internacional
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Author : Philip R. Cateora
language : es
Publisher:
Release Date : 2010-01-18
Marketing Internacional written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-18 with Business & Economics categories.
International Marketing
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Author : Pervez N. Ghauri
language : en
Publisher:
Release Date : 2010
International Marketing written by Pervez N. Ghauri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Export marketing categories.
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
International Marketing Eighteenth Edition
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Author : Philip R. Cateora
language : en
Publisher:
Release Date : 2020
International Marketing Eighteenth Edition written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Export marketing categories.
International Marketing
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Author : Philip R. Cateora
language : en
Publisher: Irwin Professional Publishing
Release Date : 1990
International Marketing written by Philip R. Cateora and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
International Marketing
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Author : Philip R. Cateora
language : en
Publisher:
Release Date : 2015
International Marketing written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.