Marketing M S De Un Siglo De Historia
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Marketing M S De Un Siglo De Historia
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Author : Hoyos, Ricardo
language : es
Publisher: Universidad Piloto de Colombia
Release Date : 2020-07-31
Marketing M S De Un Siglo De Historia written by Hoyos, Ricardo and has been published by Universidad Piloto de Colombia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
En este libro se presenta la evolución del marketing como campo de estudio y se reconoce que el surgimiento del mismo corresponde a un proceso de evolución del desarrollo económico de la humanidad. Además, se presentan sus antecedentes durante la prehistoria, la edad clásica, la edad moderna, su surgimiento en la edad contemporánea y los principales elementos de orden económico, político y social que contribuyeron a estos. Al final, se plantea el desarrollo del marketing en la actualidad partiendo desde lo conceptual y lo instrumental, hasta la perspectiva histórica de la disciplina.
Historia De La Investigaci N Social
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Author : Lazaro Echegaray
language : es
Publisher: ESIC Editorial
Release Date : 2018-05
Historia De La Investigaci N Social written by Lazaro Echegaray and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05 with Business & Economics categories.
La investigación social forma hoy parte de nuestra vida cotidiana. A partir de ella sabemos qué piensa la gente sobre diferentes temas: nos informamos de las tendencias de consumo, sobre la situación de los colectivos que nos rodean, la intención de voto o sobre los problemas que más preocupan a la población. Su presencia en la sociedad ha crecido exponencialmente de acuerdo con el desarrollo social y el crecimiento de los mercados. La construcción de la investigación social ha respondido a un proceso de unión de materias, conceptos y herramientas que se han ido incorporando a la disciplina en la medida en que el análisis y estudio de la sociedad han ido encontrado nuevos retos. La Psicología, la Antropología, la Sociología y la Economía, la Estadística, la Matemática y la Filosofía, por citar algunas de las fundamentales, son las materias de las que se ha nutrido. El proceso de adopción de materias científicamente consolidadas en beneficio de una única disciplina, no han surgido de la noche a la mañana sino que forma parte de la evolución y el desarrollo histórico. Las Ciencias Sociales requerían de un método propio de trabajo que ayudara a conocer las formas de vida, las problemáticas, los intercambios y movimientos, la visión, las expectativas y los deseos de la sociedad. La aplicación de la investigación social al mundo empresarial, al análisis del mercado y de sus actores, trajo finalmente la denominada investigación social y de mercado, con todas las especializaciones y características que hoy la definen. La intención de este libro es hacer un breve recorrido por aquellos hitos históricos que han contribuido a la formación, especialización y consolidación de la investigación social, convirtiéndola en una ciencia autónoma con una demostrada efectividad en el mundo empresarial, político y social.
European Proto Industrialization
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Author : Sheilagh Ogilvie
language : en
Publisher: Cambridge University Press
Release Date : 1996-02-23
European Proto Industrialization written by Sheilagh Ogilvie and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02-23 with Business & Economics categories.
This collection of essays provides an up-to-date introduction to 'proto-industrialization': the growth of export-oriented domestic industries which took place all over Europe between about 1500 and 1800. Often these industries expanded alongside agriculture, without advanced technology or centralized factories. Since the 1970s, numerous theories have been proposed, arguing that proto-industrialization transformed demographic behaviour, social structure and traditional institutions, and was a major cause of capitalism and factory industrialization. European proto-industrialization summarizes the theories and criticisms, and includes a reconsideration of the original theories, and chapters written by experts on different European countries. It provides an essential guide to an important, yet often confusing, field of economic and social history.
The Theory Of Advertising
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Author : Walter Dill Scott
language : en
Publisher: Legare Street Press
Release Date : 2022-10-27
The Theory Of Advertising written by Walter Dill Scott and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Workplace Before The Factory
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Author : Thomas Max Safley
language : en
Publisher: Cornell University Press
Release Date : 1993
The Workplace Before The Factory written by Thomas Max Safley and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Art categories.
Social Media Marketing
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Author : Melissa S. Barker
language : en
Publisher: Cengage Learning
Release Date : 2012-03-01
Social Media Marketing written by Melissa S. Barker and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Internet marketing categories.
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Bibliography Of The History Of Medicine
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Author :
language : en
Publisher:
Release Date : 1993
Bibliography Of The History Of Medicine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Medicine categories.
The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
From Poverty To Power
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Author : Duncan Green
language : en
Publisher: Oxfam
Release Date : 2008
From Poverty To Power written by Duncan Green and has been published by Oxfam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Social Science categories.
Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Women In Convent Spaces And The Music Networks Of Early Modern Barcelona
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Author : Ascensión Mazuela-Anguita
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-10
Women In Convent Spaces And The Music Networks Of Early Modern Barcelona written by Ascensión Mazuela-Anguita and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-10 with Music categories.
This book presents the first study of music in convent life in a single Hispanic city, Barcelona, during the early modern era. Exploring how convents were involved in the musical networks operating in sixteenth-century Barcelona, it challenges the invisibility of women in music history and reveals the intrinsic role played by nuns and lay women in the city’s urban musical culture. Drawing on a wide range of archival sources, this innovative study offers a cross-disciplinary approach that not only reveals details of the rich musical life in Barcelona’s nunneries, but shows how they took part in wider national and transnational networks of musical distribution, including religious, commercial, and social dimensions of music. The connections of Barcelona convents to networks for the dissemination of music in and outside the city provide a rich example of the close relationship between musical networks, urban society, and popular culture. Addressing how music was understood as a marker of identity, prestige, and social status and, above all, as a conduit between earth and heaven, this book provides new insights into how women shaped musical traditions in the urban context. It is essential reading for scholars of early modern history, musicology, history of religion, and gender studies, as well as all those with an interest in urban history and the city of Barcelona. The book is supported by additional digital appendices, which include: Records of inquiries into the lineage of Santa Maria de Jonqueres nuns Development of the collections of choir books belonging to the convents of Santa Maria de Jonqueres and Sant Antoni i Santa Clara