Marketing Psychology
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The Psychology Of Marketing
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Author : Gerhard Raab
language : en
Publisher: CRC Press
Release Date : 2016-02-24
The Psychology Of Marketing written by Gerhard Raab and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Business & Economics categories.
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Marketing Psychology
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Author : G. Foxall
language : en
Publisher: Springer
Release Date : 1997-09-15
Marketing Psychology written by G. Foxall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-15 with Business & Economics categories.
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
Psychological Foundations Of Marketing
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Author : Allan J. Kimmel
language : en
Publisher: Routledge
Release Date : 2012
Psychological Foundations Of Marketing written by Allan J. Kimmel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Consumer Psychology For Marketing
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Author : G. R. Foxall
language : en
Publisher:
Release Date : 1994
Consumer Psychology For Marketing written by G. R. Foxall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Reverse Psychology Marketing
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Author : I. Sinha
language : en
Publisher: Springer
Release Date : 2006-11-22
Reverse Psychology Marketing written by I. Sinha and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-22 with Business & Economics categories.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Psychological Foundations Of Marketing
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Author : Allan J Kimmel
language : en
Publisher: Routledge
Release Date : 2018-01-12
Psychological Foundations Of Marketing written by Allan J Kimmel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Consumer Behaviour And The Psychology Of Marketing
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Author : Heinrich Struck
language : en
Publisher: GRIN Verlag
Release Date : 2008-11-06
Consumer Behaviour And The Psychology Of Marketing written by Heinrich Struck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-06 with Business & Economics categories.
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, , language: English, abstract: The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how °The psychology of how consumers think, feel, reason an select between different alternatives °The psychology of how the consumer is influenced by his envi- ronment like family, culture, media °The behaviour of consumers while shopping or making other marketing decisions °Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome °How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer °How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer One of often needed definition of consumer behaviour is ”The study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, or ideas to satisfy needs and the impacts that these processes have on the consumer an society “. There are elements of psychology, sociology, sociopsychology and economics influencing the buyer ́s decision. Consumer behaviour is the study of how people buy, what they buy, when and why they buy. Consumer behaviour involves services and ideas as well as tangible products. The main applications are marketing strategy, public policy, social marketing and as a final benefit, studying consumer behaviour should make us better consumers.
Marketing Psychology
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Author : Anthony Armstrong
language : en
Publisher: Independently Published
Release Date : 2019-02-04
Marketing Psychology written by Anthony Armstrong and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-04 with Business & Economics categories.
➠"Learn step by step learn over 25 psychological strategies to improve any advertisement." This guide will focus on static advertisements. Whether you're creating a print ad for a magazine or a banner ad on Facebook, you'll learn some psychological tricks to make it more effective. For each strategy, you'll learn: (a) why the specific ad is effective. (b) how you can apply that principle within your ad.(c) why your conversion rate will increase. For whom this book is nothing: ✘ People who don't improve their ads✘ People who don't to create effective adsHow can you read this book?* With the free Kindle app, you can read this eBook even without Kindle Reader on your PC, smartphone or tablet.* As paperback.★100% money back guarantee★ → If you are dissatisfied with the book, you can return it to amazon within 7 days and get back the full purchase price.→ Your risk is zero!,,Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read Read."-Leo Burnett-
Handbook Of Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Routledge
Release Date : 2018-12-07
Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
The Psychology Of Advertising
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Author : Bob M. Fennis
language : en
Publisher: Psychology Press
Release Date : 2015-12-22
The Psychology Of Advertising written by Bob M. Fennis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Psychology categories.
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.