Marketing Is Bullshit
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Marketing Is Bullshit
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Author :
language : id
Publisher:
Release Date : 2009
Marketing Is Bullshit written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Marketing Is Bullshit
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Author : Ippho Santosa
language : id
Publisher: Elex Media Komputindo
Release Date : 2020-09-08
Marketing Is Bullshit written by Ippho Santosa and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.
Tanpa Kreativitas dan Otak Kanan, semua upaya pemasaran tinggal kata-kata, cuma omong kosong, begitu kata penulis. Sebenarnya, itulah yang menjadi poin buku ini, menantang para pebisnis untuk bangun dari kemapanan dan kenyamanan berbisnis dengan cara biasa. Judulnya yang sangat memprovokasi membuat sulit bagi kita untuk tidak penasaran dengan apa yang ingin disampaikan Ippho Santosa dalam buku ini. Ippho menantang sekaligus menjawab omong kosong ini: Bullshit #1 Hoki itu Kebetulan Bullshit #2 Terobosan adalah Pemborosan Bullshit#3 Terobosan Bukan Keharusan Bullshit#4 Diferensiasi Sukar untuk Dikreasi Bullshit#5 Kegigihan adalah Segala-galanya Bullshit#6 Perlu Metode untuk Hasilkan Ide Bullshit #7 Segala Sesuatu Serba Terbatas Bullshit#8 Laba adalah Raja So, cari tahu dan buktikan apakah benar semua ini memang omong kosong dan bagaimana sih yang seharusnya kita lakukan.
Marketing Bullshit The Cool Side Of Marketing
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Author : Katja Omlor
language : en
Publisher:
Release Date : 2017-03-02
Marketing Bullshit The Cool Side Of Marketing written by Katja Omlor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with categories.
WARNING: please do not read this book if you hate success or love bullshit of any kind.Marketing Bullshit is bursting with practical tips, geared to a single objective: to make you think about your actions and optimize your business from a marketing perspective. By showing you the huge potential of freebies, available online, you will be able to test many low-budget solutions and achieve high end results.What to expect? What you're facing is a book that gets to the core of down-to-earth marketing and describes it in a way everyone can understand and enjoy. You won't need a Master's Degree to understand it. What you're going to need are a couple of Big Bang Theory episodes and some common sense. So expect something you can read, laugh about and - check this - maybe even use to improve your day-to-day marketing activities!As Katja Omlor puts it:"Think of this as a one-on-one chat. Imagine you're a startup entrepreneur or a small business owner and we're sitting in a caf�, discussing your B2B marketing performance and future plans. We continue the discussion by checking your corporate identity, graphic design elements, your online marketing measures and many further aspects. Get ready for a fun and productive day. No bullshit allowed!"Sassy, pithy and practical! "Whether you're a: would-be entrepreneur (dreaming of your future enterprise), an owner in the process of start-up, the president of your growing business (needing a marketing boost or a regular employee who wants to market their skills and abilities like a superstar - this is the book for you. Easy and fun to read (you'll want to take this one to the beach), Marketing Bullshit is a unique take on online and print marketing that provides tips, guides and pragmatic advice on creating a lead-generating, professional image, no matter which sector you do business in. A distillation of years of practical and theoretical experience, Marketing Bullshit drills to the core of building business without sacrificing your principles or uniqueness. Written in a highly accessible, conversational style, this book will have you brainstorming, experimenting and developing your company, while keeping you in stitches. Don't miss out on this exceptional, informative trainer for anyone who's sick of the bullshit - I wish there'd be something like this when I started in publishing!" - Barbara Wanless, Freelance Writer and Editor
Cut The Bullshit
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Author : Linus Angel Ocasio
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-06-25
Cut The Bullshit written by Linus Angel Ocasio and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-25 with categories.
Cut The BullShit is about Linus Ocasio's experience in his decade in the business world. This book is to help you not waste your time growing your business and giving you the straight up, in your face truths of sales and marketing. To top if off, I am giving you real affordable solutions to start making money and growing your company.
Social Media Is Bullshit
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Author : B. J. Mendelson
language : en
Publisher: St. Martin's Press
Release Date : 2012-09-04
Social Media Is Bullshit written by B. J. Mendelson and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-04 with Business & Economics categories.
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
How To Avoid Brand Bullshit
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Author : Beehive
language : en
Publisher:
Release Date : 2019
How To Avoid Brand Bullshit written by Beehive and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
No Bullshit Social Media
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Author : Jason Falls
language : en
Publisher: Que Publishing
Release Date : 2011-08-11
No Bullshit Social Media written by Jason Falls and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-11 with Business & Economics categories.
The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.
Brands Bandwagons And Bullshit
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Author : Harry Lang
language : en
Publisher:
Release Date : 2021-12-03
Brands Bandwagons And Bullshit written by Harry Lang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-03 with categories.
Rory Sutherland, Vice Chairman at Ogilvy, said the following about 'Brands, Bandwagons & Bullshit': - "I noticed that this book ingeniously starts with a glossary - which was recommendation enough. But it gets even better from there on. I'm really enjoying it". In marketing, it's easy to get caught up in the hype - the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle. Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won't know the facts until it's too late - so the best thing to do is research what's out there and make the most informed choices possible. 'Brands, Bandwagons & Bullshit' was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it's useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask). Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy's a Rubik's Cube of a conundrum. 'Brands, Bandwagons & Bullshit' was written using notes, hints and tips I've found valuable myself and it also contains snippets from several articles I've written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey. Part 1: Getting Started' covers the things you might want to consider before you get your first job whilst 'Part 2 - The Marketing Bit' branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong). This isn't a 'self-help' book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will. The baking of the cake is totally up to you, but hopefully you'll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.
The End Of Marketing
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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03
The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Cut The Bullsh T Marketing
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Author : Sander Arts
language : en
Publisher:
Release Date : 2017-06-23
Cut The Bullsh T Marketing written by Sander Arts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with categories.
Cut the Bullsh*t version: the same content, just in black & white."This marketing approach helped take NXP from a top 20 player in the semiconductor industry to become one of the top 5" ~ Rick Clemmer, President & CEO, NXP Read this book on marketing for impact endorsed by KKR (a private equity firm managing close to $130 Billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing. What if you only have limited marketing dollars to invest? What if you have a CEO and CFO that chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center?It is time to cut the bullshit in your marketing and focus on the two things that really matter; your customers AND running marketing programs that generate revenue for the company. By applying Cut the Bullshit marketing principles you will be able to make real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers! Cut the Bullsh*t Marketing is a hands-on book about people-to-people marketing in business settings. The book shows you how to design and run effective marketing, without resorting to bullshit. In this book, the authors share methods, insights and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what not!) and what they learned along the way. The book helps you gain deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullshit marketing plan. Join the Cut the Bullshit marketing community now!