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Marketing Na Ci Ncia Da Informa O


Marketing Na Ci Ncia Da Informa O
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Veja


Veja
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Author :
language : en
Publisher:
Release Date : 1991

Veja written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Brazil categories.




Internal Marketing


Internal Marketing
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Author : Pervaiz K. Ahmed
language : en
Publisher: Routledge
Release Date : 2013-06-17

Internal Marketing written by Pervaiz K. Ahmed and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.


A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.



Computerworld


Computerworld
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Author :
language : en
Publisher:
Release Date : 1990-10-29

Computerworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-10-29 with categories.


For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.



Knowledge Societies


Knowledge Societies
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Author : Robin Mansell
language : en
Publisher:
Release Date : 1998

Knowledge Societies written by Robin Mansell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.


Revolutionary information and communication technologies are contributing to dramatic changes in the competitiveness of global and local markets and in the way people conduct their business and everyday lives. The potential benefits and risks these changes present for developing countries and the economies in transition are enormous. This comprehensive, authoritative reference book examines the ways in which these powerful technologies are being harnessed to development goals, helping to reduce the risk of exclusion and create new opportunities for developing countries. The report emphasizes the urgency of developing new social and technological infrastructures to help ensure that new technologies are used effectively. It also also offers guidelines and practical steps that can be taken by stakeholders to shape their future innovative knowledge societies.



The Origins Of Information Science


The Origins Of Information Science
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Author : Institute of Information Scientists
language : en
Publisher: London : Taylor Graham and the Institute of Information Scientists
Release Date : 1987

The Origins Of Information Science written by Institute of Information Scientists and has been published by London : Taylor Graham and the Institute of Information Scientists this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Comunicacion cientifica categories.




Design Management


Design Management
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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08

Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.


Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.



Public Goods For Economic Development


Public Goods For Economic Development
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Author : Olga Memedović
language : en
Publisher: UN
Release Date : 2008

Public Goods For Economic Development written by Olga Memedović and has been published by UN this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.


This publication addresses factors that promote or inhibit successful provision of the four key international public goods: financial stability, international trade regime, international diffusion of technological knowledge and global environment. Without these goods, developing countries are unable to compete, prosper or attract capital from abroad. The need for public goods provision is also recognized by the Millennium Development Goals, internationally agreed goals and targets for knowledge, health, governance and environmental public goods. The Report addresses the nature of required policies and institutions using the modern principles of collective action.



Evaluation Methods In Medical Informatics


Evaluation Methods In Medical Informatics
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Author : Charles P. Friedman
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14

Evaluation Methods In Medical Informatics written by Charles P. Friedman and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Medical categories.


As director of a training program in medical informatics, I have found that one of the most frequent inquiries from graduate students is, "Although I am happy with my research focus and the work I have done, how can I design and carry out a practical evaluation that proves the value of my contribution?" Informatics is a multifaceted, interdisciplinary field with research that ranges from theoretical developments to projects that are highly applied and intended for near-term use in clinical settings. The implications of "proving" a research claim accordingly vary greatly depending on the details of an individual student's goals and thesis state ment. Furthermore, the dissertation work leading up to an evaluation plan is often so time-consuming and arduous that attempting the "perfect" evaluation is fre quently seen as impractical or as diverting students from central programming or implementation issues that are their primary areas of interest. They often ask what compromises are possible so they can provide persuasive data in support of their claims without adding another two to three years to their graduate student life. Our students clearly needed help in dealing more effectively with such dilem mas, and it was therefore fortuitous when, in the autumn of 1991, we welcomed two superb visiting professors to our laboratories.



Discourse On The State Of The Jews


Discourse On The State Of The Jews
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Author : Simone Luzzatto
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-07-08

Discourse On The State Of The Jews written by Simone Luzzatto and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with History categories.


In 1638, a small book of no more than 92 pages in octavo was published “appresso Gioanne Calleoni” under the title “Discourse on the State of the Jews and in particular those dwelling in the illustrious city of Venice.” It was dedicated to the Doge of Venice and his counsellors, who are labelled “lovers of Truth.” The author of the book was a certain Simone (Simḥa) Luzzatto, a native of Venice, where he lived and died, serving as rabbi for over fifty years during the course of the seventeenth century. Luzzatto’s political thesis is simple and, at the same time, temerarious, if not revolutionary: Venice can put an end to its political decline, he argues, by offering the Jews a monopoly on overseas commercial activity. This plan is highly recommendable because the Jews are “wellsuited for trade,” much more so than others (such as “foreigners,” for example). The rabbi opens his argument by recalling that trade and usury are the only occupations permitted to Jews. Within the confines of their historical situation, the Venetian Jews became particularly skilled at trade with partners from the Eastern Mediterranean countries. Luzzatto’s argument is that this talent could be put at the service of the Venetian government in order to maintain – or, more accurately, recover – its political importance as an intermediary between East and West. He was the first to define the role of the Jews on the basis of their economic and social functions, disregarding the classic categorisation of Judaism’s alleged privileged religious status in world history. Nonetheless, going beyond the socio-economic arguments of the book, it is essential to point out Luzzatto’s resort to sceptical strategies in order to plead in defence of the Venetian Jews. It is precisely his philosophical and political scepticism that makes Luzzatto’s texts so unique. This edition aims to grant access to his works and thought to English-speaking readers and scholars. By approaching his texts from this point of view, the editors hope to open a new path in research into Jewish culture and philosophy that will enable other scholars to develop new directions and new perspectives, stressing the interpenetration between Jews and the surrounding Christian and secular cultures.



Purpose Driven Organizations


Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17

Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.


A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership