Marketing Plan Handbook
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The Marketing Plan Handbook 6th Edition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2020-02-15
The Marketing Plan Handbook 6th Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-15 with Business & Economics categories.
The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.
The Marketing Plan Handbook
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2011
The Marketing Plan Handbook written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
The Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework encompassing the plan's essential components.
The Marketing Plan Handbook 5th Edition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2018-03-22
The Marketing Plan Handbook 5th Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with Business & Economics categories.
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.
The Marketing Plan
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Author : John Westwood
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
The Marketing Plan written by John Westwood and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.
Marketing Plan Handbook
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Author : Rector Press, Limited
language : en
Publisher: Rector PressLtd Pub
Release Date : 1995-03-01
Marketing Plan Handbook written by Rector Press, Limited and has been published by Rector PressLtd Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-01 with categories.
The Marketing Plan Handbook
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Author : Marian Burk Wood
language : en
Publisher: Prentice Hall
Release Date : 2005
The Marketing Plan Handbook written by Marian Burk Wood and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Accompany CD-ROM contains Marketing Plan Pro 6.0, a Windows-based program for creating a marketing plan.
The Marketing Plan Handbook 3rd Edition
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2011-09-01
The Marketing Plan Handbook 3rd Edition written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Business & Economics categories.
Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
Marketing Plan Handbook
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Author : Marian Burk Wood
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-08-27
Marketing Plan Handbook written by Marian Burk Wood and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-27 with Business & Economics categories.
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The Marketing Plan
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Author : William A. Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2005-12-09
The Marketing Plan written by William A. Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-09 with Business & Economics categories.
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models. This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
The Marketing Plan
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Author : Marian Burk Wood
language : en
Publisher: Prentice Hall Business Publishing
Release Date : 2003
The Marketing Plan written by Marian Burk Wood and has been published by Prentice Hall Business Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
CD-ROM contains real marketing plans with wizards to walk you through the entire marketing process.