Marketing News Electronic Journal
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Marketing News Electronic Journal
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Author :
language : en
Publisher:
Release Date : 1967
Marketing News Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
Arab News Electronic Journal
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Author :
language : en
Publisher:
Release Date : 1975
Arab News Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Dhahran (Saudi Arabia) categories.
News In The Internet Age New Trends In News Publishing
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2010-10-18
News In The Internet Age New Trends In News Publishing written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-18 with categories.
This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.
Customer Engagement Marketing
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Author : Robert W. Palmatier
language : en
Publisher: Springer
Release Date : 2017-08-29
Customer Engagement Marketing written by Robert W. Palmatier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
New Developments In Online Marketing
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Author : Stephen Tagg
language : en
Publisher: Routledge
Release Date : 2013-09-13
New Developments In Online Marketing written by Stephen Tagg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.
Digital Transformation In Journalism And News Media
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Author : Mike Friedrichsen
language : en
Publisher: Springer
Release Date : 2017-05-03
Digital Transformation In Journalism And News Media written by Mike Friedrichsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.
Digitizing The News
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Author : Pablo J. Boczkowski
language : en
Publisher: MIT Press
Release Date : 2005
Digitizing The News written by Pablo J. Boczkowski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.
A Study Concerning The Challenge Of Electronic Home Delivery Of News To The Newspaper Industry
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Author : Lawrence G. Blasko
language : en
Publisher:
Release Date : 1982
A Study Concerning The Challenge Of Electronic Home Delivery Of News To The Newspaper Industry written by Lawrence G. Blasko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with CompuServe (Information retrieval system) categories.
News In The Internet Age New Trends In News Publishing
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2010-11-10
News In The Internet Age New Trends In News Publishing written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-10 with categories.
This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.