Marketing Relacional
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Marketing Relacional
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Author : Martin Christopher
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 1994-09-03
Marketing Relacional written by Martin Christopher and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-09-03 with Business & Economics categories.
INDICE: El marketing relacional. Desarrollo de una estrategia relacional. La calidad como estrategia competitiva. Control del nivel de calidad del servicio. La transición al liderazgo en la calidad. Gestión del marketing relacional.
Marketing Relacional
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Author : Carmen Barroso Castro
language : es
Publisher: ESIC Editorial
Release Date : 1999
Marketing Relacional written by Carmen Barroso Castro and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Relationship Marketing
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Author : John Egan
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001
Relationship Marketing written by John Egan and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyzes the differences and similarities between traditional and relationship-based marketing. It includes learning objectives, chapter summaries, and case studies.
Marketing Relacional
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Author : Enrique Burgos García
language : es
Publisher: Netbiblo
Release Date : 2007-09
Marketing Relacional written by Enrique Burgos García and has been published by Netbiblo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Business & Economics categories.
La creación de sistemas de incentivación y motivación para las redes comerciales y los canales de venta es un aspecto que cada vez se hace más necesario en los mercados competitivos en los que se mueve la empresa del siglo XXI. En este libro se condensan las últimas tendencias en el ámbito del marketing relacional y los medios para su correcta implementación. Se explican qué estrategias y acciones puede desarrollar una empresa para incrementar ventas, mejorar la calidad de las prescripciones o subir niveles de calidad de servicio, incluyendo una detallada guía práctica para la creación de programas de incentivos eficaces y diferentes tipologías de recompensas que pueden utilizarse como elementos motivadores dentro de programas de fidelización.
Customer Relationship Management
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Author : Roger J. Baran
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Customer Relationship Management written by Roger J. Baran and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Marketing Relacional Digital
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Author : Asunción Gálvez Caja
language : es
Publisher: Universo de Letras
Release Date : 2022-10-03
Marketing Relacional Digital written by Asunción Gálvez Caja and has been published by Universo de Letras this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-03 with Business & Economics categories.
Marketing relacional digital presenta un recorrido cronológico desde los inicios del marketing directo y el marketing relacional hasta que el avance digital se incorpora a esta disciplina como a todas las demás. Se desarrollan los conceptos de CRM, aportando ejemplos singulares y conocidos de programas de fidelización y se explican las acciones que los componen. El factor creativo se destaca sobremanera porque supone una gran diferencia en la comunicación. Se hace imprescindible profundizar en la llamada a la acción y en los matices que hay entre los mensajes emitidos en formatos digitales y los que encontramos en otro tipo de medios. El e-mailing, como instrumento que trata de estrechar relaciones entre marcas y organizaciones con usuarios, recibe la atención de un extenso epígrafe, junto a otros espacios digitales en relación con la fidelización como objetivo. Marketing de contenidos, branded content por un lado y big data, inteligencia artificial o blockchain por otro se contemplan en este texto también como recursos actuales del marketing relacional.
Marketing 3 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-30
Marketing 3 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-30 with Business & Economics categories.
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Marketing Relacional
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Author : Pilar Laguna Sánchez
language : es
Publisher:
Release Date : 2012-10
Marketing Relacional written by Pilar Laguna Sánchez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Business & Economics categories.
Strategic Relationship Marketing
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Author : Soren Hougaard
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-01
Strategic Relationship Marketing written by Soren Hougaard and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-01 with Business & Economics categories.
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.
Relationship Marketing
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Author : Thorsten Hennig-Thurau
language : en
Publisher: Springer
Release Date : 2014-01-15
Relationship Marketing written by Thorsten Hennig-Thurau and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with categories.
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS