Marketing Museale E Creazione Di Valore Strategie Per L Innovazione Dei Musei Italiani
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Marketing Museale E Creazione Di Valore Strategie Per L Innovazione Dei Musei Italiani
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Author : Cerquetti
language : it
Publisher: FrancoAngeli
Release Date : 2014
Marketing Museale E Creazione Di Valore Strategie Per L Innovazione Dei Musei Italiani written by Cerquetti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Art categories.
Tourism Travel And Hospitality In A Smart And Sustainable World
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Author : Vicky Katsoni
language : en
Publisher: Springer Nature
Release Date : 2023-05-29
Tourism Travel And Hospitality In A Smart And Sustainable World written by Vicky Katsoni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-29 with Business & Economics categories.
This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on emerging technologies, such as location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality
The Experience Logic As A New Perspective For Marketing Management
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Author : Tonino Pencarelli
language : en
Publisher: Springer
Release Date : 2018-04-13
The Experience Logic As A New Perspective For Marketing Management written by Tonino Pencarelli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Business & Economics categories.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Arethuse 1 2 2015
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Author :
language : en
Publisher: Società Editrice Esculapio
Release Date : 2015-07-10
Arethuse 1 2 2015 written by and has been published by Società Editrice Esculapio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-10 with Business & Economics categories.
The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Musei E Tecnologie Valorizzare Il Passato Per Costruire Il Futuro
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Author : FILOMENA IZZO
language : it
Publisher: CEDAM
Release Date : 2017-08-29
Musei E Tecnologie Valorizzare Il Passato Per Costruire Il Futuro written by FILOMENA IZZO and has been published by CEDAM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.
L’obiettivo del presente volume eBook è quello di comprendere il ruolo della tecnologia come strumento che concorre al raggiungimento degli obiettivi del museo, creando valore per la sopravvivenza dell’istituzione museale, la soddisfazione dei suoi utenti e lo sviluppo del territorio. Ponendo al centro dell’analisi il prodotto core offerto dai musei ed il processo di creazione del valore ad esso connesso, la ricerca ha focalizzato l’attenzione sulle modifiche che la tecnologia apporta alla natura dell’istituzione museale, trasformandola in qualcosa di nuovo rispetto ai modelli tradizionali in termini di produzione, fruizione, comunicazione e fund raising. Con questo volume eBook, Filomena Izzo fornisce alle moderne istituzioni museali un’utilissima guida – teorica e pratica – per affrontare tutte le questioni-chiave del management museale. Il libro offre anche validi strumenti ai policy-makers nonché agli studenti dei corsi di management che rappresentano i futuri professionisti del settore culturale.
I Valori Del Museo Politiche Di Indirizzo E Strategie Di Gestione
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2015-03-05T00:00:00+01:00
I Valori Del Museo Politiche Di Indirizzo E Strategie Di Gestione written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05T00:00:00+01:00 with Business & Economics categories.
382.6
Il Museo Diventa Impresa
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Author : Maurizio Vanni
language : it
Publisher: Celid
Release Date : 2018-04-23
Il Museo Diventa Impresa written by Maurizio Vanni and has been published by Celid this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-23 with Art categories.
Il museo non può più essere considerato solo un contenitore per beni culturali di alto interesse storico-artistico, ma un’istituzione didattica che deve rispondere alle nuove esigenze di pubblici sempre più ampi e diversificati. La struttura museale si apre a nuove strategie di coinvolgimento, a inedite modalità di interazione e a offerte culturali sempre più orientate alla fidelizzazione. Il divertimento, la socializzazione, l’interazione con i diversi mondi della conoscenza, la divulgazione delle collezioni con un approccio interdisciplinare e l’auto-finanziamento diventano elementi imprescindibili. Il museo diventa impresa entrando nel mercato delle aziende private e del tempo libero delle persone.
Anche Questo Un Museo
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Author : Ilaria Sciutto
language : it
Publisher: Youcanprint
Release Date : 2023-02-03
Anche Questo Un Museo written by Ilaria Sciutto and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-03 with Antiques & Collectibles categories.
"Anche questo è un museo! Perché il digitale nei musei italiani può essere un vantaggio?" si pone l'obiettivo di indagare limiti, sfide ed opportunità delle nuove tecnologie nei musei italiani. Ma perché il settore museale è così riluttante all'adozione del digitale nelle sue strategie? un museo che introduce questi strumenti è pur sempre un museo, degno di questo nome.La tecnologia può diventare un mezzo utile ad attrarre diverse tipologie di visitatori tra cui i più giovani, ancora troppo distanti dai luoghi della cultura. È importante prestare attenzione a questo pubblico poiché costituirà la generazione del domani: appare dunque evidente che è necessario ascoltarne le esigenze, rinnovando la proposta museale non solo nel management ma soprattutto nelle modalità di fruizione e di comunicazione. Occorre rendere l'offerta più attrattiva, puntando su un'esperienza di valore, incentivando la partecipazione attiva, il dialogo e l'inclusione.Nel libro troverai: - Un'analisi dell'azienda-museo (assetti giuridici, risorse, organizzazione, gestione, mission, catena del valore e sistema prodotto); - Un approfondimento sul mercato e sul settore museale, sulla domanda e sull'offerta di cultura; - Le principali ricerche condotte sul pubblico italiano; - Le strategie di marketing, di comunicazione, di branding e digitali impiegate ed impiegabili con alcuni esempi concreti; - Una rassegna di tutte le tecnologie e i canali ad oggi utilizzati e utilizzabili in futuro; - Un focus sull'Interaction Design per i musei; - Una breve ricerca che ho svolto su un piccolo campione di utenti per individuare i loro bisogni, le loro aspettative e motivazioni.
I Musei Ecclesiastici
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2021-02-01T00:00:00+01:00
I Musei Ecclesiastici written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01T00:00:00+01:00 with Business & Economics categories.
377.3
Competitivit E Sostenibilit Del Patrimonio Culturale
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Author : Mara Cerquetti
language : it
Publisher: FrancoAngeli
Release Date : 2023-04-27T00:00:00+02:00
Competitivit E Sostenibilit Del Patrimonio Culturale written by Mara Cerquetti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27T00:00:00+02:00 with Business & Economics categories.
364.192