Marketing Online
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Dynamic Digital Marketing
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Author : Dawn McGruer
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-21
Dynamic Digital Marketing written by Dawn McGruer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-21 with Business & Economics categories.
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Digital Marketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Digital Marketing
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Author : Godfrey Parkin
language : en
Publisher: Fox Chapel Publishing
Release Date : 2009-09-01
Digital Marketing written by Godfrey Parkin and has been published by Fox Chapel Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
Digital Marketing Strategy
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Author : Simon Kingsnorth
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-04-03
Digital Marketing Strategy written by Simon Kingsnorth and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Business & Economics categories.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Understanding Digital Marketing
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Author : Dishek J. Mankad
language : en
Publisher: BPB Publications
Release Date : 2019-09-18
Understanding Digital Marketing written by Dishek J. Mankad and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.
Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Ê Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer.Ê Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E Ð Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing Ð The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer
Digital Marketing All In One For Dummies
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Author : Stephanie Diamond
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-29
Digital Marketing All In One For Dummies written by Stephanie Diamond and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Business & Economics categories.
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Digital Marketing
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Author : Dr. Antony Puthussery
language : en
Publisher: Notion Press
Release Date : 2020-02-28
Digital Marketing written by Dr. Antony Puthussery and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-28 with Business & Economics categories.
Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook Marketing, WhatsApp Marketing, Instagram Marketing, Twitter Marketing, Interactive Marketing, Mobile Marketing, Visual Marketing, Online Marketing, Search Engine Marketing, Pay-Per-Click marketing, Social Media Marketing, Customer Data Platform, etc. The book also speaks about App-based marketing, In-game mobile marketing, display advertising, Web banner advertising, frame ad (traditional banner), Pop-ups/pop-unders, Floating ad, Expanding ad, Trick banners, News Feed Ads, Display advertising process, Text ads, Search engine marketing, Search engine optimization, Sponsored search, Social media marketing, cost per mille (CPM), cost per click (CPC), cost per engagement (CPE), cost per view (CPV), cost per install (CPI).The book is designed to make Digital Marketing simple and convenient to all. This is an inclusive work that provides essential approaches and key concepts of digital marketing. It outlines the modern marketing framework through online and offline platforms. It also explains how to attract consumers by interacting with clients through their cell phone, exciting their imagination and experience with digital display by social media platforms and develop their mind by SEO search and by intriguing them with email marketing that speak to their particular interest.
The Small Business Online Marketing Handbook
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Author : Annie Tsai
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-08
The Small Business Online Marketing Handbook written by Annie Tsai and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Internet Marketing Grow Your Business Build A Brand Make Money Online And Sell Almost Anything
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Author : William Swain
language : en
Publisher: William Swain
Release Date : 2020-08-25
Internet Marketing Grow Your Business Build A Brand Make Money Online And Sell Almost Anything written by William Swain and has been published by William Swain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.
Introducing Internet Marketing The Internet is a marketers dream come true as you have a low cost marketing tool that can reach a large audience. It will build your business fast. No matter what business you're in, whether it's service related or manufactured goods you need to learn about internet marketing. Internet Marketing defies all economic trends. In fact many internet marketers are generating 6 to 8 figure incomes working part time from the comfort of their homes. To be a successful internet marketer does not require a diploma or a degree. All you need is some free time, the right resources and training to start earning a passive income online. Most people who start internet marketing fail due to the lack of quality resources. If you find yourself in that situation then don't worry; this book is going to teach you everything you need to know. In this book you will discover: How to create profitable marketing campaigns Capture and close more Internet leads Know how to attract visitors and make them convert Drive consistent sales through email marketing Dominate social media with valuable content Drive on demand traffic to any website Engage with consumers more effectively online Build a brand that people love Charge high prices and have customers actually thank you for it And much, much more So if you are ready to engineer massive success in your business, Scroll up, click buy, and get started now!
Internet Marketing
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Author : Alex Trengove
language : en
Publisher: A G Printing & Publishing
Release Date : 2021-06-10
Internet Marketing written by Alex Trengove and has been published by A G Printing & Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves