Marketing Management In Geographically Remote Industrial Clusters
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Marketing Management In Geographically Remote Industrial Clusters
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Author : George Tesar
language : en
Publisher: World Scientific Publishing Company
Release Date : 2012-11-27
Marketing Management In Geographically Remote Industrial Clusters written by George Tesar and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Marketing Management In Geographically Remote Indutrial Clusters
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Author : JAN BODIN. GEORGE TESAR
language : en
Publisher:
Release Date :
Marketing Management In Geographically Remote Indutrial Clusters written by JAN BODIN. GEORGE TESAR and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Management In Africa
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2018-04-27
Marketing Management In Africa written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Motivating Smes To Cooperate And Internationalize
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2017-09-18
Motivating Smes To Cooperate And Internationalize written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise. Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains. This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.
Impacts Of Emerging Economies And Firms On International Business
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Author : M. Marinov
language : en
Publisher: Springer
Release Date : 2012-11-19
Impacts Of Emerging Economies And Firms On International Business written by M. Marinov and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-19 with Business & Economics categories.
The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emerging economies and firms have had, this volume covers the strong players, such as Brazil, Russia, India and China, as well as dynamically developing economies such as Mexico and the Philippines. The contributors review topics such as the role of institutions and resource dependency on outward foreign direct investment from emerging economies, and the role of the global mindset and psychic distance on the performance of subsidiaries of firms originating from emerging economies. It explores new horizons in international business development and addresses challenging perspectives.
Mapping Managerial Implications Of Green Strategy A Framework For Sustainable Innovation
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Author : George Tesar
language : en
Publisher: World Scientific
Release Date : 2018-01-18
Mapping Managerial Implications Of Green Strategy A Framework For Sustainable Innovation written by George Tesar and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Business & Economics categories.
Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.
Strategic Approaches To Regional Development
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Author : Iryna Kristensen
language : en
Publisher: Routledge
Release Date : 2018-12-18
Strategic Approaches To Regional Development written by Iryna Kristensen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
The existence and persistence of regional disparities between European regions require context-tailored policies to promote structural change. This book explores the congruence between place-based development and regional competitiveness in the EU context. Drawing on a range of social science disciplines, this book unpicks the complexity of regional transformation processes, aiming to enhance the applicability and transferability of theoretical approaches to innovation and place-based regional development in diverse European territorial settings. The contributors have a particular focus on less-favoured regions and on the application of Smart Specialisation – a strategic approach to innovation-based regional development – to the issues at hand. The book comes at a critical moment, meeting the growing demand of academics, practitioners and policymakers with an interest in promoting regional economic growth and well-being.
The Geographical Sciences During 1986 2015
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Author : Shuying Leng
language : en
Publisher: Springer
Release Date : 2016-07-28
The Geographical Sciences During 1986 2015 written by Shuying Leng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-28 with Science categories.
In four chapters and an introduction, this book systematically helps readers understand the development of the Geographical Sciences both in China and in the world during the past 30 years. Through data analysis of methodologies including CiteSpace, TDA, qualitative analysis, questionnaires, data mining and mathematical statistics, the book explains the evolution of research topics and their driving factors in the Geographical Sciences and its four branches, namely Physical Geography, Human Geography, Geographical Information Science and Environmental Geography. It also identifies the role of the Geographical Sciences in the analysis of strategic issues such as global change and terrestrial ecosystems, terrestrial water cycle and water resources, land change, global cryosphere evolution and land surface processes on the Tibetan Plateau, economic globalization and local responses, regional sustainable development, remote sensing modelling and parameter inversion, spatial analysis and simulation, and tempo-spatial processes and modelling of environmental pollutants. It then discusses research development and inadequacy of Chinese Geographical Sciences in the above-mentioned topics, as well as in the fields including Geomorphology and Quaternary environmental change, Ecohydrology, ecosystem services, the urbanization process and mechanism, medical and health geography, international rivers and transboundary environment and resources, detection and attribution of changes in land surface sensitive components, and uncertainty of spatial information and spatial analysis. It shows that the NSFC has driven the development in all these topics and fields. In addition, the book summarises trends of the Geographical Sciences in China and the research level in major countries of the world through an overview of geographical education in colleges and universities, the analysis of publications, citations and author networks of SCI/SSCI and CSCD indexed articles, and the description of Sino-USA, Sino-UK and Sino-German cooperation. This book serves as an important reference to anyone interested in geographical sciences and related fields.
Handbook Of Financial Decision Making
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Author : Gilles Hilary
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-08-14
Handbook Of Financial Decision Making written by Gilles Hilary and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-14 with Business & Economics categories.
This accessible Handbook provides an essential entry point for those with an interest in the increasingly complex subject of financial decision making. It sheds light on new paradigms in society and the ways that new tools from private actors have affected financial decision making. Covering a broad range of key topics in the area, leading researchers summarize the state-of-the-art in their respective areas of expertise, delineating their projections for the future.
Reshaping Economic Geography In East Asia
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Author : Yukon Huang
language : en
Publisher: World Bank Publications
Release Date : 2008-10-15
Reshaping Economic Geography In East Asia written by Yukon Huang and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-15 with Political Science categories.
This companion volume to the 'World Development Report 2009' comprises twenty papers authored by noted Asian scholars. These studies highlight how, throughout East Asia, spatial considerations have influenced Government policies at the national, regional, and local levels. Key themes include how countries have dealt with: (1) agglomeration economies, urbanization, and regional disparities; (2) improving connectivity with infrastructure investments; and (3) eliminating barriers across and within countries to favor the movement of labor, goods and services. Achievements vary widely across countries: while some succeeded in enhancing competitiveness and improving social outcomes, others are experiencing increasing inequalities and failures to spur growth in disadvantaged areas. The book highlights many examples of how the new economic geography is reshaping development objectives: from initiatives to foster growth via enhanced agglomeration and improved local connectivity to the world economy, to special decentralization programs that channel resources to lagging regions. This volume will be of great interest to readers working in the areas of economic policy, poverty reduction and urban-rural development strategies, and transport-led infrastructure policy.