Marketing Internacional De Lugares Y Destinos
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Marketing Internacional De Lugares Y Destinos
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Author : Philip Kotler
language : es
Publisher: Pearson Educación
Release Date : 2006
Marketing Internacional De Lugares Y Destinos written by Philip Kotler and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Industrial location categories.
A diferencia de la mayoría de los libros de marketing, que ponen especial atención en productos y servicios, Marketing internacional de lugares y destinos tiene un enfoque especial para los interesados o responsables de promover lugares, con ejemplos enfocados a Latinoamérica. También permite comprender el alcance de las estrategias al respecto y los múltiples factores que infl uyen en el proceso de decisión de los clientes potenciales. Nos presenta ejemplos reales de lugares y destinos que no han sabido aprovechar sus recursos naturales ni su infraestructura para atraer a sus mercados meta, o bien, que han ignorado su posicionamiento. También se presentan casos de éxito, donde el posicionamiento es bastante claro, y sus estrategias, efectivas.
Marketing Internacional De Lugares Y Destinos
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Author : PHILIP; GERTNER KOTLER (DAVID; REIN, IRVING.)
language : es
Publisher:
Release Date : 2007
Marketing Internacional De Lugares Y Destinos written by PHILIP; GERTNER KOTLER (DAVID; REIN, IRVING.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Marketing Internacional De Lugares Y Destinos
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Author :
language : es
Publisher:
Release Date : 2007
Marketing Internacional De Lugares Y Destinos written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Marketing De Destinos Tur Sticos
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Author : J. Enrique Bigné
language : es
Publisher: ESIC Editorial
Release Date : 2000
Marketing De Destinos Tur Sticos written by J. Enrique Bigné and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Global Business Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2011-05-31
Global Business Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-31 with Business & Economics categories.
"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World
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Author : Gasc¢-Hernandez, Mila
language : en
Publisher: IGI Global
Release Date : 2009-02-28
Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World written by Gasc¢-Hernandez, Mila and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-28 with Business & Economics categories.
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Tendencias De La Comunicaci N Para El Turismo
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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
language : en
Publisher: Dykinson
Release Date : 2020-02-21
Tendencias De La Comunicaci N Para El Turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and has been published by Dykinson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with categories.
Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.
Marketing Y Gesti N De Destinos Tur Sticos
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Author : Josep Ejarque
language : es
Publisher: Ediciones Pirámide
Release Date : 2016-03-03
Marketing Y Gesti N De Destinos Tur Sticos written by Josep Ejarque and has been published by Ediciones Pirámide this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
La gestión y el marketing de los destinos turísticos precisa de una estrategia precisa, con objetivos que alcanzar y mucho sentido común. Este libro no pretende ser ni un manual completo ni siquiera la biblia de la gestión y el marketing de los destinos turísticos. No es el fruto de una investigación o estudio científico, sino una simple guía para comprender mejor lo que es y cómo se hace la gestión y el marketing de los destinos turísticos. Es un libro que refleja lo que se debe hacer y cómo hacerlo en la gestión y el marketing de los destinos turísticos, desde una óptica práctica y pragmática.
Marketing Internacional
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Author : Rosario García Cruz
language : es
Publisher: ESIC Editorial
Release Date : 2002-10
Marketing Internacional written by Rosario García Cruz and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10 with Business & Economics categories.
Visión global del marketing internacional; Formulación de estrategias en marketing internacional; El marketing mix internacional; Control e implantación del marketing internacional.
Marketing Internacional
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Author : Philip R. Cateora
language : es
Publisher:
Release Date : 2006
Marketing Internacional written by Philip R. Cateora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.