Marketing Management In Air Transport
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Marketing Management In Air Transport
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Author : Jack L. Grumbridge
language : en
Publisher:
Release Date : 1966
Marketing Management In Air Transport written by Jack L. Grumbridge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Airlines categories.
Airline Marketing And Management
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Author : Stephen Shaw
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2007
Airline Marketing And Management written by Stephen Shaw and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Transportation categories.
Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Fundamentals Of Airline Marketing
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Author : Scott Ambrose
language : en
Publisher: Routledge
Release Date : 2021-05-27
Fundamentals Of Airline Marketing written by Scott Ambrose and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-27 with Transportation categories.
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.
Airline Marketing And Management
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Author : Stephen Shaw
language : en
Publisher:
Release Date : 1985
Airline Marketing And Management written by Stephen Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Airlines categories.
Airport Marketing
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Author : David Jarach
language : en
Publisher: Routledge
Release Date : 2017-03-02
Airport Marketing written by David Jarach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Transportation categories.
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Airport Marketing
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Author : Nigel Halpern
language : en
Publisher: Routledge
Release Date : 2021-11-04
Airport Marketing written by Nigel Halpern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Business & Economics categories.
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Air Transport Management
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Author : Lucy Budd
language : en
Publisher: Routledge
Release Date : 2020-04-03
Air Transport Management written by Lucy Budd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.
Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management. This 2nd edition includes a new chapter on airline regulation and deregulation and new dedicated chapters focusing on aviation safety and aviation security. Four new contributors bring additional insights and expertise to the book. The 2nd edition retains many of the key features of the 1st edition, including: • A clearly structured topic-based approach that provides information on key air transport management issues including: aviation law, economics; airport and airline management; finance; environmental impacts, human resource management; and marketing; • Chapters authored by leading air transport academics and practitioners worldwide which provide an international perspective; • Learning objectives and key points which provide a framework for learning; • Boxed case studies and examples in each chapter; • Keyword definitions and stop and think boxes to prompt reflection and aid understanding of key terms and concepts. Designed for undergraduate and postgraduate students studying aviation and business management degree programmes and industry practitioners seeking to expand their knowledge base, the book provides a single point of reference to the key legal, regulatory, strategic and operational concepts and processes that shape the form and function of the world’s commercial air transport industry.
Aerospace Marketing Management
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Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-12
Aerospace Marketing Management written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Business & Economics categories.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Air Transport Management
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Author : Lucy Budd
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-10
Air Transport Management written by Lucy Budd and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Business & Economics categories.
Commercial air transport is a global multimillion dollar industry that underpins the world economy and facilitates the movement of over 3 billion passengers and 50 million tonnes of air freight worldwide each year. With a clearly structured topic-based approach, this textbook presents readers with the key issues in air transport management, including: aviation law and regulation, economics, finance, airport and airline management, environmental considerations, human resource management and marketing. The book comprises carefully selected contributions from leading aviation scholars and industry professionals worldwide. To help students in their studies the book includes case studies, examples, learning objectives, keyword definitions and ‘stop and think’ boxes to prompt reflection and to aid understanding. Air Transport Management provides in-depth instruction for undergraduate and postgraduate students studying aviation and business management-related degrees. It also offers support to industry practitioners seeking to expand their knowledge base.
Aviation Marketing
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Author : Ryan Leick Keith J. Mason
language : en
Publisher:
Release Date : 2016-03-28
Aviation Marketing written by Ryan Leick Keith J. Mason and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-28 with categories.