Marketing Politik
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Global Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-10-16
Global Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-16 with Political Science categories.
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Marketing Politik
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Author : Prof. Firmanzah Ph.D
language : id
Publisher: Yayasan Pustaka Obor Indonesia
Release Date : 2008-11-01
Marketing Politik written by Prof. Firmanzah Ph.D and has been published by Yayasan Pustaka Obor Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Political Science categories.
On political conditions and political marketing in Indonesia.
Marketing Politik
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Author : Nanda Dwi Rizkia
language : id
Publisher: Penerbit Widina
Release Date :
Marketing Politik written by Nanda Dwi Rizkia and has been published by Penerbit Widina this book supported file pdf, txt, epub, kindle and other format this book has been release on with Juvenile Nonfiction categories.
Pemasaran politik atau political marketing merupakan serangkaian aktivitas terencana, strategis dan praktis dalam menyebarkan makna politik kepada pemilih untuk mensukseskan kandidat atau partai politik dengan segala aktivitas politiknya yang dilakukan dengan metode atau pendekatan marketing dalam menghadapi persaingan dan memperebutkan pasar (market) melalui saluran-saluran komunikasi tertentu dengan tujuan mengubah wawasan, pengetahuan, sikap dan perilaku calon pemilih secara efektif dan efisien. Penggunaan pendekatan marketing dalam dunia politik yang dikenal dengan istilah marketing politik (political marketing) memberikan inspirasi tentang cara seorang kandidat dalam membuat produk berupa isu dan program kerja berdasarkan permasalahan-permasalahan yang sedang dihadapi masyarakat. Marketing politik merupakan sebuah konsep yang menawarkan bagaimana sebuah partai politik atau kontestan bisa membuat program yang berhubungan dengan permasalahan aktual. Selain itu juga menawarkan konsep permanen yang harus dilakukan terus menerus oleh kandidat dalam membangun kepercayaan melalui proses jangka panjang. Pendekatan marketing politik muncul sebagai suatu pendekatan baru dalam ilmu politik yang mampu menjawab kebutuhan strategi yang dapat menghasilkan kemenangan dalam pemilu. Dalam iklim politik yang penuh dengan persaingan terbuka dan transparan, kontestan memerlukan suatu metode yang dapat memfasilitasi mereka dalam memasarkan inisiatif politik, gagasan politik, isu politik, ideologi, karakteristik calon, serta program kerja pada masyarakat. Berdasarkan hal tersebut maka, buku ini menyajikan segala yang dibutuhkan oleh para pengelola politik dalam menjalankan roda perputaran politiknya agar dapat menciptakan kualitas dan kuantitas Pemasaran politik yang baik. Oleh sebab itu buku ini hadir kehadapan sidang pembaca sebagai bagian dari upaya diskusi sekaligus dalam rangka melengkapi khazanah keilmuan dibidang komunikasi politik, sehingga buku ini sangat cocok untuk dijadikan bahan acuan bagi kalangan intelektual dilingkungan perguru tinggi ataupun praktisi yang berkecimpung langsung dibidang komunikasi politik.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-09-10
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Political Marketing
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Author : Robert P. Ormrod
language : en
Publisher: SAGE
Release Date : 2013-05-13
Political Marketing written by Robert P. Ormrod and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Marketing Politik Teori Dan Konsep
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Author : Fajar Setyaning Dwi Putra
language : id
Publisher: Penerbit Widina
Release Date :
Marketing Politik Teori Dan Konsep written by Fajar Setyaning Dwi Putra and has been published by Penerbit Widina this book supported file pdf, txt, epub, kindle and other format this book has been release on with Juvenile Nonfiction categories.
Marketing politik telah menjadi fokus perhatian banyak kalangan, tidak hanya antara akademisi maupun praktisi, tetapi juga antara politisi dengan marketer. Berada dalam persinggungan antara ilmu marketing dan politik membuat marketing politik sarat dengan pro dan kontra. Buku ini berdiri di tengah-tengah pro dan kontra dan mencoba mengakomodasi keberatan dari setiap kubu. Marketing politik telah dilakukan tidak hanya di negara maju seperti Amerika dan Eropa, tetapi kita juga dapat melihat fakta-fakta bahwa marketing politik juga telah diterapkan di Indonesia. Marketing politik dilihat sebagai kebutuhan ketimbang sebagai suatu polemik sosial dan politik. Marketing politik menawarkan kepada para politisi untuk dapat mengefektifkan penyusunan produk politik, segmentasi politik, positioning politik dan komunikasi politik. Selain itu juga, dalam buku ini dibahas bagaimana kampanye politik dilakukan. Kampanye politik tidak hanya dilihat sebagai fenomena sesaat, lebih dari itu, kampanye politik harus dilakukan secara permanen. Publik akan merekam semua aktivitas politik, pengalaman politik, diskursus politik dan keberpihakan kepada masyarakat yang telah dilakukan baik oleh kontestan individu ataupun partai politik. Memori kolektif ini nantinya akan memberikan basis legitimasi kepada masing-masing kandidat politik untuk dapat memenangkan perolehan suara. Berdasarkan hal tersebut maka, buku ini menyajikan segala yang dibutuhkan oleh para pengelola marketing politik dalam menjalankan roda perputaran pengelolaan politiknya agar dapat menciptakan kualitas dan kuantitas marketing yang baik. Oleh sebab itu buku ini hadir kehadapan sidang pembaca sebagai bagian dari upaya diskusi sekaligus dalam rangka melengkapi khazanah keilmuan dibidang marketing politik, sehingga buku ini sangat cocok untuk dijadikan bahan acuan bagi kalangan intelektual dilingkungan perguru tinggi ataupun praktisi yang berkecimpung langsung dibidang marketing politik
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2019-05-07
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Political Science categories.
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
Political Marketing
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Author : Darren G. Lilleker
language : en
Publisher: Manchester University Press
Release Date : 2005-08-06
Political Marketing written by Darren G. Lilleker and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-06 with Business & Economics categories.
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Political Marketing
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Author : Kostas Gouliamos
language : en
Publisher: Routledge
Release Date : 2013-11-12
Political Marketing written by Kostas Gouliamos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Political Science categories.
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
