Marketing Is Finance Is Business
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Handbook Of Marketing And Finance
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Author : Shankar Ganesan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing And Finance written by Shankar Ganesan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Marketing Is Finance Is Business
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Author : Chris Burggraeve
language : en
Publisher: Gatekeeper Press
Release Date : 2019-06-08
Marketing Is Finance Is Business written by Chris Burggraeve and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-08 with Business & Economics categories.
Are (global) brands dead? Does marketing still matter? Is there still a "secret sauce” companies can apply to build winning brands in the future? Chris will show why great marketing is so much more than pretty pictures and Silicon snake oil. In his first book: ”MARKETING is FINANCE is BUSINESS” (published Dec 18), you will discover the rocket science behind the creation of marketing miracle$ in the galactic age upon us, in 4 stages 1) Look up: how to change our mindset from Thinking and Accting "Local/Global" to "Galactic" 2) Get your basic wings to fly: Understand the key historical models used in marketing and finance - the ones BOTH the CMO and CFO should know 3) (Re)Discover Burggraeve's 8 Marketing Fundamentals 4) Speak Better Wall Street - discover Alpha M - the world's first ever marketing model
Marketing Is Finance Is Business
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Author : Chris R. Burggraeve
language : en
Publisher: Vicomte
Release Date : 2018-12-12
Marketing Is Finance Is Business written by Chris R. Burggraeve and has been published by Vicomte this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with Business & Economics categories.
Chris will provide both inspiration and practical help to CEOs and their top teams on how to build successful brands in the new Galactic Age. Strap yourself in, as you will go for a rocket ride. Discover Burggraeve's 8 Fundamentals, the MC-Rocket tool, and the groundbreaking marketing excellence rating model: Alpha M(TM). Complete with free audit.
Principles Of Business Marketing And Finance
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Author : Chris Gassen
language : en
Publisher: Goodheart-Wilcox Publisher
Release Date : 2016-01-28
Principles Of Business Marketing And Finance written by Chris Gassen and has been published by Goodheart-Wilcox Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Business categories.
The Workbook is organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Marketing Finance
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Author : Keith Ward
language : en
Publisher: Routledge
Release Date : 2012-05-31
Marketing Finance written by Keith Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Marketing And Finance
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-13
Marketing And Finance written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Business & Economics categories.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Principles Of Business Marketing And Finance
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Author : Robert L. Dansby
language : en
Publisher:
Release Date : 2017
Principles Of Business Marketing And Finance written by Robert L. Dansby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business categories.
Marketing Finance
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Author : Keith Ward
language : en
Publisher: Routledge
Release Date : 2004
Marketing Finance written by Keith Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
Decision Making In Marketing And Finance
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Author : P. Koku
language : en
Publisher: Springer
Release Date : 2014-08-19
Decision Making In Marketing And Finance written by P. Koku and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Business & Economics categories.
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
Financial Dimensions Of Marketing Decisions
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Author : David W. Stewart
language : en
Publisher: Springer
Release Date : 2019-05-04
Financial Dimensions Of Marketing Decisions written by David W. Stewart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-04 with Business & Economics categories.
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.