Marketing Promocional Orientado Al Comercio

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Marketing Promocional Orientado Al Comercio

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Author : Equipo Vértice
language : es
Publisher: Editorial Vértice
Release Date : 2007

Marketing Promocional Orientado Al Comercio written by Equipo Vértice and has been published by Editorial Vértice this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

El marketing incluye conceptos muy distintos, pero, en relación al comercio, las promociones revisten una importancia especial. Este libro, precisamente, muestra la relación existente entre éstas y otras actividades de marketing, así como el marco en el que se ubican dentro de las estrategias del llamado “marketing mix”. Más en detalle, la obra contiene una visión clara de los distintos tipos de promociones, así como de los objetivos que con ellas se persiguen en el sector comercio y de la importancia de combinar las promociones con la publicidad y el merchandising en el punto de venta. ÍNDICE 1. Introducción al Marketing. 2. La promoción como parte del Marketing Mix. 3. Tipos de promociones. 4. Objetivos de las promociones. 5. La promoción en el punto de venta. 6. Relación de las promociones con otras herramientas de comunicación

Marketing Promocional Orientado Al Comercio

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Author : Equipo Editorial
language : es
Publisher:
Release Date : 2018

Marketing Promocional Orientado Al Comercio written by Equipo Editorial and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Education categories.

Marketing Promocional Orientado Al Comercio

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Author :
language : es
Publisher:
Release Date : 2006

Marketing Promocional Orientado Al Comercio written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.

Alforja

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Author :
language : es
Publisher:
Release Date : 2005-08-31

Alforja written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-31 with categories.

Un completo análisis de los sectores de la distribución y producción de gran consumo. Estudio de los sectores alimentarios y de sus canales de distribución: hipermercados, supermercados, discount, cash & carries...

Manual Marketing Y Promoci N En El Punto De Venta Uf2394 Certificados De Profesionalidad Gesti N De Marketing Y Comunicaci N Comm0112

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Author : María del Mar Soria Ibáñez
language : es
Publisher: EDITORIAL CEP
Release Date : 2017-02-17

Manual Marketing Y Promoci N En El Punto De Venta Uf2394 Certificados De Profesionalidad Gesti N De Marketing Y Comunicaci N Comm0112 written by María del Mar Soria Ibáñez and has been published by EDITORIAL CEP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with categories.

Marketing y promoción en el punto de venta (UF2394) es una de las Unidades Formativas del módulo "Lanzamiento e implantación de productos y servicios (MF2186_3)". Este módulo está incluido en el Certificado de Profesionalidad "Gestión de marketing y comunicación (COMM0112)", publicado en el Real Decreto 614/2013. Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario de términos • Bibliografía / Referencias legislativas

Mercado

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Author :
language : es
Publisher:
Release Date : 1999

Mercado written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Argentina categories.

Administraci N

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Author : Carlos Alcerreca Joaquin
language : es
Publisher: Pearson Educación
Release Date : 2000

Administraci N written by Carlos Alcerreca Joaquin and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Management categories.

Bottom Up Marketing

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Author : Al Ries
language : en
Publisher: Plume Books
Release Date : 1990

Bottom Up Marketing written by Al Ries and has been published by Plume Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

Marketing An Introduction Global Edition

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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04

Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Marketing Fashion

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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2011-04-28

Marketing Fashion written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.